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Intuit

Mailchimp

Composite Score

8.7 /10

CX Score

8.9 /10

654 Reviews Write a Review

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What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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0 Top Rated Capabilities

1 Top Rated Features

Latest Award, 2025

1 Top Rated Capabilities

0 Top Rated Features

2024

0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

93 Plan to Renew

85 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

6% Neutral

91% Positive

Pros

Reliable
Respectful
Acts with Integrity
Enables Productivity

Feature Ratings

Average 83

Email Delivery

Campaign Management

Email Templates

Basic Reporting and Analytics

Contact Database

Mobile Optimized

A/B Testing

SPAM Compliance

Auto-Responders

Segmentation

Content Authoring

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Breadth of Features

Availability and Quality of Training

Vendor Support

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Marketing Automation - B2C

Score 8.8

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Marketing Automation - B2B

Score 8.8

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Mailchimp Reviews

Kuzanya J.

Role: Sales Marketing
Industry: Recreation
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2025

It's the best friend of every marketers.

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

It's also known for its user-friendly interface and a large library of templates built just for marketers of all experience. Another big advantage is their integration with several e-commerce platforms.

What is your favorite aspect of this product?

I like the free plan that helps small Biz’s get started with email marketing without a huge initial investment. These figures also help you measure campaign performance thanks to its reporting and analytics features.

What do you dislike most about this product?

As your email list numbers grow, Mailchimp can start to get really expensive, particularly if you require advanced features, such as extensive automation.

What recommendations would you give to someone considering this product?

On a small business you're new to email marketing and you're looking for something simple and affordable to work with, then Mailchimp would be a good decision. Just keep in mind that as your business and email list grow, the cost could also increase.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

HARSHIL R.

Role: Information Technology
Industry: Engineering
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2025

Easy to use

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

Mailchimp's all-in-one marketing platform, ease of use, advanced automation features, and seamless integrations with various apps and services differentiate it from other similar products.

What is your favorite aspect of this product?

My favorite aspect of Mailchimp is its user-friendly interface and robust automation features that make it easy to create and send targeted email campaigns, automating many routine tasks.

What do you dislike most about this product?

I dislike that Mailchimp's free plan has limited features and subscriber limits, and the pricing can become expensive as the subscriber list grows or more advanced features are needed.

What recommendations would you give to someone considering this product?

I would recommend carefully evaluating Mailchimp's pricing tiers and features to ensure they align with your business needs, starting with the free plan to test its capabilities.

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Cons

Less Transparent
Security Frustrates
Less Efficient Service

Wyatt C.

Role: Operations
Industry: Not for Profit
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2025

Streamlining Campaigns with MailChimp.

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

The differentiators are the strong automation and segmentation capabilities. MailChimp offers advanced audience targeting, automating the customer journey through behaviors and preferences; it gives a personal touch and scales better than most email marketing platforms out there.

What is your favorite aspect of this product?

The favorite feature is the Content Builder, which provides a user-friendly drag-and-drop interface for creating professional emails. The library of customizable templates and reusable content blocks accelerates the design process, allowing marketers to create visually appealing campaigns quickly and efficiently.

What do you dislike most about this product?

The users also criticize the interface of this tool, saying it is too outdated compared to other, more modern email marketing tools. Besides that, it's less intuitive, so one might get into clunky navigation and extra clicks for simple tasks, which reduces efficiency during high-demand periods.

What recommendations would you give to someone considering this product?

Assess the specific needs of your business and make sure that these are in line with what MailChimp can offer. It's overkill for a small team with more simple needs. If your organization is already using MailChimp products, then it is an excellent choice for an all-in-one marketing ecosystem.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Mailchimp

What is Mailchimp?

Company Details

Book a Free Demo Today!

Awards & Recognition

Mailchimp Ratings

86 Likeliness to Recommend

93 Plan to Renew

85 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

Kuzanya J.

It's the best friend of every marketers.

Likeliness to Recommend

Pros

HARSHIL R.

Easy to use

Likeliness to Recommend

Pros

Cons

Wyatt C.

Streamlining Campaigns with MailChimp.

Likeliness to Recommend

Pros

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Feature Ratings

Email Delivery

Campaign Management

Email Templates

Basic Reporting and Analytics

Contact Database

Mobile Optimized

A/B Testing

SPAM Compliance

Auto-Responders

Segmentation

Content Authoring

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Ease of Data Integration

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Breadth of Features

Availability and Quality of Training

Vendor Support