MailerLite Customer Reviews 2025 | Email Marketing

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MailerLite

Composite Score

8.8 /10

CX Score

9.1 /10

71 Reviews Write a Review

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In Partnership With SelectHub

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What is MailerLite?

MailerLite is an easy to use email marketing solution that helps to create advanced email marketing campaigns with features like automation, landing pages and surveys. It provides you with digital marketing tools to grow your audience faster and drive revenue smarter.

Company Details

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Awards & Recognition

MailerLite won the following awards in the Email Marketing category

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6 Top Rated Capabilities

5 Top Rated Features

Latest Award, 2025

2024 Emotional Footprint Champion

2024

Service Experience
Product Impact

2024

2024 Data Quadrant Champion

2024

6 Top Rated Capabilities

6 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2023

2023 Data Quadrant Champion

2023

9 Top Rated Capabilities

12 Top Rated Features

2023

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2022

MailerLite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on MailerLite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

94 Plan to Renew

1
Since last award

87 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love MailerLite?

3% Negative

3% Neutral

94% Positive

Pros

Reliable
Enables Productivity
Helps Innovate
Performance Enhancing

Feature Ratings

Average 86

Auto-Responders

Email Delivery

Segmentation

A/B Testing

Email Templates

Dynamic Content

Campaign Management

Mobile Optimized

Contact Database

Content Authoring

Basic Reporting and Analytics

Vendor Capability Ratings

Average 85

Ease of Implementation

Ease of IT Administration

Ease of Data Integration

Quality of Features

Business Value Created

Usability and Intuitiveness

Ease of Customization

Availability and Quality of Training

Product Strategy and Rate of Improvement

Breadth of Features

Vendor Support

MailerLite Reviews

Greg W.

Role: Sales Marketing
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2023

Impressive workflow templates automate many tasks

Likeliness to Recommend

10 /10

What differentiates MailerLite from other similar products?

The library of templates makes it easy to create professional, stunning emails without coding that we can easily customize to fit our brand, add products, include dynamic discount codes, and save for our next campaign.

What is your favorite aspect of this product?

Segmented targeting that can be used both for campaigns and automations across all the channels MailerLite caters for. It triggers transactional and automated emails super fast.

What do you dislike most about this product?

The tool should include a lightweight customer relationship management system with contact profiles that include email engagement data.

What recommendations would you give to someone considering this product?

The marketing automation provided by MailerLite will let you automate tasks, emails, workflows, lead generation, and lead nurturing. Automation workflows are easy to design with the drag and drop builder.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Amit D.

Role: Sales Marketing
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2023

Nice tool to start email marketing for businesses

Likeliness to Recommend

7 /10

What differentiates MailerLite from other similar products?

User experience

What is your favorite aspect of this product?

Workflows and template creations

What do you dislike most about this product?

Limited email marketing capabilities

What recommendations would you give to someone considering this product?

It's a nice tool to start email marketing journey

Pros

Respectful
Helps Innovate
Continually Improving Product
Reliable

Krupali M.

Role: Sales Marketing
Industry: Telecommunications
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2022

Easy to use but difficult to implement

Likeliness to Recommend

7 /10

What differentiates MailerLite from other similar products?

Mailer Lite is cheaper than competitors.

What is your favorite aspect of this product?

Automatic addition of email ids to Mailer Lite when inquiries are received on the website.

What do you dislike most about this product?

Lack of guidance in retargeting.

What recommendations would you give to someone considering this product?

I would suggest opting for a 30 Day free trial and then make your decision in buying Mailer Lite subscription.

Pros

Helps Innovate
Trustworthy
Inspires Innovation
Caring

Cons

Less Friendly Negotiation

MailerLite

What is MailerLite?

Company Details

Book a Free Demo Today!

Awards & Recognition

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Emotional Footprint Champion

MailerLite Ratings

88 Likeliness to Recommend

94 Plan to Renew

1 Since last award

87 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+95 Net Emotional Footprint

How much do users love MailerLite?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Email Delivery The ability to send email to large number of recipients at-scale.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

MailerLite Reviews

Greg W.

Impressive workflow templates automate many tasks

Likeliness to Recommend

Pros

Amit D.

Nice tool to start email marketing for businesses

Likeliness to Recommend

Pros

Krupali M.

Easy to use but difficult to implement

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Auto-Responders

Email Delivery

Segmentation

A/B Testing

Email Templates

Dynamic Content

Campaign Management

Mobile Optimized

Contact Database

Content Authoring

Basic Reporting and Analytics

Vendor Capability Ratings

Ease of Implementation

Ease of IT Administration

Ease of Data Integration

Quality of Features

Business Value Created

Usability and Intuitiveness

Ease of Customization

Availability and Quality of Training

Product Strategy and Rate of Improvement

Breadth of Features

Vendor Support