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Meta Ads Manager Logo Award Winner Product Badge
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Meta Ads Manager

Composite Score
8.3 /10
CX Score
8.6 /10
Category
Meta Ads Manager
8.3 /10

What is Meta Ads Manager?

Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. It’s an all-in-one tool for creating ads, managing when and where they’ll run, and tracking how well your campaigns are performing towards your marketing goals. With the Ads Manager app for iOS and Android, you can keep an eye on your campaign while you’re on the go.

Company Details


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Awards & Recognition

Meta Ads Manager won the following awards in the Ad Tech category

Meta Ads Manager Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Meta Ads Manager.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

3
Since last award

98 Plan to Renew

2
Since last award

80 Satisfaction of Cost Relative to Value

3
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+83 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Meta Ads Manager?

4% Negative
7% Neutral
89% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Security Protects
  • Helps Innovate

Feature Ratings

Average 80

Audience Segmentation

83

Role-Based Access Controls

82

Advertisement Content Curation

81

Audience Identification

81

Advertisement Placement

80

Advertisement Reporting

78

Demand-Side Capabilities

77

MarTech Ecosystem integration

76

Supply-Side Capabilities

76

Data Management Platform Capabilities

74

Vendor Capability Ratings

Average 76

Quality of Features

82

Business Value Created

82

Breadth of Features

80

Ease of Implementation

78

Usability and Intuitiveness

77

Product Strategy and Rate of Improvement

77

Ease of Customization

75

Ease of Data Integration

75

Availability and Quality of Training

73

Ease of IT Administration

73

Vendor Support

64

Meta Ads Manager Reviews

Shivam J.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Getting leads in this platform is very easy.

Likeliness to Recommend

9 /10

What differentiates Meta Ads Manager from other similar products?

It has probably the largest audience network. Therefore, It has immense potential for the business growth. However, Detailed targeting is the best feature which differentiates from other platforms because it has too many options and has clear identification of audience.

What is your favorite aspect of this product?

Detailed targeting is the best feature I like because it gives me good options.

What do you dislike most about this product?

The responsiveness of the support team is very frustrating, Sometimes, you have problem in implementation of ads and you can't call the support team. This is what i dislike the most.

What recommendations would you give to someone considering this product?

I would suggest to start advertising in this platform as you will have great potential to grow through meta ads and for e-commerce it is best.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Babatunde A.

  • Role: Sales Marketing
  • Industry: Apparel
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Dec 2023

Best Ads creation, optimization and implementation

Likeliness to Recommend

9 /10

What differentiates Meta Ads Manager from other similar products?

This is the best Ads platform I have ever use

What is your favorite aspect of this product?

The A/B Ads testing and Automation

What do you dislike most about this product?

Advance technical Know how

What recommendations would you give to someone considering this product?

Meta Ads is the best platform to run advert for your Instagram, Facebook and WhatsApp

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

ADAM A.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2023

Superior precision audience targeting & automation

Likeliness to Recommend

10 /10

What differentiates Meta Ads Manager from other similar products?

The end to end ease of use from audience setup to campaign delivery & optimisation. It is the most complete ads manager in social.

What is your favorite aspect of this product?

The automation & optimisation of large bulk ad sets. The dynamic creative features also allows seamless creative optimisation. Meta also offer in-depth measurement & data which you can pull into your own dashboarding solutions via APIs.

What do you dislike most about this product?

Training is largely automated, better client services for businesses of all sizes.

What recommendations would you give to someone considering this product?

Ensure you have change management in place to train users and maximise all the different features.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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