


What is Meta Ads Manager?
Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. It’s an all-in-one tool for creating ads, managing when and where they’ll run, and tracking how well your campaigns are performing towards your marketing goals. With the Ads Manager app for iOS and Android, you can keep an eye on your campaign while you’re on the go.
Company Details
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
3
Since last award
98 Plan to Renew
2
Since last award
80 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+83 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Meta Ads Manager?
Pros
- Reliable
- Performance Enhancing
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Role-Based Access Controls
Advertisement Content Curation
Audience Identification
Advertisement Placement
Advertisement Reporting
Demand-Side Capabilities
MarTech Ecosystem integration
Supply-Side Capabilities
Data Management Platform Capabilities
Vendor Capability Ratings
Quality of Features
Business Value Created
Breadth of Features
Ease of Implementation
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of Customization
Ease of Data Integration
Availability and Quality of Training
Ease of IT Administration
Vendor Support
Meta Ads Manager Reviews

Narendra Singh S.
- Role: Student Academic
- Industry: Media
- Involvement: End User of Application
Submitted Mar 2024
Best tool for scaling business success is meta ads
Likeliness to Recommend
What differentiates Meta Ads Manager from other similar products?
In meta ads, we can create different ad sets based on the classification of the target audience. We can also target a lookalike audience of our target audience in the metaads manager. Here is a better campaign structure based on the marketing funnel. We now have better ad placement in Meta Ads Manager.
What is your favorite aspect of this product?
There are several aspects of the Meta ads manager that I enjoy: 1.) All in one place: management of ads across meta platforms, be it Instagram, Facebook, an audience network, or Messenger. 2.) Campaign creation: Campaign Creation: We can create brand new ads, set campaign parameters (such as objectives), manage creative elements (like ad copy and visuals), and review how your ads appear on different devices. Audience Targeting: Define your audience precisely for smarter ad targeting. Whether we want a broad reach or a specific niche, Ads Manager allows you to adjust your target audience.
What do you dislike most about this product?
User interface It is a little complex and requires prior learning to use and implement. We need to keep ourselves updated on frequent algorithmic changes to meta ads. It would be great if the ad reporting feature were more intuitive.
What recommendations would you give to someone considering this product?
Here’s a concise recommendation: Explore delivery recommendations, expand your audience, and consider duplicating campaigns with recommended adjustments. Dive into the features, experiment, and optimize your campaigns for success. Learn more on the official Meta for Business website.
Pros
- Helps Innovate
- Performance Enhancing
- Inspires Innovation
- Saves Time
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Sai P.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Dec 2023
This is the simplest and most reliable ad platform
Likeliness to Recommend
What differentiates Meta Ads Manager from other similar products?
I have been using Meta for Business for the past three years and have explored all its features. Here are some of the best things about the platform: 1. It's easy to create, duplicate, and edit campaigns, and make bulk changes. 2. You can limit how often an ad appears and check its frequency to decide whether to make a creative change or refresh it. 3. You can choose attribution windows. 4. You can create audiences from the platform or upload custom audience buckets without hassle. 5. You can target an audience in acquisition campaigns, which is not possible with Google Ads.
What is your favorite aspect of this product?
I have had an amazing experience with Meta for Business. With just one account, we can create acquisition and re-engagement campaigns. It's easy to optimize the campaigns after analyzing the data from the custom dashboard. Customizing columns in the reports and dashboard is quick and easy.
What do you dislike most about this product?
In the past, we faced payment issues with our credit card and account limits, which caused errors and led to the suspension of our active campaigns. However, we have not encountered any such problems lately, and we are satisfied with the platform's overall functionality.
What recommendations would you give to someone considering this product?
If you're a business owner, Meta Ads Manager could be a valuable tool for you. However, it's important to use it strategically and have realistic expectations. Consider the benefits and drawbacks carefully, learn how the platform works, and keep improving your campaigns for success.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Adam M.
- Role: Operations
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Jun 2023
Powerful End-To-End Social Media Management tool.
Likeliness to Recommend
What differentiates Meta Ads Manager from other similar products?
This was a major game-changer when I converted to it from another paid service because it has helped me to optimize the material and ensure that I am posting the most interesting, pertinent, and high-quality stuff for my clients’ followers. My clients’ traffic has increased and climbed by a whopping 100% more performance than with the prior solution, and I have witnessed engagement rise like never before. I appreciate how quickly new features are being added to Meta for business tools, and I’m looking forward to what the future holds for it.
What is your favorite aspect of this product?
The most effective tool and one that is most helpful to me as a social media management company, in addition to the advantages of Meta for Business and what I do enjoy about their business solutions, is the potent Creator Studio. The Facebook Creator Studio completely changed the way I handle the Facebook and Instagram pages of my clients. It allows my staff complete control over the information I share, and the insights it offers are quite useful.
What do you dislike most about this product?
Even though I like how quickly this platform is developing, my staff and clients don’t enjoy how Meta interacts with them anytime a service, product, or capacity is updated.
What recommendations would you give to someone considering this product?
I like how Meta for Business makes it simpler for companies, in particular SMM agencies like us, to manage over 40 accounts at once, produce content, schedule, and publish, and have complete authority over everything while keeping it simple with a user-friendly, easy-to-use UI and UX, as usually, they are. Meta for Business not only has an extensive list of options to make it easier for organizations to make ads and to motivate them to run more ads on their platform.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Unique Features
Cons
- Charges for Enhancements
Please tell us why you think this review should be flagged.
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