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MailerLite Logo Award Winner Product Badge
MailerLite

MailerLite

Composite Score
8.8 /10
CX Score
9.0 /10
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Category
MailerLite
8.8 /10

What is MailerLite?

MailerLite is an easy to use email marketing solution that helps to create advanced email marketing campaigns with features like automation, landing pages and surveys. It provides you with digital marketing tools to grow your audience faster and drive revenue smarter.

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Awards & Recognition

MailerLite won the following awards in the Email Marketing category

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MailerLite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on MailerLite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

94 Plan to Renew

2
Since last award

87 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love MailerLite?

3% Negative
3% Neutral
94% Positive

Pros

  • Reliable
  • Enables Productivity
  • Helps Innovate
  • Performance Enhancing

Feature Ratings

Average 86

Auto-Responders

90

Email Delivery

89

Segmentation

88

A/B Testing

87

Email Templates

87

Dynamic Content

86

Campaign Management

85

Mobile Optimized

85

Contact Database

85

Content Authoring

84

Basic Reporting and Analytics

83

Vendor Capability Ratings

Average 85

Ease of Implementation

87

Ease of IT Administration

86

Ease of Data Integration

86

Quality of Features

86

Ease of Customization

86

Business Value Created

85

Usability and Intuitiveness

85

Availability and Quality of Training

85

Breadth of Features

84

Product Strategy and Rate of Improvement

84

Vendor Support

84

MailerLite Reviews

Bruno L.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Mar 2023

Easy to use

Likeliness to Recommend

8 /10

What differentiates MailerLite from other similar products?

I have no product to compare

What is your favorite aspect of this product?

Usability.

What do you dislike most about this product?

Nothing to complain

What recommendations would you give to someone considering this product?

The marketing team has already gave this informations

Pros

  • Helps Innovate
  • Reliable
  • Caring
  • Respectful

Frederick C.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

First-rate assistance for clients

Likeliness to Recommend

10 /10

What differentiates MailerLite from other similar products?

Mailer Lite's simplicity is what drew me to it. In contrast to competing solutions, everything you need is conveniently located here. As of late, it has become an integral component of our routine business procedure with clients. In particular, it excels at making emails that answer questions or follow up on previous ones.

What is your favorite aspect of this product?

Specifically, I like how their interaction made me feel like a valued customer. Although it's a bummer that the chat is a paid service, having access to knowledgeable, helpful people who are eager to provide their assistance has made the service invaluable. I am quite appreciative of this. Everything I've seen of the tool over the past several days has been encouraging.

What do you dislike most about this product?

When I try to make a modification to what I've been making, I'm forced to wait because a loading pop-up appears. I wish it could happen immediately, but unfortunately, any sort of transformation requires time. It's not obvious to set up either the email sequences or the website pages, so I'd like a more detailed guide. To understand how to make a landing page and an email nurturing sequence, I looked at a lot of resources online.

What recommendations would you give to someone considering this product?

As an electronic newsletter delivery platform, MailerLite excels at making the process as easy as possible for both the creator and the recipient. I've tried a few different email marketing systems, and this one by far has the best combination of ease of use and feature set. When I need to send out large emails to our clientele, such as newsletters or time-sensitive marketing announcements, I often turn to MailerLite. Email creation and distribution is a simple procedure, and the data you collect will help you decide if your strategy needs adjusting.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Nora K.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2023

"I love to use this marketing tool."

Likeliness to Recommend

9 /10

What differentiates MailerLite from other similar products?

I gave MailChimp a go, but I ended up disliking it. When I tried it, the interface was quite complicated and relied heavily on icons rather than text. Even though it has been updated, I find it to be a chaotic and frustrating experience overall. I love the Mailerlite Dashboard since it provides a quick snapshot of my account status without requiring me to switch between many sites.

What is your favorite aspect of this product?

MailerLite's interface is as straightforward as it gets for an email marketing platform, and its functions are quickly introduced and ready for immediate usage. Not only is it easy to set up mailing lists, but I can also customize the appearance of my email templates to suit my needs with no effort. MailerLite's analytics tool is one of my favorite features since it gives me detailed information on the success of my campaigns and the rates at which they are being opened. Email marketing is crucial for every company, and with the simple tools provided by MailerLite, I am able to take my campaigns to the next level.

What do you dislike most about this product?

It has been my experience that the program is not as fast as I would like it to be, and that its features are not as robust.

What recommendations would you give to someone considering this product?

This software is highly recommended due to my satisfaction with its speed and user-friendliness. Make sure our campaign emails are presentable and simple to use. It works seamlessly alongside other systems like WordPress.

Pros

  • Performance Enhancing
  • Trustworthy
  • Unique Features
  • Efficient Service

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