LITMUS LLC

Litmus

Composite Score

8.6 /10

CX Score

8.9 /10

43 Reviews Write a Review

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What is Litmus?

Litmus is the all-in-one, easy-to-use set of solutions your team needs to create emails that convert and get more from your marketing. Backed by Spectrum Equity, the new, redesigned Litmus makes it easier than ever for teams to quickly organize, build, test, and review emails in one centralized application, streamlining the production process and improving visibility and collaboration.

Company Details

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Awards & Recognition

Litmus won the following awards in the Email Marketing category

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2024 Data Quadrant Champion

2024

11 Top Rated Capabilities

13 Top Rated Features

2024

2023 Data Quadrant Champion

2023

4 Top Rated Capabilities

7 Top Rated Features

2023

Litmus Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Litmus.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

2
Since last award

100 Plan to Renew

91 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+98 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Litmus?

0% Negative

1% Neutral

99% Positive

Pros

Helps Innovate
Trustworthy
Efficient Service
Effective Service

Feature Ratings

Average 89

Segmentation

Email Delivery

Sales Intelligence & Conversion Rates

Auto-Responders

Email Templates

Content Authoring

Dynamic Content

Surveys and Polling

Mobile Optimized

Basic Reporting and Analytics

Campaign Management

Vendor Capability Ratings

Average 88

Availability and Quality of Training

Business Value Created

Quality of Features

Ease of Customization

Ease of Data Integration

Ease of IT Administration

Ease of Implementation

Usability and Intuitiveness

Breadth of Features

Product Strategy and Rate of Improvement

Vendor Support

Litmus Reviews

Bridget O.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2022

Lots of features!

Likeliness to Recommend

10 /10

What differentiates Litmus from other similar products?

Aside from just email previews, you can also look at coding errors, ADA compliance, SL/PT previews and more.

What is your favorite aspect of this product?

You can choose which previews are important to your business based on user data.

What do you dislike most about this product?

I can't think of anything, aside from maybe the fact that when developing new email layouts it can get expensive reprocessing the previews over and over, and turning previews on and off is a few extra steps and screens

What recommendations would you give to someone considering this product?

This is pretty much the industry standard and their blog has lots of great solutions to common coding challenges.

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Mark D.

Role: Sales Marketing
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2022

Simple-to-use set of tools to create emails

Likeliness to Recommend

10 /10

What differentiates Litmus from other similar products?

Litmus allows us to cross-browser test websites as well as test email newsletters across multiple spam filters and email clients

What is your favorite aspect of this product?

Litmus allows me to build resuable code snippets, store frequently used lines of code and pull up these lines of code while building an email

What do you dislike most about this product?

Not in all email clients Litmus shows me screenshots of how my email newsletter will look

What recommendations would you give to someone considering this product?

Use of Litmus entails spending less time evaluating and more time innovating. Your entire team will acquire new knowledge that can be applied across all aspects of marketing

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Marcayla C.

Role: Sales Marketing
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2022

The leading email personalization package.

Likeliness to Recommend

8 /10

What differentiates Litmus from other similar products?

Litmus, with real user reviews on competitor tools. Email testing packages could be a widely used technology, and plenty of individuals are units seeking high-rated, productive package solutions with manage email deliverability, IP address, and policy compliance. Alternative vital factors to think about once researching alternatives to acid-base indicator embrace campaigns and analytics. We’ve compiled an inventory of solutions that reviewers voted because the best overall alternatives and competitors to acid-base indicator, as well as mountain peak (formerly 250ok and come to Path), Email on Acid, Sendinblue, and get the picture Mailchimp.

What is your favorite aspect of this product?

I like that I actually have access to all or any email purchasers to visualize and troubleshoot show problems in one place, instead of having to snd take a look at emails to as several email purchasers as I actually have access to. It’s one thing that creates my job thus enormously less nerve-racking. Litmus has most of the e-mail browsers you'd ever need for testing, thus it covers all of your bases there. I do just like the folder sorting organization and it's simple to retrieve your past work or tests.

What do you dislike most about this product?

Often times the combination with Salesforce selling Cloud doesn’t work for the United kingdom. Fixing the combination are often a touch pain initially. Typically the authentication fails with the combination of no sensible troubleshooting offered.

What recommendations would you give to someone considering this product?

Whether you’re concerned with style, development, or general email selling, this is often merely the simplest email testing platform that’ll create your team’s lives easier. It’s one every of the foremost vital tools any selling organization will use to maximize the ROI of any email campaign.

Pros

Helps Innovate
Effective Service
Inspires Innovation
Respectful

Litmus

What is Litmus?

Company Details

Book a Free Demo Today!

Awards & Recognition

2024 Data Quadrant Champion

2023 Data Quadrant Champion

Litmus Ratings

90 Likeliness to Recommend

2 Since last award

100 Plan to Renew

91 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+98 Net Emotional Footprint

How much do users love Litmus?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Email Delivery The ability to send email to large number of recipients at-scale.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Surveys and Polling Ability to survey customers and gather feedback.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Litmus Reviews

Bridget O.

Lots of features!

Likeliness to Recommend

Pros

Mark D.

Simple-to-use set of tools to create emails

Likeliness to Recommend

Pros

Marcayla C.

The leading email personalization package.

Likeliness to Recommend

Pros

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2
Since last award

Feature Ratings

Segmentation

Email Delivery

Sales Intelligence & Conversion Rates

Auto-Responders

Email Templates

Content Authoring

Dynamic Content

Surveys and Polling

Mobile Optimized

Basic Reporting and Analytics

Campaign Management

Vendor Capability Ratings

Availability and Quality of Training

Business Value Created

Quality of Features

Ease of Customization

Ease of Data Integration

Ease of IT Administration

Ease of Implementation

Usability and Intuitiveness

Breadth of Features

Product Strategy and Rate of Improvement

Vendor Support