
In Partnership With SelectHub

What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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In Partnership With SelectHub
Mailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Mailchimp.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
93 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
A/B Testing
SPAM Compliance
Auto-Responders
Segmentation
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews

Sakshi K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted May 2024
The best email marketing platform
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp stands out for its user-friendly interface, extensive customization options, robust automation features, and versatile marketing tools, making it a top choice for businesses seeking seamless email marketing and audience engagement.
What is your favorite aspect of this product?
The seamless integration of creativity and practicality in this product captivates me. Its versatility empowers users to effortlessly bring their visions to life."
What do you dislike most about this product?
I dislike its lack of durability and the steep learning curve. Simplifying its interface and enhancing durability would significantly improve user experience.
What recommendations would you give to someone considering this product?
Consider product reviews, compare features, and assess your needs. Look for reliability, value for money, and post-purchase support. Ultimately, choose what aligns best with your requirements.
Pros
- Effective Service
- Includes Product Enhancements
- Helps Innovate
- Continually Improving Product
Please tell us why you think this review should be flagged.
Akshit G.
- Role: Sales Marketing
- Industry: Media
- Involvement: Business Leader or Manager
Submitted May 2024
Great Product, Best in Email Marketing!
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It is one of the easiest and oldest email marketing tools with easiest implementation and end use
What is your favorite aspect of this product?
The favorite aspect is so many new and customisable templates which satisfy all the requirements
What do you dislike most about this product?
Sometimes I feel the pricing is little higher than competitors
What recommendations would you give to someone considering this product?
It is a first choice for Email Marketers so one should try before considering others
Pros
- Trustworthy
- Caring
- Saves Time
- Respectful
Please tell us why you think this review should be flagged.

Simon R.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted May 2024
Simplified email marketing workhorse.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimps adoption of generative AI ( artificial intelligence ) through Intuit assist sets it apart from similar software programs. At my work group, we are utilizing Intuit assist to automate the manual aspects of our marketing activity , like generating actionable insights from data, welcoming new email list contacts, generating marketing content, and identifying the best times to send marketing emails.
What is your favorite aspect of this product?
MailChimps email templates has left us with less work to do when launching email marketing campaigns. Not only are the templates built for purpose in terms of them being professionally looking and mobile responsive, they can also be tweaked to better fit into our immediate needs.
What do you dislike most about this product?
No support for affiliate marketing campaigns and list segmentation during email campaigns are weak.
What recommendations would you give to someone considering this product?
MailChimp is reliable email marketing without the Bells and whistles. It is simple to setup and makes it easy to get most things done.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Security Protects
Please tell us why you think this review should be flagged.
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