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Intuit

Mailchimp

Composite Score

8.7 /10

CX Score

8.9 /10

654 Reviews Write a Review

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What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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0 Top Rated Capabilities

1 Top Rated Features

Latest Award, 2025

1 Top Rated Capabilities

0 Top Rated Features

2024

0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

93 Plan to Renew

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

6% Neutral

91% Positive

Pros

Reliable
Respectful
Acts with Integrity
Enables Productivity

Feature Ratings

Average 83

Email Delivery

Campaign Management

Email Templates

Basic Reporting and Analytics

Contact Database

Mobile Optimized

A/B Testing

SPAM Compliance

Auto-Responders

Segmentation

Content Authoring

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Breadth of Features

Availability and Quality of Training

Vendor Support

Also Featured in...

Marketing Automation - B2C

Score 8.8

View Mailchimp in this category (opens in a new tab)

Marketing Automation - B2B

Score 8.8

View Mailchimp in this category (opens in a new tab)

Mailchimp Reviews

Alice D.

Role: C-Level
Industry: Energy
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2022

Mailchimp the best email marketing platform

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Mailchimp makes it simple to send out emails to your target group with a personalized touch. Within a campaign, I may also arrange for many emails to be delivered in a row. Email scheduling is a useful feature. In addition, I may use it to automate the delivery of welcome messages to new subscribers. It's a fantastic resource because of all these features.

What is your favorite aspect of this product?

When it comes to email marketing, campaign management, email list creation, etc., Mailchimp is often regarded as the top tool. It has been a boon to small businesses that don't have a large contact base, as it teaches them how to use email marketing effectively.

What do you dislike most about this product?

One thing that bothers me about MailChimp is that its given templates aren't very attractive. Second, it's not the easiest thing to join up for, and the UI might be confusing at first.

What recommendations would you give to someone considering this product?

For small businesses, this is a fantastic resource because email marketing is so effective.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Maxwell D.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2022

An outstanding tool for email marketing services.

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Since we started using Mailchimp we have really been surprised by it's performance and that's why we renew our package each and every year. It's one of the best email marketing tools you will find in the industry. It makes it easier for us to interact and engage with our clients regardless of where they are. It has a very intuitive and user-friendly interface that makes it easy to manage and use. Also, it is highly customizable to suit your requirements.

What is your favorite aspect of this product?

Mailchimp is a must use software for email marketing. There services are amazing and they never disappoint even a single minute. It enables us to create professional and eye-catching campaigns and send them instantly. Also, the dashboard is quite intuitive and easy to learn and manage.

What do you dislike most about this product?

With Mailchimp, we are able to create mass campaigns and quickly send them. We have used it for years now and nothing negative i can recall to mention about it.

What recommendations would you give to someone considering this product?

Mailchimp is the best and easiest application for email marketing. I recommend it.

Pros

Helps Innovate
Performance Enhancing
Trustworthy
Unique Features

Laura H.

Role: Sales Marketing
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2022

Great to use to get your email marketing out there

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Mailchimp allows you to work on multiply campaigns at one and also keep your audiences list separate and easy to find

What is your favorite aspect of this product?

having the reports so you can see how your mail performed with you audience

What do you dislike most about this product?

sometimes it does not support all file types that I wish to upload

What recommendations would you give to someone considering this product?

make sure you set up a plan that can hold all the data you need on there

Pros

Reliable
Performance Enhancing
Enables Productivity
Unique Features

Mailchimp

What is Mailchimp?

Company Details

Book a Free Demo Today!

Awards & Recognition

Mailchimp Ratings

86 Likeliness to Recommend

93 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

Alice D.

Mailchimp the best email marketing platform

Likeliness to Recommend

Pros

Maxwell D.

An outstanding tool for email marketing services.

Likeliness to Recommend

Pros

Laura H.

Great to use to get your email marketing out there

Likeliness to Recommend

Pros

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Feature Ratings

Email Delivery

Campaign Management

Email Templates

Basic Reporting and Analytics

Contact Database

Mobile Optimized

A/B Testing

SPAM Compliance

Auto-Responders

Segmentation

Content Authoring

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Breadth of Features

Availability and Quality of Training

Vendor Support