
In Partnership With SelectHub

What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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In Partnership With SelectHub
Mailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Mailchimp.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
93 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
A/B Testing
SPAM Compliance
Auto-Responders
Segmentation
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews

Trace'McF J.
- Role: Information Technology
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Jun 2022
Simple tool to improve electronic marketing
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp is the most accessible marketing platform to use for your company, with a truly fantastic user interface. You can quickly pick up the skills necessary to manage client relationships and launch email marketing campaigns for both old and new contacts. Mailchimp is a complete email marketing platform that supports multiple channels. One of the most significant aspects of a successful email campaign is its simplicity of setup and customized email layouts.
What is your favorite aspect of this product?
It is now easier to turn website visitors into email subscribers thanks to the Live chat and Simple texting integrations with Mailchimp. You can construct a more professional design in Mailchimp rather than using Gmail or another email service to deliver emails. This method makes it simple to present emails in the most expert manner possible, which is a significant advantage.
What do you dislike most about this product?
After using the free edition and expanding the program, Mailchimp did feel a little too basic for our needs due to the lack of flexibility and the simplification of the messaging templates. Unfortunately, the pro features are excluded from the entry-level beginning pack. It can take a long time to resolve any issues with Mailchimp's support system, especially when using the live chat feature.
What recommendations would you give to someone considering this product?
The entire email marketing process has become a fantastic marketing and campaign creation tool. With the help of this tool, campaigns and emails may be designed quickly and ingeniously. We all wanted a robust email automation platform that could send real-time email campaigns.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Unique Features
Please tell us why you think this review should be flagged.
Sara Y.
- Role: Operations
- Industry: Not for Profit
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2022
An inexpensive and efficient email marketing tool
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp is one of the cheapest and best email marketing platforms for nonprofits, small business, political campaigns and the like. It is so intuitive that even a less than tech-savvy individual can easily use it.
What is your favorite aspect of this product?
I like their various plans. Oftentimes, you won't need to use everything the platform has to offer, so it's great to be able to upgrade/downgrade as necessary. There's even an option to pay as you go if your company needs aren't transparent.
What do you dislike most about this product?
I wish the support page was better organized and had more video examples for its clients. I dislike that you cannot schedule sent emails on this platform.
What recommendations would you give to someone considering this product?
I would recommend purchasing their basic, essentials, or standard plans as they are easily the most efficient and inexpensive plans Mailchimp has to offer. I personally don't think that the premium plan is worth it.
Pros
- Unique Features
- Helps Innovate
- Efficient Service
- Inspires Innovation
Please tell us why you think this review should be flagged.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jun 2022
Email marketing made really easy with Mailchimp
Likeliness to Recommend
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
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