


What is Meta Ads Manager?
Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. It’s an all-in-one tool for creating ads, managing when and where they’ll run, and tracking how well your campaigns are performing towards your marketing goals. With the Ads Manager app for iOS and Android, you can keep an eye on your campaign while you’re on the go.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
3
Since last award
98 Plan to Renew
2
Since last award
80 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+83 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Meta Ads Manager?
Pros
- Reliable
- Performance Enhancing
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Role-Based Access Controls
Advertisement Content Curation
Audience Identification
Advertisement Placement
Advertisement Reporting
Demand-Side Capabilities
MarTech Ecosystem integration
Supply-Side Capabilities
Data Management Platform Capabilities
Vendor Capability Ratings
Quality of Features
Business Value Created
Breadth of Features
Ease of Implementation
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of Customization
Ease of Data Integration
Availability and Quality of Training
Ease of IT Administration
Vendor Support
Meta Ads Manager Reviews

Shivam J.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: End User of Application
Submitted Dec 2023
Getting leads in this platform is very easy.
Likeliness to Recommend
What differentiates Meta Ads Manager from other similar products?
It has probably the largest audience network. Therefore, It has immense potential for the business growth. However, Detailed targeting is the best feature which differentiates from other platforms because it has too many options and has clear identification of audience.
What is your favorite aspect of this product?
Detailed targeting is the best feature I like because it gives me good options.
What do you dislike most about this product?
The responsiveness of the support team is very frustrating, Sometimes, you have problem in implementation of ads and you can't call the support team. This is what i dislike the most.
What recommendations would you give to someone considering this product?
I would suggest to start advertising in this platform as you will have great potential to grow through meta ads and for e-commerce it is best.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.

Babatunde A.
- Role: Sales Marketing
- Industry: Apparel
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2023
Best Ads creation, optimization and implementation
Likeliness to Recommend
What differentiates Meta Ads Manager from other similar products?
This is the best Ads platform I have ever use
What is your favorite aspect of this product?
The A/B Ads testing and Automation
What do you dislike most about this product?
Advance technical Know how
What recommendations would you give to someone considering this product?
Meta Ads is the best platform to run advert for your Instagram, Facebook and WhatsApp
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.
ADAM A.
- Role: Sales Marketing
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Nov 2023
Superior precision audience targeting & automation
Likeliness to Recommend
What differentiates Meta Ads Manager from other similar products?
The end to end ease of use from audience setup to campaign delivery & optimisation. It is the most complete ads manager in social.
What is your favorite aspect of this product?
The automation & optimisation of large bulk ad sets. The dynamic creative features also allows seamless creative optimisation. Meta also offer in-depth measurement & data which you can pull into your own dashboarding solutions via APIs.
What do you dislike most about this product?
Training is largely automated, better client services for businesses of all sizes.
What recommendations would you give to someone considering this product?
Ensure you have change management in place to train users and maximise all the different features.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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