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MailerLite Logo Award Winner Product Badge
MailerLite

MailerLite

Composite Score
8.8 /10
CX Score
9.0 /10
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In Partnership With SelectHub

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Category
MailerLite
8.8 /10

What is MailerLite?

MailerLite is an easy to use email marketing solution that helps to create advanced email marketing campaigns with features like automation, landing pages and surveys. It provides you with digital marketing tools to grow your audience faster and drive revenue smarter.

Company Details

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Awards & Recognition

MailerLite won the following awards in the Email Marketing category

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MailerLite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on MailerLite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

94 Plan to Renew

2
Since last award

87 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love MailerLite?

3% Negative
3% Neutral
94% Positive

Pros

  • Reliable
  • Enables Productivity
  • Helps Innovate
  • Performance Enhancing

Feature Ratings

Average 86

Auto-Responders

90

Email Delivery

89

Segmentation

88

A/B Testing

87

Email Templates

87

Dynamic Content

86

Campaign Management

85

Mobile Optimized

85

Contact Database

85

Content Authoring

84

Basic Reporting and Analytics

83

Vendor Capability Ratings

Average 85

Ease of Implementation

87

Ease of IT Administration

86

Ease of Data Integration

86

Quality of Features

86

Ease of Customization

86

Business Value Created

85

Usability and Intuitiveness

85

Availability and Quality of Training

85

Breadth of Features

84

Product Strategy and Rate of Improvement

84

Vendor Support

84

MailerLite Reviews

Hsiao-Han P.

  • Role: Industry Specific Role
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

MailerLite is our regular email marketing tool

Likeliness to Recommend

9 /10

What differentiates MailerLite from other similar products?

MailerLite is our company's regular email marketing tool that is best in email marketing filed and more. I work in a company that requires top-notch email marketing and we are always living on the edge. Our company has tried many other and reputable software in the filed but every platform lacked one or two things that always ends up in being a hassle. MailerLite is our first and foremost choice for premium email marketing tools.

What is your favorite aspect of this product?

MailerLite is the need of our company's marketing department and we just do not rely on it for email marketing but we also use it for landing pages, easy and creative email templates, scheduling and automation alongside surveys and email previews. We use its reporting features to grasp all details and plan our next day work accordingly. There are other features as well that helps us to easy workload and manage all workload in very professional manner.

What do you dislike most about this product?

It is not that bad but the feature of segmentation needs improvement. At times, we want to play with the segmentation feature and the outcome doesn’t come out as we have planned, kind of a bummer but apart from that it’s a good one.

What recommendations would you give to someone considering this product?

There are very few software that helps you by all means and in all field this professionally. It is available in English language and it supports android as well as apple devices. The integration is also on point and the best thing is that you can make a good use of all these features in very reasonable pricing. Get yourself good stuff in very fair pricing and make a difference starting today.

Pros

  • Reliable
  • Enables Productivity
  • Efficient Service
  • Effective Service

Rachael W.

  • Role: Industry Specific Role
  • Industry: Healthcare
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2022

Mailerlite is a good email marketing system

Likeliness to Recommend

9 /10

What differentiates MailerLite from other similar products?

Being able to create amazing campaigns with their email software is essential. Then using their landing pages, pop-ups and embedded form is vital to growing my audience.

What is your favorite aspect of this product?

MailerLite is very intuitive and is a good product for the price. It was easy to set up email campaigns, subscription forms, landing pages and create automations. I really like being able to set up emails to go out automatically in the future without having to send it manually on that day.

What do you dislike most about this product?

It took a long while for the approval process to be completed and to prove that I own my domain name. Then, because I did not use the system for a while, the approval was no longer valid. I contacted support to get it sorted out, which took a few months.

What recommendations would you give to someone considering this product?

Mailerlite will help you with email marketing, automating my email campaigns and building out a landing page to collect email subscriptions. It is a great way to fulfil weekly newsletters and send out nurturing campaigns to potential clients.

Pros

  • Respectful
  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing

Catherine G.

  • Role: Industry Specific Role
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2022

So easy to use that it makes email marketing fun!

Likeliness to Recommend

10 /10

What differentiates MailerLite from other similar products?

Ease of use, no jargon, cost and it just makes sense.

What is your favorite aspect of this product?

How quickly everything can be done and also the mobile app

What do you dislike most about this product?

The mobile app logs me out too often

What recommendations would you give to someone considering this product?

Go for it, it'll make your life so much easier

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

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