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MailerLite Logo Award Winner Product Badge
MailerLite

MailerLite

Composite Score
8.8 /10
CX Score
9.0 /10
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Category
MailerLite
8.8 /10

What is MailerLite?

MailerLite is an easy to use email marketing solution that helps to create advanced email marketing campaigns with features like automation, landing pages and surveys. It provides you with digital marketing tools to grow your audience faster and drive revenue smarter.

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Awards & Recognition

MailerLite won the following awards in the Email Marketing category

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MailerLite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on MailerLite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

94 Plan to Renew

2
Since last award

87 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love MailerLite?

3% Negative
3% Neutral
94% Positive

Pros

  • Reliable
  • Enables Productivity
  • Helps Innovate
  • Performance Enhancing

Feature Ratings

Average 86

Auto-Responders

90

Email Delivery

89

Segmentation

88

A/B Testing

87

Email Templates

87

Dynamic Content

86

Campaign Management

85

Mobile Optimized

85

Contact Database

85

Content Authoring

84

Basic Reporting and Analytics

83

Vendor Capability Ratings

Average 85

Ease of Implementation

87

Ease of IT Administration

86

Ease of Data Integration

86

Quality of Features

86

Ease of Customization

86

Business Value Created

85

Usability and Intuitiveness

85

Availability and Quality of Training

85

Breadth of Features

84

Product Strategy and Rate of Improvement

84

Vendor Support

84

MailerLite Reviews

Kathy H.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Simple lead funnels with GetResponse

Likeliness to Recommend

8 /10

What differentiates MailerLite from other similar products?

With its intuitive user interface, powerful automation features, responsive email design, and advanced analytics and reporting, GetRespons stands out as one of the best tools on the market.

What is your favorite aspect of this product?

Using GetResponse allows for quick launch of email campaigns. Running an ad hoc campaign takes less time with ready-to-use custom templates. Automation capabilities enable customer engagement. Among my favorite features is the abundance of landing pages and high-converting email templates that can be used to build a newsletter and email list.

What do you dislike most about this product?

One issue is the limited ability to customize email templates and the fact that the price increases based on the number of subscribers. When you upload contacts, the platform can be slow at times.

What recommendations would you give to someone considering this product?

Fast, simple and easy to use. As a feedback tool, easy-to-implement AR, reports and newsletters are fantastic. My day starts with a GR log and I use it every day. No matter what problem I had, the customer service team was there to help me.

Pros

  • Continually Improving Product
  • Reliable
  • Efficient Service
  • Client Friendly Policies

Robert P.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Emails and email marketing campaigns made easy

Likeliness to Recommend

8 /10

What differentiates MailerLite from other similar products?

Ease of use is the main reason I use mailerlite. Pay only for the features you actually use; There's no need to shell out more money for features you'll never activate just to have more features. You make full use of the instrument. It is easy to set up and provides all the tools you need to launch your business and run it efficiently with the help of tags and automations.

What is your favorite aspect of this product?

I've used MailerLite for almost five years and it's an excellent tool. Every interaction with their help has been excellent and they dominate the industry in terms of support. It is quite easy to use thanks to the drag and drop editor. You can find most things covered in their good documentation. Plus, their support is top-notch.

What do you dislike most about this product?

Upgrading from classic MailerLite to the new version of MailerLite was an incredibly painful experience for me. Most of the items were moved, but they weren't set up correctly, so they weren't worth moving. I would have started from the beginning if I had known!

What recommendations would you give to someone considering this product?

Customer support is always willing to go the extra mile to help me, even if my MailerLite account is completely free. Whether you are using a paid or free account, the system is incredibly easy to use, feature-rich, and easy to integrate. The customer service representatives are friendly, approachable, and genuinely helpful on the rare occasion that problems arise.

Pros

  • Reliable
  • Enables Productivity
  • Efficient Service
  • Saves Time

Charlotte B.

  • Role: Sales Marketing
  • Industry: Entertainment
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

The best newsletters and the best support

Likeliness to Recommend

9 /10

What differentiates MailerLite from other similar products?

Mailerlite is what I use to keep in touch with my readers on a weekly basis. I have a lot of control over the tool, and it's simple to use and yields beautiful results. They offer fantastic technical support that helps me out whenever I encounter problems. In most cases, my problem is fixed quickly since they are both competent and quick to respond. I adore them!

What is your favorite aspect of this product?

Customer Service is great! is great! Before the incredible product ever exists! In this modern day, it is really challenging to locate, observe, and acquire customer assistance. Unfortunately, it is correct. Having customer service makes a huge difference! You won't have to wait more than a day or two for an email response from MailerLite's support team. No, it's not an AI; that's great. Email support is often seen as a cold and uncaring approach to customer care by many. It is reasonable and, once again, unexpectedly quick, because MailerLite is global.

What do you dislike most about this product?

Truthfully, there isn't a single aspect of this service that I find objectionable. The UI was so extremely unintuitive and professional looking that I decided to leave MailChimp a long time ago.

What recommendations would you give to someone considering this product?

Since I believe the opinions of other authors I know who use MailerLite, I decided to give it a try. I have researched their pricing and features in comparison to other mailing providers, so when the time comes, I will upgrade to their premium plan. They provide a lot of free features, though. When I required help with a subject that wasn't addressed on the site or in the tutorials, the support team at MailerLite was quick to respond and provided the information I needed.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

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