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Intuit

Mailchimp

Composite Score

8.7 /10

CX Score

8.9 /10

654 Reviews Write a Review

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What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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0 Top Rated Capabilities

1 Top Rated Features

Latest Award, 2025

1 Top Rated Capabilities

0 Top Rated Features

2024

0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

93 Plan to Renew

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

6% Neutral

91% Positive

Pros

Reliable
Respectful
Acts with Integrity
Enables Productivity

Feature Ratings

Average 83

Email Delivery

Campaign Management

Email Templates

Basic Reporting and Analytics

Contact Database

Mobile Optimized

A/B Testing

SPAM Compliance

Auto-Responders

Segmentation

Content Authoring

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Breadth of Features

Availability and Quality of Training

Vendor Support

Also Featured in...

Marketing Automation - B2C

Score 8.8

View Mailchimp in this category (opens in a new tab)

Marketing Automation - B2B

Score 8.8

View Mailchimp in this category (opens in a new tab)

Mailchimp Reviews

Zinkal P.

Role: Information Technology
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2025

Mailchimp: A Detailed Overview

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Unlike some competitors focused solely on email marketing, Mailchimp offers a built-in CRM, automation, landing pages, and social media tools.

What is your favorite aspect of this product?

The platform is beginner-friendly with a simple dashboard and pre-built templates.

What do you dislike most about this product?

The pricing increases significantly for higher-tier plans with advanced automation and audience segmentation.

What recommendations would you give to someone considering this product?

Mailchimp is ideal for small to medium-sized businesses, entrepreneurs, and e-commerce store owners looking for an easy-to-use, all-in-one marketing platform.

Pros

Reliable
Trustworthy
Effective Service
Inspires Innovation

Cons

Commodity Features
Leverages Incumbent Status

Dennis N.

Role: Sales Marketing
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2025

"Mailchimp: Great for Beginners, Limited for Power

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

MailChimp has a taste of authority and stands out.

What is your favorite aspect of this product?

powerful email automation and audience segmentation features, which make marketing campaigns more efficient and targeted.

What do you dislike most about this product?

Limited Automation Features – Compared to other email marketing platforms, MailChimp's automation is not as advanced or flexible.

What recommendations would you give to someone considering this product?

Great for beginners but limited advanced automation. 1. Try the Free Plan – Up to 500 contacts, but lacks advanced features. 2. Maintain List Hygiene – Use double opt-in and remove inactive subscribers. 3. Use Mobile-Friendly Designs – Keep emails clean and responsive. 4. A/B Test for Optimization – Experiment with subject lines, content, and send times. 5. Track Performance – Monitor open rates, click rates, and adjust strategies.

Pros

Continually Improving Product
Performance Enhancing
Enables Productivity
Trustworthy

Christina C.

Role: Sales Marketing
Industry: Food and Beverage
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2025

Email marketing and automation

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Has many features like email marketing with AI marketing tools and fairly priced

What is your favorite aspect of this product?

Can schedule post, design with already made templates and manage marketing campaigns in one place to boost sales

What do you dislike most about this product?

Poor vendor support whenever we need help

What recommendations would you give to someone considering this product?

Best for email marketing and social media campaigns

Pros

Enables Productivity
Reliable
Performance Enhancing
Efficient Service

Mailchimp

What is Mailchimp?

Company Details

Book a Free Demo Today!

Awards & Recognition

Mailchimp Ratings

86 Likeliness to Recommend

93 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

Zinkal P.

Mailchimp: A Detailed Overview

Likeliness to Recommend

Pros

Cons

Dennis N.

"Mailchimp: Great for Beginners, Limited for Power

Likeliness to Recommend

Pros

Christina C.

Email marketing and automation

Likeliness to Recommend

Pros

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Feature Ratings

Email Delivery

Campaign Management

Email Templates

Basic Reporting and Analytics

Contact Database

Mobile Optimized

A/B Testing

SPAM Compliance

Auto-Responders

Segmentation

Content Authoring

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Breadth of Features

Availability and Quality of Training

Vendor Support