MailerLite Customer Reviews 2025 | SoftwareReviews

MailerLite

Composite Score

8.8 /10

CX Score

9.0 /10

70 Reviews Write a Review

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What is MailerLite?

MailerLite is an easy to use email marketing solution that helps to create advanced email marketing campaigns with features like automation, landing pages and surveys. It provides you with digital marketing tools to grow your audience faster and drive revenue smarter.

Company Details

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Awards & Recognition

MailerLite won the following awards in the Email Marketing category

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2024 Emotional Footprint Champion

Latest Award, 2024

Service Experience
Product Impact

Latest Award, 2024

2024 Data Quadrant Champion

2024

6 Top Rated Capabilities

6 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2023

2023 Data Quadrant Champion

2023

9 Top Rated Capabilities

12 Top Rated Features

2023

2022 Emotional Footprint Champion

2022

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2022

MailerLite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on MailerLite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

94 Plan to Renew

2
Since last award

87 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love MailerLite?

3% Negative

3% Neutral

94% Positive

Pros

Reliable
Enables Productivity
Helps Innovate
Performance Enhancing

Feature Ratings

Average 86

Auto-Responders

Email Delivery

Segmentation

A/B Testing

Email Templates

Dynamic Content

Campaign Management

Mobile Optimized

Contact Database

Content Authoring

Basic Reporting and Analytics

Vendor Capability Ratings

Average 85

Ease of Implementation

Ease of IT Administration

Ease of Data Integration

Quality of Features

Ease of Customization

Business Value Created

Usability and Intuitiveness

Availability and Quality of Training

Breadth of Features

Product Strategy and Rate of Improvement

Vendor Support

MailerLite Reviews

Hannah R.

Role: Sales Marketing
Industry: Food and Beverage
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2023

Complete and fairly direct to use

Likeliness to Recommend

10 /10

What differentiates MailerLite from other similar products?

Good templates, good automations and good support that is quick to help

What is your favorite aspect of this product?

Easy to set up my emails and a much more intuitive process for customer journeys

What do you dislike most about this product?

I feel there are limitations with the Shopify integration.

What recommendations would you give to someone considering this product?

It’s price is incredibly competitive with a modern intuitive interface

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Blessed O.

Role: Sales Marketing
Industry: Not for Profit
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2025

My User-Friendly & Cost-Effective Email Marketin

Likeliness to Recommend

8 /10

What differentiates MailerLite from other similar products?

MailerLite's email editor has pre-designed blocks, making it more modern or easier to create professional-looking emails quickly.

What is your favorite aspect of this product?

My favorite aspect of MailerLite is its exceptional balance of user-friendliness and powerful core features at an affordable price point.

What do you dislike most about this product?

The free plan doesn't include access to pre-designed email and landing page templates, which can be a hurdle for beginners who rely on templates for quick design. Even on paid plans, the template variety, while good, might not be as extensive or creatively diverse as some competitors.

What recommendations would you give to someone considering this product?

Start with the Free Plan, If you have under 1,000 subscribers and need a solid email marketing tool, the free plan is an excellent way to test the waters and see if it meets your needs without any financial commitment. It provides a good foundation for learning the platform.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Stevvi M.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2025

Unlocking the Potential of MailerLite

Likeliness to Recommend

9 /10

What differentiates MailerLite from other similar products?

It has strong automation tools that help us have sophisticated classifications based on the activities of our subscribers and nurture leads with time. It also involves in-built landing page builders and sign-up forms for customization, with the support of which we can grow our email list without involving external sources.

What is your favorite aspect of this product?

I find its analytical and reporting tools as one of the strong points among other conventional software. It offers its users detailed reviews about the performance of the campaigns like click rates, open rates, and engagement metrics. In this way, we can refine the workflow of our organization without involving any premium analytical platforms. Moreover, it is giving reliable services and providing responsive customer support.

What do you dislike most about this product?

There should be more flexibility and adaptability in the designing templates of MilerLite. We feel restricted when we intend to create more advanced email templates with extensive coding. These inconsequential setbacks, though not a big matter, need improvement.

What recommendations would you give to someone considering this product?

One of its chief strengths lies in its automation. For welcoming emails, customer follow-ups, and nurturing the leads, one should start with constructing email sequences. Automating these steps will increase the traffic and give you more personalized experiences.

Pros

Continually Improving Product
Reliable
Effective Service
Inspires Innovation

MailerLite

What is MailerLite?

Company Details

Book a Free Demo Today!

Awards & Recognition

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

2022 Emotional Footprint Champion

MailerLite Ratings

88 Likeliness to Recommend

1 Since last award

94 Plan to Renew

2 Since last award

87 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+95 Net Emotional Footprint

How much do users love MailerLite?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Email Delivery The ability to send email to large number of recipients at-scale.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

MailerLite Reviews

Hannah R.

Complete and fairly direct to use

Likeliness to Recommend

Pros

Blessed O.

My User-Friendly & Cost-Effective Email Marketin

Likeliness to Recommend

Pros

Stevvi M.

Unlocking the Potential of MailerLite

Likeliness to Recommend

Pros

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Feature Ratings

Auto-Responders

Email Delivery

Segmentation

A/B Testing

Email Templates

Dynamic Content

Campaign Management

Mobile Optimized

Contact Database

Content Authoring

Basic Reporting and Analytics

Vendor Capability Ratings

Ease of Implementation

Ease of IT Administration

Ease of Data Integration

Quality of Features

Ease of Customization

Business Value Created

Usability and Intuitiveness

Availability and Quality of Training

Breadth of Features

Product Strategy and Rate of Improvement

Vendor Support