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Meta Ads Manager Logo Award Winner Product Badge
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Meta Ads Manager

Composite Score
8.3 /10
CX Score
8.6 /10
Category
Meta Ads Manager
8.3 /10

What is Meta Ads Manager?

Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. It’s an all-in-one tool for creating ads, managing when and where they’ll run, and tracking how well your campaigns are performing towards your marketing goals. With the Ads Manager app for iOS and Android, you can keep an eye on your campaign while you’re on the go.

Company Details


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Awards & Recognition

Meta Ads Manager won the following awards in the Ad Tech category

Meta Ads Manager Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Meta Ads Manager.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

3
Since last award

98 Plan to Renew

2
Since last award

80 Satisfaction of Cost Relative to Value

3
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+83 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Meta Ads Manager?

4% Negative
7% Neutral
89% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Security Protects
  • Helps Innovate

Feature Ratings

Average 80

Audience Segmentation

83

Role-Based Access Controls

82

Advertisement Content Curation

81

Audience Identification

81

Advertisement Placement

80

Advertisement Reporting

78

Demand-Side Capabilities

77

MarTech Ecosystem integration

76

Supply-Side Capabilities

76

Data Management Platform Capabilities

74

Vendor Capability Ratings

Average 76

Quality of Features

82

Business Value Created

82

Breadth of Features

80

Ease of Implementation

78

Usability and Intuitiveness

77

Product Strategy and Rate of Improvement

77

Ease of Customization

75

Ease of Data Integration

75

Availability and Quality of Training

73

Ease of IT Administration

73

Vendor Support

64

Meta Ads Manager Reviews

Narendra Singh S.

  • Role: Student Academic
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Best tool for scaling business success is meta ads

Likeliness to Recommend

9 /10

What differentiates Meta Ads Manager from other similar products?

In meta ads, we can create different ad sets based on the classification of the target audience.  We can also target a lookalike audience of our target audience in the metaads manager. Here is a better campaign structure based on the marketing funnel.  We now have better ad placement in Meta Ads Manager.    

What is your favorite aspect of this product?

There are several aspects of the Meta ads manager that I enjoy: 1.) All in one place: management of ads across meta platforms, be it Instagram, Facebook, an audience network, or Messenger.  2.) Campaign creation: Campaign Creation: We can create brand new ads, set campaign parameters (such as objectives), manage creative elements (like ad copy and visuals), and review how your ads appear on different devices.  Audience Targeting: Define your audience precisely for smarter ad targeting. Whether we want a broad reach or a specific niche, Ads Manager allows you to adjust your target audience.

What do you dislike most about this product?

User interface It is a little complex and requires prior learning to use and implement.  We need to keep ourselves updated on frequent algorithmic changes to meta ads. It would be great if the ad reporting feature were more intuitive.   

What recommendations would you give to someone considering this product?

Here’s a concise recommendation: Explore delivery recommendations, expand your audience, and consider duplicating campaigns with recommended adjustments. Dive into the features, experiment, and optimize your campaigns for success. Learn more on the official Meta for Business website.      

Pros

  • Helps Innovate
  • Performance Enhancing
  • Inspires Innovation
  • Saves Time

Sai P.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

This is the simplest and most reliable ad platform

Likeliness to Recommend

10 /10

What differentiates Meta Ads Manager from other similar products?

I have been using Meta for Business for the past three years and have explored all its features. Here are some of the best things about the platform: 1. It's easy to create, duplicate, and edit campaigns, and make bulk changes. 2. You can limit how often an ad appears and check its frequency to decide whether to make a creative change or refresh it. 3. You can choose attribution windows. 4. You can create audiences from the platform or upload custom audience buckets without hassle. 5. You can target an audience in acquisition campaigns, which is not possible with Google Ads.

What is your favorite aspect of this product?

I have had an amazing experience with Meta for Business. With just one account, we can create acquisition and re-engagement campaigns. It's easy to optimize the campaigns after analyzing the data from the custom dashboard. Customizing columns in the reports and dashboard is quick and easy.

What do you dislike most about this product?

In the past, we faced payment issues with our credit card and account limits, which caused errors and led to the suspension of our active campaigns. However, we have not encountered any such problems lately, and we are satisfied with the platform's overall functionality.

What recommendations would you give to someone considering this product?

If you're a business owner, Meta Ads Manager could be a valuable tool for you. However, it's important to use it strategically and have realistic expectations. Consider the benefits and drawbacks carefully, learn how the platform works, and keep improving your campaigns for success.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Adam M.

  • Role: Operations
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2023

Powerful End-To-End Social Media Management tool.

Likeliness to Recommend

8 /10

What differentiates Meta Ads Manager from other similar products?

This was a major game-changer when I converted to it from another paid service because it has helped me to optimize the material and ensure that I am posting the most interesting, pertinent, and high-quality stuff for my clients’ followers. My clients’ traffic has increased and climbed by a whopping 100% more performance than with the prior solution, and I have witnessed engagement rise like never before. I appreciate how quickly new features are being added to Meta for business tools, and I’m looking forward to what the future holds for it.

What is your favorite aspect of this product?

The most effective tool and one that is most helpful to me as a social media management company, in addition to the advantages of Meta for Business and what I do enjoy about their business solutions, is the potent Creator Studio. The Facebook Creator Studio completely changed the way I handle the Facebook and Instagram pages of my clients. It allows my staff complete control over the information I share, and the insights it offers are quite useful.

What do you dislike most about this product?

Even though I like how quickly this platform is developing, my staff and clients don’t enjoy how Meta interacts with them anytime a service, product, or capacity is updated.

What recommendations would you give to someone considering this product?

I like how Meta for Business makes it simpler for companies, in particular SMM agencies like us, to manage over 40 accounts at once, produce content, schedule, and publish, and have complete authority over everything while keeping it simple with a user-friendly, easy-to-use UI and UX, as usually, they are. Meta for Business not only has an extensive list of options to make it easier for organizations to make ads and to motivate them to run more ads on their platform.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Unique Features

Cons

  • Charges for Enhancements

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