Intuit

Mailchimp

Composite Score

8.7 /10

CX Score

8.9 /10

644 Reviews Write a Review

Get Demo

In Partnership With SelectHub

Claim Software

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

Book a Free Demo Today!

See it in action with a free demo.

Click below to sign up on our partner's website.

Get Demo

In Partnership With SelectHub

Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

Filter By

1 Top Rated Capabilities

0 Top Rated Features

2024

0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

93 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

6% Neutral

91% Positive

Pros

Reliable
Respectful
Acts with Integrity
Enables Productivity

Feature Ratings

Average 84

Email Delivery

Campaign Management

Email Templates

Basic Reporting and Analytics

Contact Database

Mobile Optimized

SPAM Compliance

Auto-Responders

A/B Testing

Segmentation

Content Authoring

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Also Featured in...

Marketing Automation - B2C

Score 8.8

View Mailchimp in this category (opens in a new tab)

Marketing Automation - B2B

Score 8.8

View Mailchimp in this category (opens in a new tab)

Mailchimp Reviews

Soren E.

Role: Information Technology
Industry: Construction
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2024

Best in class for email marketing

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

One of Mailchimp's strengths lies in its intuitive and user-friendly interface. It caters to users with varying levels of technical expertise, making it accessible to both beginners and experienced marketers. The drag-and-drop email builder, customizable templates, and straightforward navigation contribute to a seamless user experience.

What is your favorite aspect of this product?

While many platforms focus solely on email marketing, Mailchimp extends its offerings to a more comprehensive marketing platform. Users can leverage features like social media advertising, landing page creation, postcards, and more, all within the Mailchimp ecosystem. This integrated approach simplifies marketing efforts by consolidating various tools into a single platform.

What recommendations would you give to someone considering this product?

Before making a decision, it's essential for businesses to assess their specific needs, budget constraints, and desired features. Many platforms offer free trials, so businesses can experiment and determine which platform aligns best with their unique requirements before committing to a long-term solution.

Pros

Reliable
Fair
Acts with Integrity
Generous Negotitation

Daniel D.

Role: C-Level
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2024

I've had a positive experience with MailChimp

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

MailChimp increases productivity in the workspace, reduces burnout and assists teams using AI integrations.

What is your favorite aspect of this product?

MailChimp is very easy to learn and implement. The process of sending emails to our contacts, while regarding spamming policies and keeping subscribers on the loop is just to easy.

What do you dislike most about this product?

MailChimp can get very pricey, and they can easily block accounts based on wrong assumptions of content quality or spamming policies.

What recommendations would you give to someone considering this product?

MailChimp is a very powerful email marketing software with a wide breadth of features available at the snap of your fingers

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Anita O.

Role: Sales Marketing
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2024

Innovative email marketing platform.

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Its ability to integrate seamlessly with the most important platforms and applications is valuable for our email marketing operations. Taking advantage of this, we have made our email marketing workflow a lot more effective by connecting surveys, customer database platforms, sales tracking tools and even appointment scheduling applications with our email marketing activity. This enables better and efficient management and execution of sales and marketing strategies.

What is your favorite aspect of this product?

MailChimp is user friendly and this is always a top factor to consider when adopting a software. More importantly, I am impressed with how MailChimp has been able to embed generative AI ( artificial intelligence ) into its software workflow. We have taken advantage of this as a team to optimize our email marketing campaigns.

What do you dislike most about this product?

Template formatting or customisation on Mailchimp's mobile application is greatly limited. This makes it extra tedious to fully create and manage email campaigns directly from the mobile app.

What recommendations would you give to someone considering this product?

MailChimp meets the email marketing needs of the average business and organisations. However , organizations must consider their unique needs and how much MailChimp can be customized to meet this needs.

Pros

Reliable
Performance Enhancing
Enables Productivity
Security Protects

Mailchimp

What is Mailchimp?

Company Details

Book a Free Demo Today!

Awards & Recognition

Mailchimp Ratings

86 Likeliness to Recommend

93 Plan to Renew

1 Since last award

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+88 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

Soren E.

Best in class for email marketing

Likeliness to Recommend

Pros

Daniel D.

I've had a positive experience with MailChimp

Likeliness to Recommend

Pros

Anita O.

Innovative email marketing platform.

Likeliness to Recommend

Pros

Most Popular Mailchimp Comparisons

HubSpot Marketing Hub

ActiveCampaign

Constant Contact

Adobe Campaign

Campaign Monitor by Marigold

Brevo

1
Since last award

Feature Ratings

Email Delivery

Campaign Management

Email Templates

Basic Reporting and Analytics

Contact Database

Mobile Optimized

SPAM Compliance

Auto-Responders

A/B Testing

Segmentation

Content Authoring

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support