Mediaocean LLC

Mediaocean

Composite Score

8.0 /10

CX Score

8.1 /10

20 Reviews Write a Review

Claim Software

What is Mediaocean?

Mediaocean is the mission-critical platform for omnichannel advertising. Processing $150 billion in annual media spend, Mediaocean provides foundational software to connect brands, agencies, media, technology, and data. With AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean enables end-to-end management of campaigns from planning, buying, and selling to analysis, invoices, and payments.

Company Details

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Awards & Recognition

Mediaocean won the following awards in the Ad Tech category

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3 Top Rated Capabilities

13 Top Rated Features

Latest Award, 2024

2 Top Rated Capabilities

9 Top Rated Features

2023

Mediaocean Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mediaocean.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

93 Plan to Renew

1
Since last award

78 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+84 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mediaocean?

0% Negative

6% Neutral

94% Positive

Pros

Generous Negotitation
Respectful
Client's Interest First
Transparent

Feature Ratings

Average 82

Advertisement Placement

Data Management Platform Capabilities

Advertisement Reporting

Financial Accounting

Traditional Media Placement

Ad Serving

MarTech Ecosystem integration

Media Planning

Demand-Side Capabilities

Supply-Side Capabilities

Audience Identification

Vendor Capability Ratings

Average 80

Vendor Support

Breadth of Features

Ease of Implementation

Business Value Created

Ease of Data Integration

Quality of Features

Ease of Customization

Ease of IT Administration

Availability and Quality of Training

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Mediaocean Reviews

Balaji M.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Mar 2024

Robust Yet Improvable Advertising Solution!

Likeliness to Recommend

9 /10

What differentiates Mediaocean from other similar products?

Mediaocean is all-in-one platform that covers the advertising workflow, including planning, buying and analysis.

What is your favorite aspect of this product?

My favorite aspect in this platform is seamlessly handles both traditional and digital media channels, providing a unified approach to advertising campaigns.

What do you dislike most about this product?

The sheer number of features and options can make it difficult to get started and optimize campaigns effectively.

What recommendations would you give to someone considering this product?

Mediaocean integrates with a wide range of other marketing platforms. This can be a major advantage if someone use other marketing automation or CRM tools.

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Enables Productivity

Role: Information Technology
Industry: Media
Involvement: IT Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Aug 2023

Great media buying, with enhancements coming

Likeliness to Recommend

9 /10

Pros

Trustworthy
Caring
Respectful
Client Friendly Policies

Gabriella K.

Role: Sales Marketing
Industry: Food and Beverage
Involvement: Vendor Management and Renewal

Validated Review

Verified Reviewer

Submitted Aug 2023

Great user experience

Likeliness to Recommend

9 /10

What differentiates Mediaocean from other similar products?

Easy to navigate

What is your favorite aspect of this product?

Feels intuitive, unlike some other platforms

What do you dislike most about this product?

Sometimes glitchy and displays inaccurate data. a=Also can be laggy

What recommendations would you give to someone considering this product?

Do it! it is a user friendly experience

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Mediaocean

What is Mediaocean?

Company Details

Need Assistance?

Awards & Recognition

Mediaocean Ratings

89 Likeliness to Recommend

93 Plan to Renew

1 Since last award

78 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+84 Net Emotional Footprint

How much do users love Mediaocean?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Advertisement Placement The solution provides the ability to place advertisements via either a proprietary ad network, or via integration with popular advertisement networks.

Data Management Platform Capabilities The ability to ingest attributes on unknown or known prospects/customers and manage this data at scale to derive insights for campaign activation.

Advertisement Reporting The solution provides the ability to report on ad placements and uptake (conversions).

Financial Accounting The solution provides a complete financial accounting system including billing, invoice creation, reconciliation, and direct payment across various channels.

Traditional Media Placement The solution integrates with traditional media networks to place advertistements on TV, Radio, Print and Out-of-Home.

Ad Serving The solution provides third-party ad serving for display, audio, and video advertisements across various channels.

MarTech Ecosystem integration The solution integrates with other MarTech systems (marketing automation tools, digital experience platforms, CRM etc.)

Media Planning The solution provides bespoke tools to create and manage media plans, budgets, allocations, and authorizations across various channels.

Demand-Side Capabilities The solution provides the ability to curate a centralized inventory of ad buys across multiple advertising networks and services.

Supply-Side Capabilities The solution provides publishers the capability to manage advertisement placements on their networks.

Audience Identification The solution provides the ability to identify and target audiences from either proprietary or client-owned data.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Mediaocean Reviews

Balaji M.

Robust Yet Improvable Advertising Solution!

Likeliness to Recommend

Pros

Great media buying, with enhancements coming

Likeliness to Recommend

Pros

Gabriella K.

Great user experience

Likeliness to Recommend

Pros

Most Popular Mediaocean Comparisons

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Zeta Marketing Platform

1
Since last award

1
Since last award

Feature Ratings

Advertisement Placement

Data Management Platform Capabilities

Advertisement Reporting

Financial Accounting

Traditional Media Placement

Ad Serving

MarTech Ecosystem integration

Media Planning

Demand-Side Capabilities

Supply-Side Capabilities

Audience Identification

Vendor Capability Ratings

Vendor Support

Breadth of Features

Ease of Implementation

Business Value Created

Ease of Data Integration

Quality of Features

Ease of Customization

Ease of IT Administration

Availability and Quality of Training

Product Strategy and Rate of Improvement

Usability and Intuitiveness