
In Partnership With SelectHub

What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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In Partnership With SelectHub
Mailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Mailchimp.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
93 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
A/B Testing
SPAM Compliance
Auto-Responders
Segmentation
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
James P.
- Role: Sales Marketing
- Industry: Transportation
- Involvement: End User of Application
Submitted Jul 2022
"Mailchimp is an intuitive tool."
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp is an efficient tool for marketing. It is as intuitive that I did not have to get training to excel using it. You can directly connect to your website and can get a lot of valuable data, for example, the trends of your email database. The best thing about Mailchimp is that it offers a free plan that helps the users to taste it before buying it. You can use all the features that if offered in the free plan so that you can have an idea of the complete package.
What is your favorite aspect of this product?
Mailchimp has helped us to capture leads across multiple platforms across which we have launched marketing campaigns. It offers seamless integration with HubSpot CRM, Google sheets, Woo-commerce, etc. which makes the job further easy for us. Through Mailchimp, we have been able to quickly create email templates and add content to our newsletter. Emails can be sent very easily and you can also keep a track of them. Mailchimp offers a consistent mode of communication with the contact database. It also enables us to export the reports easily.
What do you dislike most about this product?
Some of the features in Mailchimp are not visually appealing and it also offers very limited image galleries and layouts. The pricing of the packages could be much better, so it should be reconsidered by Mailchimp. More features should be added for a better formatting experience. The analytics need to be more robust and should allow us to compare the results from different months. The learning curve for a new member is very steep. It would be better if they could make the experience more fun and interesting for new users.
What recommendations would you give to someone considering this product?
Mailchimp is a great tool for those who have just begun their journey in the field of marketing. It will assist them a lot in launching effective email campaigns and take aid from marketing automation. Numerous integrations of Mailchimp will make the overall experience additionally productive. But an obvious point is that it is always requirements versus features so, you should conduct thorough research and decide for yourself.
Pros
- Reliable
- Trustworthy
- Efficient Service
- Caring
Please tell us why you think this review should be flagged.
Sally N.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Jul 2022
Well-designed tool to quickly distribute content
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
I have utilized the Mailchimp's gallery of templates to experiment with new looks and make quick and easy edits to our emails. It is such a simple and painless process that quickly allows my team to get our best, most relevant content out to our subscribers
What is your favorite aspect of this product?
I use Mailchimp's A/B testing tool to try different options against one another. These tests enable me to create smart segments based on specific subscriber engagement trends
What do you dislike most about this product?
Few emails may still land to spam and this is because email testing had not been fully refined to fully test email content before the emails are sent out
What recommendations would you give to someone considering this product?
This is the easiest way to encourage your readers to click out of the email and through to your website. The marketing team can save time and stay perfectly on-brand
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Snowden M.
- Role: Consultant
- Industry: Other
- Involvement: End User of Application
Submitted Jun 2022
A super versatile tool for virtual marketing
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The Live chat and Simple texting integrations with Mailchimp have made it simpler to convert website visitors into email subscribers. Instead of sending emails through Gmail or another email service, you may create a more polished design in Mailchimp. This approach makes it easy to present emails in the most professional manner possible, which is a huge benefit.
What is your favorite aspect of this product?
We can quickly connect MailChimp's service to our website to begin using it for online marketing. We also like the method of sending a mass email to all of our intended clients. What we like best about it is how flexible it is to map out various customer journeys and set up pertinent email triggers. For instance, we might use a consumer's action on our website to send them a message automatically.
What do you dislike most about this product?
It offers easy-to-use tools and a simple user interface. However, some devices are a little concealed. Thus the navigation may be enhanced. The menus can be a little complicated, making setting up the initial opt-in process challenging. We wish the photo size adjustments could be made with more ease.
What recommendations would you give to someone considering this product?
Using the excellent survey software Mailchimp, we can easily design our unique surveys for our users. For better analysis and a user-friendly data presentation, it provides effective reporting capabilities and the capacity to conduct surveys online via emails. It enables us to maintain our organization and maintain connections with various audiences.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
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