
In Partnership With SelectHub

What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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In Partnership With SelectHub
Mailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Mailchimp.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
93 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Email Templates
Basic Reporting and Analytics
Contact Database
Mobile Optimized
A/B Testing
SPAM Compliance
Auto-Responders
Segmentation
Content Authoring
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
- Role: Sales Marketing
- Industry: Not for Profit
- Involvement: End User of Application
Submitted Jan 2024
Great product!
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Efficient Service
Please tell us why you think this review should be flagged.
Tiana C.
- Role: C-Level
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Jan 2024
Mailchimp automate all our campaigns
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The email builder makes it easy to assign recipients to certain categories, plan when messages should be delivered, and even provides suggestions for the optimal time to send a message to a given class based on initial data. The dashboard makes it easy to observe which emails performed well in terms of open and click-through rates, so you can quickly identify which ones didn't. Using the MailChimp platform, we have several options for organizing and simply updating contact information.
What is your favorite aspect of this product?
The incorporation of artificial intelligence (AI) into Intuit MailChimp's campaign creation and optimization processes is really fascinating. It has the ability to produce content, customize my communications, and offer insights and suggestions using my financial information and consumer information. In addition, it is able to easily grasp and respond to my natural language commands. The seamless integration of Intuit MailChimp with QuickBooks Online and my other programs and tools, including CRM, analytics, and collaboration, is another perk. I am able to better coordinate my data, simplify my processes, and track my progress because of this
What do you dislike most about this product?
If we wanted to get in touch with the support team, we could use email or live chat. One potential issue is the lack of a cell phone number. Upgrading to a more expensive subscription plan is a major financial commitment. In the event that you wish to communicate with a very big group of associates in compartmentalized fashion, it may be challenging to partition lists.
What recommendations would you give to someone considering this product?
If you own a small business or run, MailChimp is a great choice. It enables you to communicate with your target demographic while adhering to compliance regulations, of which many people are unaware. Nevertheless, a more advanced version of MC or alternative products should be considered if you are truly interested in using features like as audience segmentation, varied content, lead journeys, etc. Importance of Email Marketing!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Michael J.
- Role: Human Resources
- Industry: Media
- Involvement: End User of Application
Submitted Jan 2024
Easy campaigns to create with Mailchimp
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp is my surfboard in the vast sea of email marketing. It addresses the problems of dispersed campaigns and communication, bringing everything under one roof. With Mailchimp, I can effortlessly manage subscribers, create visually appealing emails, and analyze results in real time. It's a lifesaver for anyone navigating the waves of email marketing chaos.
What is your favorite aspect of this product?
The coolest part? Mailchimp's drag and drop email editor. It's like playing with building blocks, but for emails. Customization is very easy and scheduling campaigns in advance is a game-changer for my workflow. The analytics dashboard feels like a backstage pass, giving me insights that improve my email marketing strategy.
What do you dislike most about this product?
If I could tweak a few things, I would like to have more flexibility in the free plan. As you progress, some features get hidden behind the premium curtain. Automation, while powerful, can take a little getting used to. And during peak times, customer service could use a little more of that Mailchimp magic.
What recommendations would you give to someone considering this product?
Are you considering Mailchimp for your email marketing journey? Dive in! The free plan is a great starting point. Try the email builder – it's a creative playground. Please note that for advanced features, you may need to upgrade. Explore Mailchimp's resources and community for tips and tricks – it's a gold mine to up your email marketing game!
Pros
- Continually Improving Product
- Reliable
- Efficient Service
- Saves Time
Please tell us why you think this review should be flagged.
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