Matomo Customer Reviews 2025 | SoftwareReviews

Matomo

Composite Score

8.8 /10

CX Score

8.9 /10

39 Reviews Write a Review

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What is Matomo?

Matomo is a downloadable, open source (GPL licensed) web analytics software program. It provides you with detailed reports on your website visitors: the search engines and keywords they used, the language they speak, your popular pages and that gives you 100% data ownership.

Company Details

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Awards & Recognition

Matomo won the following awards in the Website Analytics category

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2025 Data Quadrant Champion

Latest Award, 2025

7 Top Rated Capabilities

3 Top Rated Features

Latest Award, 2025

Matomo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Matomo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

92 Likeliness to Recommend

1
Since last award

100 Plan to Renew

86 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Matomo?

0% Negative

7% Neutral

93% Positive

Pros

Altruistic
Trustworthy
Acts with Integrity
Client's Interest First

Feature Ratings

Average 83

Audience Demographics

API Framework

Customer Value Analysis

Data Visualization

Search Engine Optimization

Social Media Analytics

Paid Search Integration

Device and Browser Analytics

Audience Segmentation

Customer Journey Modelling

Conversion Analysis

Vendor Capability Ratings

Average 85

Breadth of Features

Ease of Implementation

Ease of IT Administration

Vendor Support

Business Value Created

Ease of Data Integration

Product Strategy and Rate of Improvement

Quality of Features

Ease of Customization

Availability and Quality of Training

Usability and Intuitiveness

Matomo Reviews

Manoj T.

Role: Operations
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jul 2023

Excellent Product

Likeliness to Recommend

8 /10

What differentiates Matomo from other similar products?

Matomo offers similar functionality to popular commercial analytics tools like Google Analytics but with an emphasis on data privacy and security.

What is your favorite aspect of this product?

Website Tracking: Matomo provides JavaScript tracking code that can be added to websites to collect data on visitor activity, including page views, referrers, search keywords, and more.

What do you dislike most about this product?

Nothing to dislike but it is less popular than Google' tool

What recommendations would you give to someone considering this product?

I would like to highly recommend people and business owner to use it.

Pros

Efficient Service
Effective Service
Caring
Helps Innovate

Vicente C.

Role: Sales Marketing
Industry: Consulting
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2025

ExactMetrics is the ideal companion for web analyt

Likeliness to Recommend

10 /10

What differentiates Matomo from other similar products?

What stands out most in Matomo is its concern for protecting user privacy. With so many of my personal details being important and exposed, I am very reassured to have a tool that focuses on my privacy. As a result, I can keep an eye on people without risking their personal details which is needed for developing trust among my audience.

What is your favorite aspect of this product?

One thing I particularly enjoy about Matomo is how much information the reports provide. I can also analyze how users behave, understand where they come from and see the achievement of my established targets. Another great feature is that I can self-host on this service, so my data is always under my own control.

What do you dislike most about this product?

But, things are not always as smooth as we wish. The loading of some reports should be improved, mainly when dealing with huge amounts of data. Even though it isn’t something I mind much, I sometimes get irritated when information is slow to surface.

What recommendations would you give to someone considering this product?

To wrap up, I believe Matomo is a great choice for any website. Since it is easy-to-use, values privacy and offers detailed reports, the tool helps anyone who wishes to comprehend how their site visitors behave. If you want to try something other than mainstream analytics programs, Matomo should be on your list.

Pros

Helps Innovate
Continually Improving Product
Reliable
Efficient Service

Aarohi S.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2025

Matomo Analytics: A Comprehensive Overview

Likeliness to Recommend

9 /10

What differentiates Matomo from other similar products?

Unlike Google Analytics, Matomo ensures that all collected data remains solely under your control, eliminating third-party access or usage.

What is your favorite aspect of this product?

Matomo offers comprehensive analytics tools, including heatmaps, session recordings, and A/B testing, providing deep insights into user behavior.

What do you dislike most about this product?

Setting up and maintaining a self-hosted Matomo instance requires technical expertise, which might be challenging for non-technical users.

What recommendations would you give to someone considering this product?

Matomo is an excellent choice for organizations that prioritize data privacy, ownership, and require detailed analytics without data sampling. It's particularly suitable for businesses operating in regions with strict data protection regulations.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Trustworthy

Cons

Less Effective Service

Matomo

What is Matomo?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

Matomo Ratings

92 Likeliness to Recommend

1 Since last award

100 Plan to Renew

86 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Matomo?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Device and Browser Analytics Capture and summarize device and browser information.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Matomo Reviews

Manoj T.

Excellent Product

Likeliness to Recommend

Pros

Vicente C.

ExactMetrics is the ideal companion for web analyt

Likeliness to Recommend

Pros

Aarohi S.

Matomo Analytics: A Comprehensive Overview

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Audience Demographics

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Paid Search Integration

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Audience Segmentation

Customer Journey Modelling

Conversion Analysis

Vendor Capability Ratings

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Ease of IT Administration

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Ease of Data Integration

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