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Mailchimp Logo
Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.9 /10
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Claim Software
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

93 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
6% Neutral
91% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Enables Productivity

Feature Ratings

Average 83

Email Delivery

88

Campaign Management

85

Email Templates

84

Basic Reporting and Analytics

84

Contact Database

83

Mobile Optimized

83

A/B Testing

83

SPAM Compliance

82

Auto-Responders

82

Segmentation

82

Content Authoring

82

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

83

Ease of Data Integration

82

Quality of Features

82

Ease of IT Administration

82

Usability and Intuitiveness

81

Ease of Customization

81

Product Strategy and Rate of Improvement

80

Breadth of Features

80

Availability and Quality of Training

79

Vendor Support

77

Mailchimp Reviews

Anshul R.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: Vendor Management and Renewal
Validated Review
Verified Reviewer

Submitted Sep 2023

fantastic easy to use user friendly

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

mproved Deliverability: Tools and guidance to improve email deliverability rates and inbox placement. Content Management: More robust content management capabilities, including easier image and file hosting. Mobile Optimization: Additional tools for optimizing emails for mobile devices and ensuring responsive design. Security Features: Enhanced security measures to protect against phishing and data breaches.

What do you dislike most about this product?

ricing: Many users found Mailchimp's pricing to be a bit on the higher side, especially as their email list size grew or when they needed more advanced features. Some users felt that the pricing tiers did not offer enough flexibility for smaller businesses. Limited A/B Testing: Users reported that Mailchimp's A/B testing capabilities were somewhat limited compared to some other email marketing platforms.

What recommendations would you give to someone considering this product?

Assess Needs: Understand your email marketing requirements and budget. Check Pricing: Review Mailchimp's pricing and compare it with alternatives. Free Trial: Use Mailchimp's free trial to test its features. Templates and Design: Ensure customizable templates match your branding. List Management: Evaluate ease of list management and segmentation.

Pros

  • Continually Improving Product
  • Caring
  • Helps Innovate
  • Reliable

Horst M.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2023

Email Marketing Made Easy with Mailchimp

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

The simplicity of setup and the free rendition is astounding for beginning organizations or clubs that don’t have a financial plan. The paid form can be made as convoluted as one needs. Since it is a notable program, it incorporates heaps of other programming tools. What I truly like is that it’s not difficult to set up, and the way that you can plan an email layout with a few custom union labels that consequently fill in as you transfer an excel file with the contact data. The reality is that it does make it viable with practically any CRM.

What is your favorite aspect of this product?

We use Mailchimp for sending messages to loads of individuals, individuals that we know. Since assuming that you've never sent them, Mailchimp doesn't allow you to send them. which is something worth being thankful for. We're sending our organization's pamphlet to our clients; the main disadvantage is that we can't associate it with our CRM. Mailchimp is generally useful for building outwardly satisfying email plans utilizing natural, simplified designs. Additionally, Mailchimp makes it simple to plan lobbies for explicit interest groups. The crowd dashboard permits you to monitor ongoing development, commission rates, and even crowd areas,

What do you dislike most about this product?

Joining a mail list through API doesn’t do the email affirmation, which is a disgrace. It makes a few records entirely vulnerable to bots submitting spam email addresses. Likewise, because of the way that it's unrealistic to trade a rundown of contacts that are bobbed or cleaned, I haven’t had the option to track them down. An improvement is making it simpler to couple with certain CRM frameworks without having specialized knowledge.

What recommendations would you give to someone considering this product?

Simply attempt it. The free rendition gives a genuine illustration of the paid form. I unequivocally prescribe Mailchimp to other people, particularly if you are new in the computerized space and you want an email marketing product, then MailChimp is the best product for you because, with the Mailchimp free arrangement, you get nearly a parcel of cutting-edge, including moreover.

Pros

  • Reliable
  • Trustworthy
  • Efficient Service
  • Inspires Innovation

Yasemin D.

  • Role: Information Technology
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2023

Fantastic for Email Marketing

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

I think as oldest player in the game, mailchimp never fails to work efficiently.

What is your favorite aspect of this product?

I liked the fact that I can create HTML files with pre-ready templates.

What do you dislike most about this product?

I think the most bother part is when you can not can not the xml. files to Mailchimp

What recommendations would you give to someone considering this product?

I'd recommend to use mailchimp because it's simply biggest in the market.

Pros

  • Continually Improving Product
  • Reliable
  • Efficient Service
  • Effective Service

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