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MailerLite Logo Award Winner Product Badge
MailerLite

MailerLite

Composite Score
8.8 /10
CX Score
9.0 /10
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In Partnership With SelectHub

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Category
MailerLite
8.8 /10

What is MailerLite?

MailerLite is an easy to use email marketing solution that helps to create advanced email marketing campaigns with features like automation, landing pages and surveys. It provides you with digital marketing tools to grow your audience faster and drive revenue smarter.

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Awards & Recognition

MailerLite won the following awards in the Email Marketing category

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MailerLite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on MailerLite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

94 Plan to Renew

2
Since last award

87 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love MailerLite?

3% Negative
3% Neutral
94% Positive

Pros

  • Reliable
  • Enables Productivity
  • Helps Innovate
  • Performance Enhancing

Feature Ratings

Average 86

Auto-Responders

90

Email Delivery

89

Segmentation

88

A/B Testing

87

Email Templates

87

Dynamic Content

86

Campaign Management

85

Mobile Optimized

85

Contact Database

85

Content Authoring

84

Basic Reporting and Analytics

83

Vendor Capability Ratings

Average 85

Ease of Implementation

87

Ease of IT Administration

86

Ease of Data Integration

86

Quality of Features

86

Ease of Customization

86

Business Value Created

85

Usability and Intuitiveness

85

Availability and Quality of Training

85

Breadth of Features

84

Product Strategy and Rate of Improvement

84

Vendor Support

84

MailerLite Reviews

Jennifer M.

  • Role: Sales Marketing
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

"An easy and reliable email service"

Likeliness to Recommend

7 /10

What differentiates MailerLite from other similar products?

This software is distinct from others since it offers a free plan and a wide range of features.

What is your favorite aspect of this product?

I enjoy that there is always a free option to try out MailerLite. The information here is perfect for those who are just getting started with email marketing and want to learn the ropes.

What do you dislike most about this product?

The entire process, from contact import through appointment booking, was convoluted and difficult to understand and utilize. I had trouble writing email bodies because of formatting issues, but that may be how it always is.

What recommendations would you give to someone considering this product?

This software comes highly recommended from me since it has a straightforward interface, a wealth of customizable design elements and templates, simple automation creation, and insightful data visualization tools. As far as value goes, you get your money's worth.

Pros

  • Helps Innovate
  • Reliable
  • Trustworthy
  • Efficient Service

Nick F.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

This tool is the greatest ever for emailing.

Likeliness to Recommend

8 /10

What differentiates MailerLite from other similar products?

It differs in how easy it is to use, also the customer service that it always offers, which is the best, and also the amount of tools that the program has.

What is your favorite aspect of this product?

Both my personal email list and business customers benefit from the excellent email marketing platform, Mailerlite. In order to have greater control over how your subscribers are contacted, you may set up services, send out bulk emails, or create unique interest groups depending on the activities of subscribers in your funnel. Websites and landing pages may be created using the program as well.

What do you dislike most about this product?

MailerLite doesn't have any flaws in my opinion. It does all I ask of it, and then some! One thing I would change is the size of the registration forms and landing page on the website, but that's about it.

What recommendations would you give to someone considering this product?

I recommend it because it is an easy program to use, the customer service is the best, it is easy to configure, it has many tools and functions.

Pros

  • Reliable
  • Enables Productivity
  • Unique Features
  • Efficient Service

James P.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

"A brilliant tool for marketing."

Likeliness to Recommend

9 /10

What differentiates MailerLite from other similar products?

MailerLite is an amazing software for email marketing. You get complete control over how you can reach people to set up services, deliver emails to the masses, or formulate groups based on mutual interests. The best part is that you can also develop websites and landing pages by using MailerLite. It is a very affordable tool and offers much more than just sending newsletters. Complex campaigns can be handled very smoothly with this platform. It is a very intuitive tool with a straightforward user interface that makes the job easier.

What is your favorite aspect of this product?

By investing the same amount of time and the same amount of money as we previously did, we are now able to save a lot of our valuable time and money. All thanks to MailerLite. We have been able to earn the trust of our clients. It has very affordable rates and in the previous decade, we have used multiple tools for the same purpose of marketing but MailerLite has turned out to be the best. It helps us in attracting leads across all sorts of online forums automation can be set up easily based on the experience of the users with the messages that have been sent.

What do you dislike most about this product?

While this is not a bad thing if it keeps its delivery levels high, it can be great for some users who just want to get started. The review process seems to be very complicated. I don't like being able to save content blocks that I can reuse. Although I can create a template and edit it when I create a brand-new email, I cannot simply drag and drop the title, footer, or content block I have created.

What recommendations would you give to someone considering this product?

I think this is the best option you can grow with. The free service is amazing, and even if you go into paid levels, it is a very affordable option. There are powerful automation options. The forum is easy to use. The Mailerlite tool is a great way to start and evaluate your designs on your subscriber list and see the response.

Pros

  • Efficient Service
  • Saves Time
  • Client Friendly Policies
  • Fair

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