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Intuit

Mailchimp

Composite Score

8.7 /10

CX Score

8.9 /10

654 Reviews Write a Review

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What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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0 Top Rated Capabilities

1 Top Rated Features

Latest Award, 2025

1 Top Rated Capabilities

0 Top Rated Features

2024

0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

93 Plan to Renew

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

6% Neutral

91% Positive

Pros

Reliable
Respectful
Acts with Integrity
Enables Productivity

Feature Ratings

Average 83

Email Delivery

Campaign Management

Email Templates

Basic Reporting and Analytics

Contact Database

Mobile Optimized

A/B Testing

SPAM Compliance

Auto-Responders

Segmentation

Content Authoring

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Breadth of Features

Availability and Quality of Training

Vendor Support

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Marketing Automation - B2C

Score 8.8

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Marketing Automation - B2B

Score 8.8

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Mailchimp Reviews

Iaroslav C.

Role: Sales Marketing
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Mar 2022

Manage your email list easily

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Mailchimp is obviously a leader of email marketing

What is your favorite aspect of this product?

– Many email templates, huge amount of them to choose one that will fit you the best – Also email templates are really nice designed, contains nice visuals – Easy-to-use drag-and-drop editor – Nice built-in analytics – Nice UI – Excellent application integration

What do you dislike most about this product?

Price can be a little cheaper, but the features Mailchimp provides worth it

What recommendations would you give to someone considering this product?

Take several minutes to walk through, then UI/UX of Mailchimp becomes intuitive for you

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Bruno C.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2022

Advanced Email Marketing Platform

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Mailchimp is the full-featured email marketing hub with advanced technology-based features. This software is available at cheaper rates and provides free trials as well. Additionally, this tool brings great revenue with the marketing and eCommerce upgraded features. It also enables turnkey-eCommerce opportunities for traders.

What is your favorite aspect of this product?

Mailchimp is easy to operate software with well-suited software. This software offers the perfect entry point for micro finances establishments. Thus, Mailchimp offers good reporting and analytics. Additionally, it provides impeccable email options and HTML emails with plain-text substitution.

What do you dislike most about this product?

The first big drawback of this emerging tool is that they have fixed pricing and doesn't provide annual packages. Furthermore, the upgraded features are only available with the premium plans. So, these were the few points that make this software in loss but still the developers are working to improve the above-mentioned issues.

What recommendations would you give to someone considering this product?

On the whole, Mailchimp is a good platform and provides the predicted demographics on the dashboard. Thus, it is recommended for use encountering the prestigious performance of it in targeting the good number of email campaigns. Thus, the intuitive design makes it simple to use and brings forth multiple opportunities to cope with undesirable buffering.

Pros

Performance Enhancing
Trustworthy
Unique Features
Efficient Service

Hozam A.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Mar 2022

Should work more to stay in the competition.

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Maybe it's easier to use than other similar products.

What is your favorite aspect of this product?

The ability to send bulk emails without considered as spam.

What do you dislike most about this product?

The slow improvement.

What recommendations would you give to someone considering this product?

It's good to start with.

Pros

Reliable
Trustworthy
Caring
Respectful

Cons

Charges for Enhancements
Slower Product Innovation
Commodity Features

Mailchimp

What is Mailchimp?

Company Details

Book a Free Demo Today!

Awards & Recognition

Mailchimp Ratings

86 Likeliness to Recommend

93 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

Iaroslav C.

Manage your email list easily

Likeliness to Recommend

Pros

Bruno C.

Advanced Email Marketing Platform

Likeliness to Recommend

Pros

Hozam A.

Should work more to stay in the competition.

Likeliness to Recommend

Pros

Cons

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Brevo

Feature Ratings

Email Delivery

Campaign Management

Email Templates

Basic Reporting and Analytics

Contact Database

Mobile Optimized

A/B Testing

SPAM Compliance

Auto-Responders

Segmentation

Content Authoring

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Breadth of Features

Availability and Quality of Training

Vendor Support