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Mailchimp Logo
Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.9 /10
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Claim Software
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

93 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
6% Neutral
91% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Enables Productivity

Feature Ratings

Average 83

Email Delivery

88

Campaign Management

85

Email Templates

84

Basic Reporting and Analytics

84

Contact Database

83

Mobile Optimized

83

A/B Testing

83

SPAM Compliance

82

Auto-Responders

82

Segmentation

82

Content Authoring

82

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

83

Ease of Data Integration

82

Quality of Features

82

Ease of IT Administration

82

Usability and Intuitiveness

81

Ease of Customization

81

Product Strategy and Rate of Improvement

80

Breadth of Features

80

Availability and Quality of Training

79

Vendor Support

77

Mailchimp Reviews

Akriti C.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2025

Incredible Email Marketing Application

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Conducting Email Marketing Campaign very rapidly by using this platform. It has awesome email template that is high customisable. It gives the decent dashboard where we can manage everything like tracking, clicking or sending the mails to the customers.

What is your favorite aspect of this product?

Quick to setup, easy to use for non tech user. Drag and drop really helpful in creating mail templates. Easy to add multiple domains.

What do you dislike most about this product?

Subscription is high according to me.

What recommendations would you give to someone considering this product?

Decent solution for starting email marketing campaigns.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Charles M.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2025

A strong option for digital marketers.

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Mailchimp has been around in my organization for the last 5 years and it has been very impactful through streamline campaigns, and nurturing leads. Combines email marketing, automation, landing pages, CRM, and social medial ads in one platform.

What is your favorite aspect of this product?

Intuitive drag-and-drop email builder. Easy setup for beginners with pre-built templates and automation flows.

What do you dislike most about this product?

Mailchimp has strong infrastructure and reputation, which improves email deliverability rates.

What recommendations would you give to someone considering this product?

Mailchimp is ideal for any size of organization due to its ease of use and built-in features.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Role: Information Technology
  • Industry: Finance
  • Involvement: IT Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Apr 2025

Overall great utility software, does what needs to

Likeliness to Recommend

8 /10

Pros

  • Reliable
  • Enables Productivity
  • Performance Enhancing
  • Trustworthy

Cons

  • Slower Product Innovation
  • Leverages Incumbent Status

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