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Mailchimp Logo
Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.9 /10
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Claim Software
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

93 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
6% Neutral
91% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Enables Productivity

Feature Ratings

Average 83

Email Delivery

88

Campaign Management

85

Email Templates

84

Basic Reporting and Analytics

84

Contact Database

83

Mobile Optimized

83

A/B Testing

83

SPAM Compliance

82

Auto-Responders

82

Segmentation

82

Content Authoring

82

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

83

Ease of Data Integration

82

Quality of Features

82

Ease of IT Administration

82

Usability and Intuitiveness

81

Ease of Customization

81

Product Strategy and Rate of Improvement

80

Breadth of Features

80

Availability and Quality of Training

79

Vendor Support

77

Mailchimp Reviews

  • Role: Sales Marketing
  • Industry: Not for Profit
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Jan 2024

Great product!

Likeliness to Recommend

10 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Efficient Service

Tiana C.

  • Role: C-Level
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Mailchimp automate all our campaigns

Likeliness to Recommend

10 /10

What differentiates Mailchimp from other similar products?

The email builder makes it easy to assign recipients to certain categories, plan when messages should be delivered, and even provides suggestions for the optimal time to send a message to a given class based on initial data. The dashboard makes it easy to observe which emails performed well in terms of open and click-through rates, so you can quickly identify which ones didn't. Using the MailChimp platform, we have several options for organizing and simply updating contact information.

What is your favorite aspect of this product?

The incorporation of artificial intelligence (AI) into Intuit MailChimp's campaign creation and optimization processes is really fascinating. It has the ability to produce content, customize my communications, and offer insights and suggestions using my financial information and consumer information. In addition, it is able to easily grasp and respond to my natural language commands. The seamless integration of Intuit MailChimp with QuickBooks Online and my other programs and tools, including CRM, analytics, and collaboration, is another perk. I am able to better coordinate my data, simplify my processes, and track my progress because of this

What do you dislike most about this product?

If we wanted to get in touch with the support team, we could use email or live chat. One potential issue is the lack of a cell phone number. Upgrading to a more expensive subscription plan is a major financial commitment. In the event that you wish to communicate with a very big group of associates in compartmentalized fashion, it may be challenging to partition lists.

What recommendations would you give to someone considering this product?

If you own a small business or run, MailChimp is a great choice. It enables you to communicate with your target demographic while adhering to compliance regulations, of which many people are unaware. Nevertheless, a more advanced version of MC or alternative products should be considered if you are truly interested in using features like as audience segmentation, varied content, lead journeys, etc. Importance of Email Marketing!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Michael J.

  • Role: Human Resources
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Easy campaigns to create with Mailchimp

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Mailchimp is my surfboard in the vast sea of email marketing. It addresses the problems of dispersed campaigns and communication, bringing everything under one roof. With Mailchimp, I can effortlessly manage subscribers, create visually appealing emails, and analyze results in real time. It's a lifesaver for anyone navigating the waves of email marketing chaos.

What is your favorite aspect of this product?

The coolest part? Mailchimp's drag and drop email editor. It's like playing with building blocks, but for emails. Customization is very easy and scheduling campaigns in advance is a game-changer for my workflow. The analytics dashboard feels like a backstage pass, giving me insights that improve my email marketing strategy.

What do you dislike most about this product?

If I could tweak a few things, I would like to have more flexibility in the free plan. As you progress, some features get hidden behind the premium curtain. Automation, while powerful, can take a little getting used to. And during peak times, customer service could use a little more of that Mailchimp magic.

What recommendations would you give to someone considering this product?

Are you considering Mailchimp for your email marketing journey? Dive in! The free plan is a great starting point. Try the email builder – it's a creative playground. Please note that for advanced features, you may need to upgrade. Explore Mailchimp's resources and community for tips and tricks – it's a gold mine to up your email marketing game!

Pros

  • Continually Improving Product
  • Reliable
  • Efficient Service
  • Saves Time

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