Meta Ads Manager Logo Award Winner Product Badge
Meta Ads Manager Logo Award Winner Product Badge
Meta

Meta Ads Manager

Composite Score
8.5 /10
CX Score
8.7 /10
Category
Meta Ads Manager
8.5 /10

What is Meta Ads Manager?

Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. It’s an all-in-one tool for creating ads, managing when and where they’ll run, and tracking how well your campaigns are performing towards your marketing goals. With the Ads Manager app for iOS and Android, you can keep an eye on your campaign while you’re on the go.

Company Details


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Awards & Recognition

Meta Ads Manager won the following awards in the Ad Tech category

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Meta Ads Manager Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Meta Ads Manager.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

97 Plan to Renew

1
Since last award

81 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Meta Ads Manager?

3% Negative
6% Neutral
91% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Helps Innovate
  • Enables Productivity

Feature Ratings

Average 82

Audience Segmentation

84

Role-Based Access Controls

83

Audience Identification

83

Advertisement Content Curation

83

Advertisement Placement

82

Advertisement Reporting

81

MarTech Ecosystem integration

79

Supply-Side Capabilities

79

Demand-Side Capabilities

79

Data Management Platform Capabilities

76

Vendor Capability Ratings

Average 78

Business Value Created

82

Quality of Features

82

Breadth of Features

81

Ease of Implementation

80

Usability and Intuitiveness

80

Product Strategy and Rate of Improvement

80

Ease of Data Integration

78

Ease of Customization

78

Ease of IT Administration

77

Availability and Quality of Training

75

Vendor Support

67

Meta Ads Manager Reviews

Adam M.

  • Role: Operations
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2023

Powerful End-To-End Social Media Management tool.

Likeliness to Recommend

8 /10

What differentiates Meta Ads Manager from other similar products?

This was a major game-changer when I converted to it from another paid service because it has helped me to optimize the material and ensure that I am posting the most interesting, pertinent, and high-quality stuff for my clients’ followers. My clients’ traffic has increased and climbed by a whopping 100% more performance than with the prior solution, and I have witnessed engagement rise like never before. I appreciate how quickly new features are being added to Meta for business tools, and I’m looking forward to what the future holds for it.

What is your favorite aspect of this product?

The most effective tool and one that is most helpful to me as a social media management company, in addition to the advantages of Meta for Business and what I do enjoy about their business solutions, is the potent Creator Studio. The Facebook Creator Studio completely changed the way I handle the Facebook and Instagram pages of my clients. It allows my staff complete control over the information I share, and the insights it offers are quite useful.

What do you dislike most about this product?

Even though I like how quickly this platform is developing, my staff and clients don’t enjoy how Meta interacts with them anytime a service, product, or capacity is updated.

What recommendations would you give to someone considering this product?

I like how Meta for Business makes it simpler for companies, in particular SMM agencies like us, to manage over 40 accounts at once, produce content, schedule, and publish, and have complete authority over everything while keeping it simple with a user-friendly, easy-to-use UI and UX, as usually, they are. Meta for Business not only has an extensive list of options to make it easier for organizations to make ads and to motivate them to run more ads on their platform.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Unique Features

Cons

  • Charges for Enhancements

Arturo Z.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

A tool with greater precision in campaigns

Likeliness to Recommend

9 /10

What differentiates Meta Ads Manager from other similar products?

It is an accessible tool, which compared to others is easier to adapt and manage, which makes it much more public and flexible, something that the public of independent workers likes a lot, but for professionals in companies it is also quite functional. from the point of view of the advantages that are available

What is your favorite aspect of this product?

What I like is its ability to measure the scope of advertising, it is a tool that allows you to program when the publications will come out and to know if it was really a satisfactory campaign, taking into account that it is part of the inclusions of a large social network, which strategically It would bring many more business benefits than others, being one of the most implemented in organizations.

What do you dislike most about this product?

I do not consider that this tool has faults, in the way in which it executes the campaigns and how it serves both the clients and the professional

What recommendations would you give to someone considering this product?

Allows ads and advertisements to reach even more specific audiences with greater precision and reach

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Sandra A.

  • Role: Information Technology
  • Industry: Finance
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2023

Facebook ad manager is a useful and helpful tool.

Likeliness to Recommend

8 /10

What differentiates Meta Ads Manager from other similar products?

It is the starting point for managing your presence on Facebook, Instagram, and WhatsApp and is created and administered by Meta. A single location where you can track the development and popularity of your business. You can handle advertising with targeted and optimised campaigns in addition to many free services.

What is your favorite aspect of this product?

Facebook is the most helpful social media platform because it allows users to share their ads with others and make money through the app. It provides an excellent platform for connecting with customers and starting new businesses. It offers filters to help us focus our search results and highlight the most useful videos and articles. Utilizing Facebook, we can broadcast our business expertise live and to a sizable crowd. By utilising only the internet, it is possible to share our posts for a fair price.

What do you dislike most about this product?

Interface and operation modifications are frequent. It develops alongside the instruments it supports. I’ve had to study and understand how it functions several times over the years. Additionally, features (sometimes even helpful ones) are dropped to encourage users to invest more money in sponsored advertisements. Although reasonable, it’s not very pleasant.

What recommendations would you give to someone considering this product?

Facebook is very precise when it comes to targeting particular groups and optimising as you expand for businesses. The large audience is also a useful addition, and some of the tools can help tech startups scale quickly.

Pros

  • Efficient Service
  • Effective Service
  • Saves Time
  • Respectful

Cons

  • Vendor Friendly Policies

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