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MailerLite Logo
MailerLite

MailerLite

Composite Score
8.8 /10
CX Score
9.1 /10
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In Partnership With SelectHub

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Category
MailerLite
8.8 /10

What is MailerLite?

MailerLite is an easy to use email marketing solution that helps to create advanced email marketing campaigns with features like automation, landing pages and surveys. It provides you with digital marketing tools to grow your audience faster and drive revenue smarter.

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Awards & Recognition

MailerLite won the following awards in the Email Marketing category

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MailerLite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on MailerLite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

94 Plan to Renew

1
Since last award

87 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love MailerLite?

3% Negative
3% Neutral
94% Positive

Pros

  • Reliable
  • Enables Productivity
  • Helps Innovate
  • Performance Enhancing

Feature Ratings

Average 86

Auto-Responders

90

Email Delivery

89

Segmentation

88

A/B Testing

87

Email Templates

87

Dynamic Content

86

Campaign Management

85

Mobile Optimized

85

Contact Database

85

Content Authoring

85

Basic Reporting and Analytics

83

Vendor Capability Ratings

Average 85

Ease of Implementation

87

Ease of IT Administration

87

Ease of Data Integration

86

Quality of Features

86

Business Value Created

86

Usability and Intuitiveness

86

Ease of Customization

85

Availability and Quality of Training

84

Product Strategy and Rate of Improvement

84

Breadth of Features

84

Vendor Support

84

MailerLite Reviews

Maurice H.

  • Role: Consultant
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2023

Easy to use and a great product!

Likeliness to Recommend

9 /10

What differentiates MailerLite from other similar products?

Not only is MailerLite easy to setup and use, it also is very complete with its features. Setting up your first campaign and designing a good email template, everything is a few clicks away and looks very professional.

What is your favorite aspect of this product?

The ease of use and the possibility to start quickly.

What do you dislike most about this product?

Nothing much. Mailerlite is pretty complete.

What recommendations would you give to someone considering this product?

Because the free version of MailerLite pretty much has all the features that you need in mailing software, you can check it out for a few months and see if it fits your business needs. Also, the pricing is very interesting, so after you hit your limits in MailerLite, switching to a paid version is no big step.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Caring
  • Respectful

Daniel C.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

MailerLite, essential email marketing software

Likeliness to Recommend

10 /10

What differentiates MailerLite from other similar products?

For email marketing and prospecting, we have found that MailerLite meets all of our requirements. It provides excellent templates for drafting professional-looking emails. They have an excellent email delivery rate and a helpful, experienced customer service team. We were able to easily integrate this service with Zapier, and the cost of sending mass emails was manageable.

What is your favorite aspect of this product?

When it comes to sending out promotional emails, MailerLite is a breeze to use. A polished marketing email is on the horizon, whether you start from scratch or adapt an existing design. MailerLite is an inexpensive and dependable email marketing platform. It's simple to send out mass emails that feel individual. We can choose from a variety of available templates to build aesthetically pleasing emails.

What do you dislike most about this product?

Despite Mailer Lite's obvious strengths as a beginner-friendly marketing tool, it does have some restrictions once you've built up some experience and confidence. The user's potential for originality and personalization is constrained by the block structure, which essentially amounts to a copy-and-paste approach to constructing an email.

What recommendations would you give to someone considering this product?

With Mailer Lite, we can reach not just our current clientele, but also anyone who might become one in the future. Now that we can tailor our marketing emails to the precise audience we're reaching out to, we can be more effective. Unlike competing services, MailChimp doesn't limit the quantity of emails you can send each month.

Pros

  • Enables Productivity
  • Efficient Service
  • Saves Time
  • Client's Interest First

Hafiz B.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2023

All in one powerful but easy-to-learn tool

Likeliness to Recommend

10 /10

What differentiates MailerLite from other similar products?

The bulk scheduling feature lets us send emails at a specific date/time, ensuring that these emails reach prospects when they’re most likely to respond. It also supports split test multiple variations of our email and see which one has the most engagement.

What is your favorite aspect of this product?

We use analytics reports to gauge the effectiveness of our sales emails and campaigns. Most of the time we prefer creatin our email marketing campaign using the built-in email templates.

What do you dislike most about this product?

Show recipients follow-ups in the same thread as the first email to provide better context.

What recommendations would you give to someone considering this product?

Leverage automatic email personalization, analyze key email metrics, schedule emails to go out at optimal times, and do so much more right from this tool.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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