Matomo Customer Reviews 2025 | Website Analytics

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Matomo

Composite Score

8.8 /10

CX Score

8.9 /10

40 Reviews Write a Review

Claim Software

What is Matomo?

Matomo is a downloadable, open source (GPL licensed) web analytics software program. It provides you with detailed reports on your website visitors: the search engines and keywords they used, the language they speak, your popular pages and that gives you 100% data ownership.

Company Details

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Awards & Recognition

Matomo won the following awards in the Website Analytics category

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2025 Data Quadrant Champion

Latest Award, 2025

7 Top Rated Capabilities

3 Top Rated Features

Latest Award, 2025

Service Experience
Conflict Resolution

2024

Matomo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Matomo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

100 Plan to Renew

86 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Matomo?

0% Negative

7% Neutral

93% Positive

Pros

Altruistic
Trustworthy
Acts with Integrity
Client's Interest First

Feature Ratings

Average 84

Audience Demographics

Customer Value Analysis

API Framework

Data Visualization

Social Media Analytics

Search Engine Optimization

Paid Search Integration

Device and Browser Analytics

Customer Journey Modelling

Audience Segmentation

Conversion Analysis

Vendor Capability Ratings

Average 85

Breadth of Features

Ease of Implementation

Vendor Support

Ease of IT Administration

Business Value Created

Ease of Data Integration

Quality of Features

Product Strategy and Rate of Improvement

Ease of Customization

Availability and Quality of Training

Usability and Intuitiveness

Matomo Reviews

Role: Sales Marketing
Industry: Media
Involvement: IT Development, Integration, and Administration

Validated Review

Anonymous Reviewer

Submitted May 2024

Easy to use !

Likeliness to Recommend

8 /10

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Role: Sales Marketing
Industry: Communications
Involvement: IT Leader or Manager

Validated Review

Anonymous Reviewer

Submitted May 2024

Easy to use, easy to comply GDPR

Likeliness to Recommend

8 /10

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Alyson B.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2023

Matomo's customizable dashboards

Likeliness to Recommend

10 /10

What differentiates Matomo from other similar products?

Matomo is an open Source Flexibility platform because it an open-source platform, Matomo allows for extensive customization and integration, making it adaptable to diverse business needs. Matomo provides accurate data without sampling that can ensuring precise insights even in high-traffic scenarios.

What do you dislike most about this product?

Matomo on a server can be resource-intensive that especially for high-traffic websites. This may require additional server capacity. Matomo supports a variety of integrations but some users may find that certain third-party integrations common in other analytics tools are not as readily available.

What recommendations would you give to someone considering this product?

Matomo a robust and privacy-centric web analytics platform that provides an open-source alternative to Google Analytics. With a commitment to user data ownership and privacy, Matomo has evolved over the years that incorporating additional features that set it apart in the analytics landscape.

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Matomo

What is Matomo?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

Matomo Ratings

91 Likeliness to Recommend

100 Plan to Renew

86 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Matomo?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Device and Browser Analytics Capture and summarize device and browser information.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Matomo Reviews

Easy to use !

Likeliness to Recommend

Pros

Easy to use, easy to comply GDPR

Likeliness to Recommend

Pros

Alyson B.

Matomo's customizable dashboards

Likeliness to Recommend

Pros

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Feature Ratings

Audience Demographics

Customer Value Analysis

API Framework

Data Visualization

Social Media Analytics

Search Engine Optimization

Paid Search Integration

Device and Browser Analytics

Customer Journey Modelling

Audience Segmentation

Conversion Analysis

Vendor Capability Ratings

Breadth of Features

Ease of Implementation

Vendor Support

Ease of IT Administration

Business Value Created

Ease of Data Integration

Quality of Features

Product Strategy and Rate of Improvement

Ease of Customization

Availability and Quality of Training

Usability and Intuitiveness