What is Keap?

Keap is an all-in-one CRM and sales & marketing automation platform designed to grow your business. House all your client activity and communications in one place. Keap helps you create growth, profit and freedom with software that automates your entire business — from email follow-up to team task management. Plus, you get implementation services and expert strategy consulting to get you going from day one.

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Awards & Recognition

Keap won the following awards in the Marketing Automation - B2B category

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Keap Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Keap.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

95 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Keap?

4% Negative
13% Neutral
83% Positive

Pros

  • Trustworthy
  • Reliable
  • Respectful
  • Friendly Negotiation

Feature Ratings

Average 87

Conversion Propensity Modeling

100

Recommended Best Action

95

Customer Journey Modelling

91

Email Marketing Automation

88

Mobile Marketing Management

87

Marketing Asset Management

87

Social Media Marketing Management

86

Marketing Project Management

86

Marketing Analytics

83

Opportunity Pipeline Tracking

81

Vendor Capability Ratings

Average 84

Ease of Data Integration

88

Availability and Quality of Training

87

Quality of Features

86

Breadth of Features

86

Ease of IT Administration

85

Vendor Support

85

Ease of Implementation

84

Business Value Created

84

Ease of Customization

84

Usability and Intuitiveness

80

Product Strategy and Rate of Improvement

79

Keap Reviews

Patrick G.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Keap Is Fantastic, You Should Use It!

Likeliness to Recommend

10 /10

What differentiates Keap from other similar products?

This tool's flexible action-triggered integration was a big selling point for me. Unlike with some other programs, KEAP gives you the freedom to pick from a wide range of predefined actions or to build and utilize your own custom actions.

What is your favorite aspect of this product?

Proven, web-based customer relationship management (CRM) system that also includes advertising utilities To organize our customer information, we utilize keap. We built and ran automated email campaigns, lead generation systems, internal contact forms, and email templates. Whilst there are other inexpensive customer relationship management (CRM) options, I'm pleased to report that Keap is the best and most affordable option. mostly because they work hard to provide us with a positive experience each day. Many enhancements and bug fixes are introduced in frequent releases. There's one more item to mention.

What do you dislike most about this product?

The "new" email format is aesthetically pleasing, but it lacks the flexibility of their older model. The new email creator, for instance, allows you to modify the "from" address of the message before sending. While customer support is simple to reach, they aren't always well-versed in repairing sequences and other issues.

What recommendations would you give to someone considering this product?

Thus far, I've found that Keap shines brightest when we're bringing on board new customers. I may save time for both my team and the customer by submitting the correct information and a completed form when processing an enrollment.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Carlos P.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2022

It's a game changer for time-saving entrepreneurs

Likeliness to Recommend

9 /10

What differentiates Keap from other similar products?

It's easy to use, the marketing automation is top-notch, and the lead scoring allows us to score our prospects. It also integrates with Wistia, which is great for video tracking. Keap is relatively easy to use and is fairly reasonably priced. Customer service is easy to contact.

What is your favorite aspect of this product?

It is a very organized software in creating an inbox and marketing events, deliverability and email server reputation seem good. Keap became much easier to use as we learned the right ways to do things from tag naming conventions, the right ways to use targets, campaign links, embeddable forms, which can trigger tags, which can trigger sequences.

What do you dislike most about this product?

The new email format looks great, but is extremely limited in how much you can customize, compared to their format, customer support is always a bit slow, but when it does attend it fixes. The search is a bit clunky. It's great if you're looking for name, phone number or email address, but to search for anything else, like custom fields, you have to go to a separate page and find that field.

What recommendations would you give to someone considering this product?

Well established online CRM platform with marketing tools I used Keap to manage customer database. I did email marketing, lead generation, internal forms, email templates and automated campaigns and more. Customer support was very helpful for all staff when they joined. Not only for staff but also for management; they provided timely support. Recommend Keap CRM for any business going forward without hesitation. At first it will be difficult to adopt a new system. but when it comes to Keap, it helps you get there without any problem.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Inspires Innovation

Dannirys U.

  • Role: Information Technology
  • Industry: Engineering
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Nov 2022

Keap is a solid CRM with everything you need

Likeliness to Recommend

9 /10

What differentiates Keap from other similar products?

Keap is a very complete tool that manages and improves communications with customers and potential customers, it integrates with our phone and several other applications that we use, it has many personalized reports that provide us with valuable information.

What is your favorite aspect of this product?

We like that it has the ability to Custom Reports, it allows us to automate almost all customer interactions, it tracks potential customers, it allows us to run automated Marketing Campaigns, the easy-to-use task management allows us to trigger different automations depending on the objective of task completion.

What do you dislike most about this product?

the campaign module is a bit complex and it takes time to learn things, add email formatting, add more templates.

What recommendations would you give to someone considering this product?

Its unique Campaign Builder provides an easy visualization for your automation and helps you know what questions to ask support if needed.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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