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MailerLite Logo
MailerLite

MailerLite

Composite Score
8.8 /10
CX Score
9.1 /10
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In Partnership With SelectHub

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Category
MailerLite
8.8 /10

What is MailerLite?

MailerLite is an easy to use email marketing solution that helps to create advanced email marketing campaigns with features like automation, landing pages and surveys. It provides you with digital marketing tools to grow your audience faster and drive revenue smarter.

Company Details

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Awards & Recognition

MailerLite won the following awards in the Email Marketing category

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MailerLite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on MailerLite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

94 Plan to Renew

1
Since last award

87 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love MailerLite?

3% Negative
3% Neutral
94% Positive

Pros

  • Reliable
  • Enables Productivity
  • Helps Innovate
  • Performance Enhancing

Feature Ratings

Average 86

Auto-Responders

90

Email Delivery

89

Segmentation

88

A/B Testing

87

Email Templates

87

Dynamic Content

86

Campaign Management

85

Mobile Optimized

85

Contact Database

85

Content Authoring

85

Basic Reporting and Analytics

83

Vendor Capability Ratings

Average 85

Ease of Implementation

87

Ease of IT Administration

87

Ease of Data Integration

86

Quality of Features

86

Business Value Created

86

Usability and Intuitiveness

86

Ease of Customization

85

Availability and Quality of Training

84

Product Strategy and Rate of Improvement

84

Breadth of Features

84

Vendor Support

84

MailerLite Reviews

Nancy C.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

Quick and easy to use software

Likeliness to Recommend

10 /10

What differentiates MailerLite from other similar products?

By employing segmentation, special interests, and multi-trigger automated procedures, you can send targeted and relevant email content to your target audience and keep them interested. Zapier, Stripe, WordPress, Shopify, and other programs and platforms are all integrated with it. Their technology also makes sure that only reliable and competent email senders are permitted to send out bulk emails since they meticulously examine each account.

What is your favorite aspect of this product?

I'm only getting used to MailerLite, although one of its best qualities is the simplicity and clarity of its layout. To help with each stage, the documentation and videos are beautifully done. I use MailerLite as my marketing, campaign, and automation platform. In order to maximize efficiency, I want to use the software to its fullest potential and become an expert user.

What do you dislike most about this product?

Having used MailerLite classic, the decline of features like getting access to all of your customer accounts under one center console or being able to add multiple users to a free account really has made using MailerLite for our clients a bit challenging. This is especially true considering that classic allowed us to use our clients' MailerLite accounts while maintaining their ownership.

What recommendations would you give to someone considering this product?

Numerous easy-to-use tools, fantastic designs that you may customize, and advice in all formats are all readily available. It can be scary to lack technical knowledge, and friendliness goes a long way, so when I contacted Jhon from MailerLite and he responded with such a friendly demeanor, I knew I had struck gold.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Mark A.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

MailerLite won our heart through valuable support.

Likeliness to Recommend

10 /10

What differentiates MailerLite from other similar products?

With MailerLite's quick and flexible email marketing technology, our company has expanded. Using pre-made themes and the simple drag-and-drop editor, we can create responsive newsletters, sales funnels, and websites and use the iOS app to manage campaigns while on the road.

What is your favorite aspect of this product?

I adore how distinctive and different MailerLite is in terms of both mail delivery and customer support. Having utilized numerous different services in the past, it is obvious that is a MailerLite client-focused business that values its clients. I value how simple it is to speak with them and receive assistance from their customer service.

What do you dislike most about this product?

When sending minor variants of the same email to multiple groups, I occasionally found it difficult to establish a list for that email. However, this is more likely a reflection of our several lists' duplication than a Mailerlite problem. The system has the ability to separate them, prevent duplications, and guarantee that no one is left out.

What recommendations would you give to someone considering this product?

We have been able to focus ON our business rather than getting bogged down working IN our business thanks to MailerLite's assistance in streamlining our outreach and developing replicable methods. The tools at our disposal, such as email automation and landing page builders, have saved us HOURS of labor each month. We receive a service from MailerLite that is essential to our ability to function.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Chonge B.

  • Role: Industry Specific Role
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

IMpressive Product

Likeliness to Recommend

9 /10

What differentiates MailerLite from other similar products?

Great features. Especially for marketing campaigns.

What is your favorite aspect of this product?

Usability and Intuitiveness

What do you dislike most about this product?

So far I have nothing major to dislike

What recommendations would you give to someone considering this product?

Among the best email marketing software out there. It makes it easy even for inexperienced users.

Pros

  • Helps Innovate
  • Reliable
  • Saves Time
  • Respectful

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