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Intuit

Mailchimp

Composite Score

8.7 /10

CX Score

8.9 /10

654 Reviews Write a Review

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What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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0 Top Rated Capabilities

1 Top Rated Features

Latest Award, 2025

1 Top Rated Capabilities

0 Top Rated Features

2024

0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

93 Plan to Renew

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

6% Neutral

91% Positive

Pros

Reliable
Respectful
Acts with Integrity
Enables Productivity

Feature Ratings

Average 83

Email Delivery

Campaign Management

Email Templates

Basic Reporting and Analytics

Contact Database

Mobile Optimized

A/B Testing

SPAM Compliance

Auto-Responders

Segmentation

Content Authoring

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Breadth of Features

Availability and Quality of Training

Vendor Support

Also Featured in...

Marketing Automation - B2C

Score 8.8

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Marketing Automation - B2B

Score 8.8

View Mailchimp in this category (opens in a new tab)

Mailchimp Reviews

Rakshit C.

Role: Consultant
Industry: Consulting
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Oct 2024

Mail chimp is practical and user friendly.

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

The Mailchimp user interface is very intuitive which enhances the ease of creating and managing databases with tags and groups as compared to its similar products. A/B testing feature is also unique which allows refining emails through testing different subject lines, preheaders.

What is your favorite aspect of this product?

Mailchimp favourite aspect to me is visually appealing layout coupled with straightforward navigation has been commended by users for simplifying tasks like email creation , audience segmentation and campaign monitoring.The variety of tools available such as list management capabilities, customisable templates are also helpful.

What do you dislike most about this product?

It would be helpful if it take advantage of at least one free automation for their email.

What recommendations would you give to someone considering this product?

I would recommend Inuit MailChimp to business who wants to upgrade or new as the user interface is easy to navigate, they provide email campaign templates , and they even have on the spot help feature.It excels in bulk emails and reporting on those.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Kamini B.

Role: Operations
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2024

Mail automation platform

Likeliness to Recommend

7 /10

What differentiates Mailchimp from other similar products?

Easily import the data and manage it with one single page, you can easily ammend and delete the contact

What is your favorite aspect of this product?

the dynamic content/template which you can create with ease, you don't need to do the coding

What do you dislike most about this product?

the user friendly factors could be incorporated in much better sense

What recommendations would you give to someone considering this product?

the mailchimp is one of the rarest tool and because they have been acquired recently by intuit makes them better

Pros

Effective Service
Caring
Efficient Service
Saves Time

Tabitha N.

Role: Sales Marketing
Industry: Insurance
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2024

User-friendly interface with good campaigns setup

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

For me, Mailchimp really stands out as a complete marketing platform that simplifies email, social media ads, landing pages, and automation all in one place. I appreciate the advanced segmentation and personalization tools, which make targeting much easier and more effective. Their free plan has also been great for getting started and scaling up without a big upfront cost.

What is your favorite aspect of this product?

My favorite aspect of Mailchimp is its seamless, all-in-one dashboard that makes managing email campaigns, social ads, and landing pages so straightforward. The intuitive design, combined with robust audience segmentation and analytics, makes it easy to create personalized campaigns that resonate with my audience. It’s a true time-saver that streamlines my workflow.

What do you dislike most about this product?

What I dislike most about Mailchimp is its pricing structure for advanced features, which can quickly become costly for small businesses or individuals with growing needs. Some features like customization options for automation, feel a bit limited without upgrading to higher tiers. It would be great to see more flexibility and functionality available at lower price points.

What recommendations would you give to someone considering this product?

Take full advantage of its audience segmentation and automation tools to create personalized, targeted campaigns that boost engagement. Also be mindful of the pricing structure as your needs grow

Pros

Reliable
Efficient Service
Respectful
Fair

Mailchimp

What is Mailchimp?

Company Details

Book a Free Demo Today!

Awards & Recognition

Mailchimp Ratings

86 Likeliness to Recommend

93 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

Rakshit C.

Mail chimp is practical and user friendly.

Likeliness to Recommend

Pros

Kamini B.

Mail automation platform

Likeliness to Recommend

Pros

Tabitha N.

User-friendly interface with good campaigns setup

Likeliness to Recommend

Pros

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Feature Ratings

Email Delivery

Campaign Management

Email Templates

Basic Reporting and Analytics

Contact Database

Mobile Optimized

A/B Testing

SPAM Compliance

Auto-Responders

Segmentation

Content Authoring

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Breadth of Features

Availability and Quality of Training

Vendor Support