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MailerLite Logo
MailerLite

MailerLite

Composite Score
8.8 /10
CX Score
9.1 /10
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In Partnership With SelectHub

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Category
MailerLite
8.8 /10

What is MailerLite?

MailerLite is an easy to use email marketing solution that helps to create advanced email marketing campaigns with features like automation, landing pages and surveys. It provides you with digital marketing tools to grow your audience faster and drive revenue smarter.

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Awards & Recognition

MailerLite won the following awards in the Email Marketing category

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MailerLite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on MailerLite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

94 Plan to Renew

1
Since last award

87 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love MailerLite?

3% Negative
3% Neutral
94% Positive

Pros

  • Reliable
  • Enables Productivity
  • Helps Innovate
  • Performance Enhancing

Feature Ratings

Average 86

Auto-Responders

90

Email Delivery

89

Segmentation

88

A/B Testing

87

Email Templates

87

Dynamic Content

86

Campaign Management

85

Mobile Optimized

85

Contact Database

85

Content Authoring

85

Basic Reporting and Analytics

83

Vendor Capability Ratings

Average 85

Ease of Implementation

87

Ease of IT Administration

87

Ease of Data Integration

86

Quality of Features

86

Business Value Created

86

Usability and Intuitiveness

86

Ease of Customization

85

Availability and Quality of Training

84

Product Strategy and Rate of Improvement

84

Breadth of Features

84

Vendor Support

84

MailerLite Reviews

James P.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

"A brilliant tool for marketing."

Likeliness to Recommend

9 /10

What differentiates MailerLite from other similar products?

MailerLite is an amazing software for email marketing. You get complete control over how you can reach people to set up services, deliver emails to the masses, or formulate groups based on mutual interests. The best part is that you can also develop websites and landing pages by using MailerLite. It is a very affordable tool and offers much more than just sending newsletters. Complex campaigns can be handled very smoothly with this platform. It is a very intuitive tool with a straightforward user interface that makes the job easier.

What is your favorite aspect of this product?

By investing the same amount of time and the same amount of money as we previously did, we are now able to save a lot of our valuable time and money. All thanks to MailerLite. We have been able to earn the trust of our clients. It has very affordable rates and in the previous decade, we have used multiple tools for the same purpose of marketing but MailerLite has turned out to be the best. It helps us in attracting leads across all sorts of online forums automation can be set up easily based on the experience of the users with the messages that have been sent.

What do you dislike most about this product?

While this is not a bad thing if it keeps its delivery levels high, it can be great for some users who just want to get started. The review process seems to be very complicated. I don't like being able to save content blocks that I can reuse. Although I can create a template and edit it when I create a brand-new email, I cannot simply drag and drop the title, footer, or content block I have created.

What recommendations would you give to someone considering this product?

I think this is the best option you can grow with. The free service is amazing, and even if you go into paid levels, it is a very affordable option. There are powerful automation options. The forum is easy to use. The Mailerlite tool is a great way to start and evaluate your designs on your subscriber list and see the response.

Pros

  • Efficient Service
  • Saves Time
  • Client Friendly Policies
  • Fair

cherubin s.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2022

very simple and efficient tool

Likeliness to Recommend

9 /10

What differentiates MailerLite from other similar products?

What makes it different from the others is the fact that it is really cheap and has good free features.

What is your favorite aspect of this product?

what I really like about Mailerlite is how easy it is to create and track a campaign.

What do you dislike most about this product?

What I don't like is the Mailerlite interface. Some features are a bit confusing for a beginner so it takes a bit of time to get used to it.

What recommendations would you give to someone considering this product?

Mailerlite is really a product to recommend because it is cheap and very powerful

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Ojasvi A.

  • Role: Industry Specific Role
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

A speedy and easy email software. 

Likeliness to Recommend

9 /10

What differentiates MailerLite from other similar products?

MailerLite provides low-cost email campaigns that are done well! Because of its basic UI, quick navigation, and convenient email builder, it is great for new business.  Several email marketing platforms are prohibitively costly, and their free versions are just laughable. However, Mailerlite's free version is among the most fully-featured tools in the business, with some premium capabilities included. I also like the option of categorizing subscribers into Categories and Sections.

What is your favorite aspect of this product?

I can utilize a Shopify tool named Mechanic to upload several configuration options into MailerLite which I could utilize for extensive client categorization. The convenience of creating Shopify email processes such as dropped cart retrieval, design quality, and listing administration and building tools. Automation processes, customer tagging, categorization, and a home page editor are all integrated, enabling the management of even the most complicated initiatives. The layout is simple and intuitive, making it simple to browse through many settings.

What do you dislike most about this product?

Although this isn't exactly a negative factor if it keeps its delivery price high, it might be too much for many people who are just getting started. I dislike that MailerLite requires two-factor authentications upon login (this must not occur if this setting is not enabled). Furthermore, the WordPress integration is restricted to signup pages, which is rather restrictive in my situation.

What recommendations would you give to someone considering this product?

MailerLite is a simple email marketing solution. MailerLite would be the greatest choice for someone just starting up with email campaigns. Take a chance!

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Efficient Service

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