
What is Meta Ads Manager?
Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. It’s an all-in-one tool for creating ads, managing when and where they’ll run, and tracking how well your campaigns are performing towards your marketing goals. With the Ads Manager app for iOS and Android, you can keep an eye on your campaign while you’re on the go.
Company Details
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
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Since last award
97 Plan to Renew
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Since last award
82 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Meta Ads Manager?
Pros
- Reliable
- Performance Enhancing
- Helps Innovate
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Audience Identification
Role-Based Access Controls
Advertisement Placement
Advertisement Content Curation
Supply-Side Capabilities
Advertisement Reporting
Demand-Side Capabilities
MarTech Ecosystem integration
Data Management Platform Capabilities
Vendor Capability Ratings
Business Value Created
Quality of Features
Ease of Implementation
Breadth of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Data Integration
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Vendor Support
Meta Ads Manager Reviews

Arturo Z.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2023
A tool with greater precision in campaigns
Likeliness to Recommend
What differentiates Meta Ads Manager from other similar products?
It is an accessible tool, which compared to others is easier to adapt and manage, which makes it much more public and flexible, something that the public of independent workers likes a lot, but for professionals in companies it is also quite functional. from the point of view of the advantages that are available
What is your favorite aspect of this product?
What I like is its ability to measure the scope of advertising, it is a tool that allows you to program when the publications will come out and to know if it was really a satisfactory campaign, taking into account that it is part of the inclusions of a large social network, which strategically It would bring many more business benefits than others, being one of the most implemented in organizations.
What do you dislike most about this product?
I do not consider that this tool has faults, in the way in which it executes the campaigns and how it serves both the clients and the professional
What recommendations would you give to someone considering this product?
Allows ads and advertisements to reach even more specific audiences with greater precision and reach
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.

Sandra A.
- Role: Information Technology
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Apr 2023
Facebook ad manager is a useful and helpful tool.
Likeliness to Recommend
What differentiates Meta Ads Manager from other similar products?
It is the starting point for managing your presence on Facebook, Instagram, and WhatsApp and is created and administered by Meta. A single location where you can track the development and popularity of your business. You can handle advertising with targeted and optimised campaigns in addition to many free services.
What is your favorite aspect of this product?
Facebook is the most helpful social media platform because it allows users to share their ads with others and make money through the app. It provides an excellent platform for connecting with customers and starting new businesses. It offers filters to help us focus our search results and highlight the most useful videos and articles. Utilizing Facebook, we can broadcast our business expertise live and to a sizable crowd. By utilising only the internet, it is possible to share our posts for a fair price.
What do you dislike most about this product?
Interface and operation modifications are frequent. It develops alongside the instruments it supports. I’ve had to study and understand how it functions several times over the years. Additionally, features (sometimes even helpful ones) are dropped to encourage users to invest more money in sponsored advertisements. Although reasonable, it’s not very pleasant.
What recommendations would you give to someone considering this product?
Facebook is very precise when it comes to targeting particular groups and optimising as you expand for businesses. The large audience is also a useful addition, and some of the tools can help tech startups scale quickly.
Pros
- Efficient Service
- Effective Service
- Saves Time
- Respectful
Cons
- Vendor Friendly Policies
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Maria J.
- Role: Operations
- Industry: Entertainment
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2023
Facebook ad manager is an efficient marketing tool
Likeliness to Recommend
What differentiates Meta Ads Manager from other similar products?
I have two-way contact with businesses and customers thanks to Facebook. The messaging tool enables you to have direct conversations with your clients. Reviews and comments are a great method to get feedback from customers and find areas that need work. The fact that Facebook has access to millions if not billions, of people worldwide is one of its best features for businesses. It offers us several filters to help us focus our search results and maximize the effectiveness of our company promotion.
What is your favorite aspect of this product?
The best item currently available is Facebook for Business, which allows users to run online advertisements and benefit their businesses. To ensure that the advertisements are quickly accepted, there are a few rules to abide by when posting. It’s a fantastic venue for new businesses. It facilitates communication with your clients. The best feature of this tool is how easy it is to use; anyone can launch a campaign for their company in a matter of minutes.
What do you dislike most about this product?
The drawback of using Facebook for marketing or business is that you almost definitely need to make a financial investment in paid advertising. This will require different funding.
What recommendations would you give to someone considering this product?
I adore how easily their campaign development process flows. They have the least complicated user interface, and customer assistance is offered around the clock. You can take advantage of their sizable audience by using either manual or automated placements. We can view projected reach and results per day based on our campaign targeting, which is helpful for monthly business planning. We can quickly replicate current campaigns, make the necessary adjustments, and run AB tests.
Pros
- Performance Enhancing
- Trustworthy
- Unique Features
- Effective Service
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