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Intuit

Mailchimp

Composite Score

8.7 /10

CX Score

8.9 /10

654 Reviews Write a Review

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What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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0 Top Rated Capabilities

1 Top Rated Features

Latest Award, 2025

1 Top Rated Capabilities

0 Top Rated Features

2024

0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

93 Plan to Renew

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

6% Neutral

91% Positive

Pros

Reliable
Respectful
Acts with Integrity
Enables Productivity

Feature Ratings

Average 83

Email Delivery

Campaign Management

Email Templates

Basic Reporting and Analytics

Contact Database

Mobile Optimized

A/B Testing

SPAM Compliance

Auto-Responders

Segmentation

Content Authoring

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Breadth of Features

Availability and Quality of Training

Vendor Support

Also Featured in...

Marketing Automation - B2C

Score 8.8

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Marketing Automation - B2B

Score 8.8

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Mailchimp Reviews

Tejal K.

Role: Human Resources
Industry: Technology
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Mar 2025

User-friendly, Cost effective solution

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

1. Multichannel Marketing 2. Automation & Advanced analytics 3. Scalability 4. User-friendly interface

What is your favorite aspect of this product?

my favorite aspects of the Mailchimp product is its ease of use & user-friendly interface. The platform makes it incredibly simple for anyone, even those with little to no technical experience, to design & send professional looking email campaigns.

What do you dislike most about this product?

The aspect i dislike the most about MailChimp is its pricing structure for larger lists. As user subscriber base grows, the cost of using Mailchimp can increase quickly, especially if your require more advanced features

What recommendations would you give to someone considering this product?

It is a robust, user-friendly platform that excels in making email marketing accessible to businesses of all sizes. Its intuitive interface & easy to drag & drop tools make it a go-to choice for beginners

Pros

Performance Enhancing
Helps Innovate
Continually Improving Product
Reliable

Abhishek S.

Role: Operations
Industry: Consulting
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Mar 2025

Powerful Email Marketing for improvement

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Mailchimp stands out from other email marketing platforms due to its user-friendly interface, built-in AI tools, and all-in-one marketing features. It offers free and scalable pricing, advanced automation, and seamless e-commerce integrations with platforms like Shopify and WooCommerce. Additionally, its AI-powered content optimization, audience segmentation, and multi-channel marketing (email, social, and postcards) make it a versatile choice for businesses of all sizes.

What is your favorite aspect of this product?

My favorite aspect of Mailchimp is its easy-to-use automation and AI-powered recommendations, which help streamline email marketing campaigns while improving engagement. The drag-and-drop editor and smart audience segmentation make it simple to create and target personalized content

What do you dislike most about this product?

What I dislike most about Mailchimp is its pricing structure, which can become expensive as your subscriber list grows. Additionally, its automation features are somewhat limited compared to competitors like ActiveCampaign, and the customer support could be more responsive, especially for free-tier users.

What recommendations would you give to someone considering this product?

If you're considering Mailchimp, start with the free plan to explore its features before upgrading. It's great for beginners due to its easy-to-use interface and automation tools, but if you need advanced automation or in-depth analytics, you might want to compare alternatives like ActiveCampaign or Klaviyo. Also, keep an eye on pricing, as costs increase with subscriber growth.

Pros

Continually Improving Product
Performance Enhancing
Enables Productivity
Efficient Service

Shivendu S.

Role: Information Technology
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2025

A Balanced Mix of Automation & Ease of Use

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

The greatest advantage of the tool over other marketing instruments is the user friendly automation. You can determine to pull triggers or pauses in the system so that the robot can take care of the whole procedure without your intervention.

What is your favorite aspect of this product?

Mailchimp automation is in line with all the activities of the company sending the right email at the right time building a healthy list of subscribers with no manual and very little human automatic effort.

What do you dislike most about this product?

The drag and drop editor, in spite of being useful, comes with restrictions, which can be really frustrating for those of us who want to have more freedom in email design.

What recommendations would you give to someone considering this product?

Starting with the basic plan is a smart move to learn the platform while using available tutorials and resources to maximize its potential.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Mailchimp

What is Mailchimp?

Company Details

Book a Free Demo Today!

Awards & Recognition

Mailchimp Ratings

86 Likeliness to Recommend

93 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

Tejal K.

User-friendly, Cost effective solution

Likeliness to Recommend

Pros

Abhishek S.

Powerful Email Marketing for improvement

Likeliness to Recommend

Pros

Shivendu S.

A Balanced Mix of Automation & Ease of Use

Likeliness to Recommend

Pros

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Feature Ratings

Email Delivery

Campaign Management

Email Templates

Basic Reporting and Analytics

Contact Database

Mobile Optimized

A/B Testing

SPAM Compliance

Auto-Responders

Segmentation

Content Authoring

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Breadth of Features

Availability and Quality of Training

Vendor Support