
In Partnership With SelectHub

What is MailerLite?
MailerLite is an easy to use email marketing solution that helps to create advanced email marketing campaigns with features like automation, landing pages and surveys. It provides you with digital marketing tools to grow your audience faster and drive revenue smarter.
Company Details
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In Partnership With SelectHub
MailerLite Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on MailerLite.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
94 Plan to Renew
1
Since last award
87 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love MailerLite?
Pros
- Reliable
- Enables Productivity
- Helps Innovate
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Auto-Responders
Email Delivery
Segmentation
A/B Testing
Email Templates
Dynamic Content
Campaign Management
Mobile Optimized
Contact Database
Content Authoring
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Implementation
Ease of IT Administration
Ease of Data Integration
Quality of Features
Business Value Created
Usability and Intuitiveness
Ease of Customization
Availability and Quality of Training
Product Strategy and Rate of Improvement
Breadth of Features
Vendor Support
MailerLite Reviews
James P.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Jul 2022
"A brilliant tool for marketing."
Likeliness to Recommend
What differentiates MailerLite from other similar products?
MailerLite is an amazing software for email marketing. You get complete control over how you can reach people to set up services, deliver emails to the masses, or formulate groups based on mutual interests. The best part is that you can also develop websites and landing pages by using MailerLite. It is a very affordable tool and offers much more than just sending newsletters. Complex campaigns can be handled very smoothly with this platform. It is a very intuitive tool with a straightforward user interface that makes the job easier.
What is your favorite aspect of this product?
By investing the same amount of time and the same amount of money as we previously did, we are now able to save a lot of our valuable time and money. All thanks to MailerLite. We have been able to earn the trust of our clients. It has very affordable rates and in the previous decade, we have used multiple tools for the same purpose of marketing but MailerLite has turned out to be the best. It helps us in attracting leads across all sorts of online forums automation can be set up easily based on the experience of the users with the messages that have been sent.
What do you dislike most about this product?
While this is not a bad thing if it keeps its delivery levels high, it can be great for some users who just want to get started. The review process seems to be very complicated. I don't like being able to save content blocks that I can reuse. Although I can create a template and edit it when I create a brand-new email, I cannot simply drag and drop the title, footer, or content block I have created.
What recommendations would you give to someone considering this product?
I think this is the best option you can grow with. The free service is amazing, and even if you go into paid levels, it is a very affordable option. There are powerful automation options. The forum is easy to use. The Mailerlite tool is a great way to start and evaluate your designs on your subscriber list and see the response.
Pros
- Efficient Service
- Saves Time
- Client Friendly Policies
- Fair
Please tell us why you think this review should be flagged.

cherubin s.
- Role: Sales Marketing
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Jun 2022
very simple and efficient tool
Likeliness to Recommend
What differentiates MailerLite from other similar products?
What makes it different from the others is the fact that it is really cheap and has good free features.
What is your favorite aspect of this product?
what I really like about Mailerlite is how easy it is to create and track a campaign.
What do you dislike most about this product?
What I don't like is the Mailerlite interface. Some features are a bit confusing for a beginner so it takes a bit of time to get used to it.
What recommendations would you give to someone considering this product?
Mailerlite is really a product to recommend because it is cheap and very powerful
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Ojasvi A.
- Role: Industry Specific Role
- Industry: Consulting
- Involvement: End User of Application
Submitted Jun 2022
A speedy and easy email software.
Likeliness to Recommend
What differentiates MailerLite from other similar products?
MailerLite provides low-cost email campaigns that are done well! Because of its basic UI, quick navigation, and convenient email builder, it is great for new business. Several email marketing platforms are prohibitively costly, and their free versions are just laughable. However, Mailerlite's free version is among the most fully-featured tools in the business, with some premium capabilities included. I also like the option of categorizing subscribers into Categories and Sections.
What is your favorite aspect of this product?
I can utilize a Shopify tool named Mechanic to upload several configuration options into MailerLite which I could utilize for extensive client categorization. The convenience of creating Shopify email processes such as dropped cart retrieval, design quality, and listing administration and building tools. Automation processes, customer tagging, categorization, and a home page editor are all integrated, enabling the management of even the most complicated initiatives. The layout is simple and intuitive, making it simple to browse through many settings.
What do you dislike most about this product?
Although this isn't exactly a negative factor if it keeps its delivery price high, it might be too much for many people who are just getting started. I dislike that MailerLite requires two-factor authentications upon login (this must not occur if this setting is not enabled). Furthermore, the WordPress integration is restricted to signup pages, which is rather restrictive in my situation.
What recommendations would you give to someone considering this product?
MailerLite is a simple email marketing solution. MailerLite would be the greatest choice for someone just starting up with email campaigns. Take a chance!
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Efficient Service
Please tell us why you think this review should be flagged.
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