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Mailchimp Logo
Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.9 /10
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In Partnership With SelectHub

Claim Software
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

93 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
6% Neutral
91% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Enables Productivity

Feature Ratings

Average 83

Email Delivery

88

Campaign Management

85

Email Templates

84

Basic Reporting and Analytics

84

Contact Database

83

Mobile Optimized

83

A/B Testing

83

SPAM Compliance

82

Auto-Responders

82

Segmentation

82

Content Authoring

82

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

83

Ease of Data Integration

82

Quality of Features

82

Ease of IT Administration

82

Usability and Intuitiveness

81

Ease of Customization

81

Product Strategy and Rate of Improvement

80

Breadth of Features

80

Availability and Quality of Training

79

Vendor Support

77

Mailchimp Reviews

James P.

  • Role: Sales Marketing
  • Industry: Transportation
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

"Mailchimp is an intuitive tool."

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Mailchimp is an efficient tool for marketing. It is as intuitive that I did not have to get training to excel using it. You can directly connect to your website and can get a lot of valuable data, for example, the trends of your email database. The best thing about Mailchimp is that it offers a free plan that helps the users to taste it before buying it. You can use all the features that if offered in the free plan so that you can have an idea of the complete package.

What is your favorite aspect of this product?

Mailchimp has helped us to capture leads across multiple platforms across which we have launched marketing campaigns. It offers seamless integration with HubSpot CRM, Google sheets, Woo-commerce, etc. which makes the job further easy for us. Through Mailchimp, we have been able to quickly create email templates and add content to our newsletter. Emails can be sent very easily and you can also keep a track of them. Mailchimp offers a consistent mode of communication with the contact database. It also enables us to export the reports easily.

What do you dislike most about this product?

Some of the features in Mailchimp are not visually appealing and it also offers very limited image galleries and layouts. The pricing of the packages could be much better, so it should be reconsidered by Mailchimp. More features should be added for a better formatting experience. The analytics need to be more robust and should allow us to compare the results from different months. The learning curve for a new member is very steep. It would be better if they could make the experience more fun and interesting for new users.

What recommendations would you give to someone considering this product?

Mailchimp is a great tool for those who have just begun their journey in the field of marketing. It will assist them a lot in launching effective email campaigns and take aid from marketing automation. Numerous integrations of Mailchimp will make the overall experience additionally productive. But an obvious point is that it is always requirements versus features so, you should conduct thorough research and decide for yourself.

Pros

  • Reliable
  • Trustworthy
  • Efficient Service
  • Caring

Sally N.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Well-designed tool to quickly distribute content

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

I have utilized the Mailchimp's gallery of templates to experiment with new looks and make quick and easy edits to our emails. It is such a simple and painless process that quickly allows my team to get our best, most relevant content out to our subscribers

What is your favorite aspect of this product?

I use Mailchimp's A/B testing tool to try different options against one another. These tests enable me to create smart segments based on specific subscriber engagement trends

What do you dislike most about this product?

Few emails may still land to spam and this is because email testing had not been fully refined to fully test email content before the emails are sent out

What recommendations would you give to someone considering this product?

This is the easiest way to encourage your readers to click out of the email and through to your website. The marketing team can save time and stay perfectly on-brand

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Snowden M.

  • Role: Consultant
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

A super versatile tool for virtual marketing

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

The Live chat and Simple texting integrations with Mailchimp have made it simpler to convert website visitors into email subscribers. Instead of sending emails through Gmail or another email service, you may create a more polished design in Mailchimp. This approach makes it easy to present emails in the most professional manner possible, which is a huge benefit.

What is your favorite aspect of this product?

We can quickly connect MailChimp's service to our website to begin using it for online marketing. We also like the method of sending a mass email to all of our intended clients. What we like best about it is how flexible it is to map out various customer journeys and set up pertinent email triggers. For instance, we might use a consumer's action on our website to send them a message automatically.

What do you dislike most about this product?

It offers easy-to-use tools and a simple user interface. However, some devices are a little concealed. Thus the navigation may be enhanced. The menus can be a little complicated, making setting up the initial opt-in process challenging. We wish the photo size adjustments could be made with more ease.

What recommendations would you give to someone considering this product?

Using the excellent survey software Mailchimp, we can easily design our unique surveys for our users. For better analysis and a user-friendly data presentation, it provides effective reporting capabilities and the capacity to conduct surveys online via emails. It enables us to maintain our organization and maintain connections with various audiences.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

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