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Intuit

Mailchimp

Composite Score

8.7 /10

CX Score

8.9 /10

654 Reviews Write a Review

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What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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0 Top Rated Capabilities

1 Top Rated Features

Latest Award, 2025

1 Top Rated Capabilities

0 Top Rated Features

2024

0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

93 Plan to Renew

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

6% Neutral

91% Positive

Pros

Reliable
Respectful
Acts with Integrity
Enables Productivity

Feature Ratings

Average 83

Email Delivery

Campaign Management

Email Templates

Basic Reporting and Analytics

Contact Database

Mobile Optimized

A/B Testing

SPAM Compliance

Auto-Responders

Segmentation

Content Authoring

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Breadth of Features

Availability and Quality of Training

Vendor Support

Also Featured in...

Marketing Automation - B2C

Score 8.8

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Marketing Automation - B2B

Score 8.8

View Mailchimp in this category (opens in a new tab)

Mailchimp Reviews

Cheikh B.

Role: Sales Marketing
Industry: Food and Beverage
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2022

Best software for successful marketing campaigns.

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

What differentiates Mailchimp from the others is its very promising price-performance ratio. It is just excellent.

What is your favorite aspect of this product?

What I like about Mailchimp is that the free version is already very complete and is sufficient in most cases. It is also a very easy to use platform with an intuitive and comprehensive interface.

What do you dislike most about this product?

I have nothing to say about this product as all its features met my expectations.

What recommendations would you give to someone considering this product?

I would tell him to buy this product without even hesitating for a second.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Alex-Kel S.

Role: Student Academic
Industry: Education
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2022

Gear up your email marketing game with Mailchimp.

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Our company can operate more efficiently because to Mailchimp's all-in-one marketing platform, which lets us expand more quickly. They serve as the foundation of our customer connections and offer simple, AI-powered tools that anyone can utilize to succeed. The data are quite useful for determining what is effective.

What is your favorite aspect of this product?

The simplicity of setup and the ability to create email templates with several unique merging tags that immediately fill in when you submit an excel file containing the contact information are two things I truly like. Because it accomplishes that, it is functional with practically every CRM.

What do you dislike most about this product?

When I run a campaign and need to deliver it again, I have to replicate it and send it, which can result in me having a lot of emails that are quite similar. It would be convenient to be able to repeat the message I created to a different recipient and have everything recorded under the initial send.

What recommendations would you give to someone considering this product?

We have used Mailchimp to build visually appealing emails for incredibly targeted campaigns. The option to do A/B tests for various factors, such as title tag, before sending out an email to its entire audience of subscribers may have been the biggest advantage of using Mailchimp.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Philippe C.

Role: Sales Marketing
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2022

Basic email marketing software. Not much features.

Likeliness to Recommend

4 /10

What differentiates Mailchimp from other similar products?

Easy to use for a beginner. Perfect for a small business owner with no digital marketing experience at all.

What is your favorite aspect of this product?

It integrates easily with Facebook and many other popular SaaS platforms.

What do you dislike most about this product?

Not much advanced features, very basic platform

What recommendations would you give to someone considering this product?

If you are an experienced digital marketer, you will be disappointed by the lack of functionality

Cons

Inhibits Innovation
Slower Product Innovation
Less Reliable

Mailchimp

What is Mailchimp?

Company Details

Book a Free Demo Today!

Awards & Recognition

Mailchimp Ratings

86 Likeliness to Recommend

93 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

Cheikh B.

Best software for successful marketing campaigns.

Likeliness to Recommend

Pros

Alex-Kel S.

Gear up your email marketing game with Mailchimp.

Likeliness to Recommend

Pros

Philippe C.

Basic email marketing software. Not much features.

Likeliness to Recommend

Cons

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Feature Ratings

Email Delivery

Campaign Management

Email Templates

Basic Reporting and Analytics

Contact Database

Mobile Optimized

A/B Testing

SPAM Compliance

Auto-Responders

Segmentation

Content Authoring

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Breadth of Features

Availability and Quality of Training

Vendor Support