Jasper AI Logo
Jasper AI Logo
Jasper AI, Inc.

Jasper AI

Composite Score
7.6 /10
CX Score
8.1 /10

What is Jasper AI?

Jasper is an AI writing assistant for enterprise marketing teams who want better outcomes, not just faster outputs. Jasper AI delivers on-brand AI and creates content online, in your brand voice.

Company Details


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Jasper AI Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

89 Plan to Renew

78 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+98 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Jasper AI?

0% Negative
0% Neutral
100% Positive

Pros

  • Helps Innovate
  • Reliable
  • Trustworthy
  • Efficient Service

Feature Ratings

Average 76

Design Optimization

88

Accessibility Checks

84

Multi-Device Support

81

Generative Design

78

Import and Export Capabilities

78

Multi-Need Content Support

76

Content Library

76

Graphics Editing

74

Collaboration Tools

72

Vendor Capability Ratings

Average 76

Vendor Support

82

Ease of IT Administration

79

Availability and Quality of Training

79

Product Strategy and Rate of Improvement

79

Ease of Implementation

78

Quality of Features

78

Ease of Customization

75

Ease of Data Integration

74

Usability and Intuitiveness

72

Breadth of Features

72

Business Value Created

72

Jasper AI Reviews

Mohamed H.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2025

It's great for brainstorming and outlining.

Likeliness to Recommend

9 /10

What differentiates Jasper AI from other similar products?

Even if you don't want the ai to write the full article for you, it's a great tool for brainstorming ideas and creating outlines.

What is your favorite aspect of this product?

I love using the "blog post outline" template. I just give it a topic, and it gives me a complete outline for my article, with all the main points and sub-points. It's a huge time saver.

What do you dislike most about this product?

Sometimes the outlines are a bit generic. I usually have to add my own unique ideas to them.

What recommendations would you give to someone considering this product?

If you struggle with structuring your content, jasper is a great tool to help you create clear and logical outlines.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Inspires Innovation
  • Caring

Minakshi k.

  • Role: Information Technology
  • Industry: Shipping
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jul 2025

Great for Marketing, Costly for Light Use

Likeliness to Recommend

8 /10

What differentiates Jasper AI from other similar products?

Jasper AI stands out with its focus on marketing content, offering templates for ads, blogs, and social media. It supports brand voice customization, includes AI image generation (Jasper Art), and allows team collaboration. Integrations with tools like Surfer SEO and Grammarly make it a strong choice for content teams.

What is your favorite aspect of this product?

My favorite aspect of Jasper AI is its ability to maintain a consistent brand voice across all types of content. This feature helps businesses create professional, on-brand messaging at scale, which is especially valuable for marketing teams and agencies.

What do you dislike most about this product?

The main drawback of Jasper AI is its relatively high pricing compared to other AI writing tools, especially for small businesses or individual users. Some features are locked behind higher-tier plans, and users may find it costly if they don't need all the advanced marketing tools it offers.

What recommendations would you give to someone considering this product?

If you're considering Jasper AI, try the free trial first. It's ideal for marketing teams needing consistent, branded content. For occasional use, a cheaper tool may be better.

Pros

  • Effective Service
  • Respectful
  • Acts with Integrity
  • Helps Innovate

JOY I.

  • Role: Student Academic
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2025

Smart Writing Tool for Consistent Brand Content

Likeliness to Recommend

9 /10

What differentiates Jasper AI from other similar products?

Jasper lets you train the AI to remember your brand voice, style, and tone. This makes it perfect for agencies or businesses producing consistent branded content across multiple platforms.

What is your favorite aspect of this product?

My favorite aspect of Jasper AI is its brand voice feature, which allows you to train the AI to write in your unique tone, style, and personality. This is especially powerful for businesses and content creators who want consistency across blog posts, ads, emails, and social media, without having to rewrite or heavily edit the output. It saves time while still sounding like you or your brand, not like a generic robot. For teams or agencies managing multiple brands, this is a game-changer.

What do you dislike most about this product?

What I dislike most about Jasper AI is its pricing structure — it can be quite expensive, especially for freelancers, small businesses, or individuals just starting out. While the features are powerful, many of the best tools (like Brand Voice, Campaigns, and Surfer SEO integration) are locked behind higher-tier plans. Additionally, the learning curve for new users can be a bit steep due to the wide range of templates and options available, which may feel overwhelming at first.

What recommendations would you give to someone considering this product?

Set up your Brand Voice and input examples of your writing style right away. This helps Jasper generate more personalized, on-brand content from the start. If blogging or long-form content is your focus, integrate Surfer SEO to optimize content right inside Jasper. It’s great for ranking higher and improving keyword use without manual editing.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

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