Write a review temporarily disabled. Our system flagged this request as potentially automated and has disabled form submission for security reasons. If you believe this is a mistake, please contact us. We’ll be happy to help resolve the issue.

Intuit

Mailchimp

Composite Score

8.7 /10

CX Score

8.9 /10

654 Reviews Write a Review

Get Demo

In Partnership With SelectHub

Claim Software

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

Book a Free Demo Today!

See it in action with a free demo.

Click below to sign up on our partner's website.

Get Demo

In Partnership With SelectHub

Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

Filter By

0 Top Rated Capabilities

1 Top Rated Features

Latest Award, 2025

1 Top Rated Capabilities

0 Top Rated Features

2024

0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

93 Plan to Renew

85 Satisfaction of Cost Relative to Value

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

6% Neutral

91% Positive

Pros

Reliable
Respectful
Acts with Integrity
Enables Productivity

Feature Ratings

Average 83

Email Delivery

Campaign Management

Email Templates

Basic Reporting and Analytics

Contact Database

Mobile Optimized

A/B Testing

SPAM Compliance

Auto-Responders

Segmentation

Content Authoring

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Breadth of Features

Availability and Quality of Training

Vendor Support

Also Featured in...

Marketing Automation - B2C

Score 8.8

View Mailchimp in this category (opens in a new tab)

Marketing Automation - B2B

Score 8.8

View Mailchimp in this category (opens in a new tab)

Mailchimp Reviews

Sharboj S.

Role: Operations
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2025

Excellent email marketing platform.

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

It definitely differs from other similar products with its leading email marketing tool. It offers tools automation, audience segmentation, A/B testing, analytics, and integrations with other platforms like e-commerce and CRM software.

What is your favorite aspect of this product?

My favorite aspects of this product is their user-friendly interface, automation features, integration options, analytics, reporting and templates.

What do you dislike most about this product?

I dislike their limited advances features, their customer support, strict compliance rules and not ideal for advanced customisation.

What recommendations would you give to someone considering this product?

I would definitely recommend you to check with your IT infrastructure and get the right premium plan accordingly.

Pros

Helps Innovate
Enables Productivity
Unique Features
Inspires Innovation

Ivanka S.

Role: Sales Marketing
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2025

Simple and largely effective for email marketing.

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Mailchimps integration has impressed me a lot and has been very helpful for my team. We've integrated Mailchimp with tools like Formbuilder , Livechat and Leadboxer to automate minor tasks geared towards identifying Mailchimp audience when they visit our website or automatically adding email address from our helpdesk queries into our Mailchimp contact list, among many other benefits.

What is your favorite aspect of this product?

Mailchimp default email templates are visually appealing and have on a lot of occasions, been just ideal for our immediate email newsletter engagements. Most importantly for me though, is that Mailchimp is easy to use for managing and sending newsletters , even for some of my colleagues who have no programming background.

What do you dislike most about this product?

Mailchimp contact lists are siloed by default. This often has made it a cumbersome experience trying to manage marketing contacts across different segmented lists. The inability to do this with Mailchimp is its biggest Achilles heel, as it makes contact segmentation when sending newsletters very difficult.

What recommendations would you give to someone considering this product?

It is important for professionals or organizations looking to adopt Mailchimp, to ensure that Mailchimps feature-set aligns seamlessly with their digital marketing objectives.

Pros

Reliable
Performance Enhancing
Enables Productivity
Security Protects

Mohammad O.

Role: C-Level
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2025

Mailchimp great for email marketing

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Mailchimp is very easy to use. It let us quickly create and send emails. Its drag-and-drop email builder makes designing emails very simple. Also, Mailchimp gives many ready-made templates, so I don't need to start building template from scratch.

What is your favorite aspect of this product?

Its free plan, which is very good for small businesses (initially we have used this plan). It also has good integration with other apps, so we can connect it with our website or CRM easily. Also its AI-powered suggestions help improve email performance.

What do you dislike most about this product?

Automation feature is good but not very advanced. It can be improved to suite advanced users as well. For basic it is enough.

What recommendations would you give to someone considering this product?

For easy to use email marketing tool mailchimp is good tool. Even anyone with no technical knowledge can use it.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Mailchimp

What is Mailchimp?

Company Details

Book a Free Demo Today!

Awards & Recognition

Mailchimp Ratings

86 Likeliness to Recommend

93 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

Sharboj S.

Excellent email marketing platform.

Likeliness to Recommend

Pros

Ivanka S.

Simple and largely effective for email marketing.

Likeliness to Recommend

Pros

Mohammad O.

Mailchimp great for email marketing

Likeliness to Recommend

Pros

Most Popular Mailchimp Comparisons

HubSpot Marketing Hub

ActiveCampaign

Constant Contact

Adobe Campaign

Campaign Monitor by Marigold

Brevo

Feature Ratings

Email Delivery

Campaign Management

Email Templates

Basic Reporting and Analytics

Contact Database

Mobile Optimized

A/B Testing

SPAM Compliance

Auto-Responders

Segmentation

Content Authoring

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Breadth of Features

Availability and Quality of Training

Vendor Support