Meta Ads Manager Logo Award Winner Product Badge
Meta Ads Manager Logo Award Winner Product Badge
Meta

Meta Ads Manager

Composite Score
8.6 /10
CX Score
8.8 /10
Category
Meta Ads Manager
8.6 /10

What is Meta Ads Manager?

Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. It’s an all-in-one tool for creating ads, managing when and where they’ll run, and tracking how well your campaigns are performing towards your marketing goals. With the Ads Manager app for iOS and Android, you can keep an eye on your campaign while you’re on the go.

Company Details


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Awards & Recognition

Meta Ads Manager won the following awards in the Ad Tech category

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Meta Ads Manager Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Meta Ads Manager.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

97 Plan to Renew

1
Since last award

82 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Meta Ads Manager?

3% Negative
6% Neutral
91% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Helps Innovate
  • Respectful

Feature Ratings

Average 82

Audience Segmentation

85

Audience Identification

84

Role-Based Access Controls

84

Advertisement Placement

83

Advertisement Content Curation

82

Supply-Side Capabilities

81

Advertisement Reporting

81

Demand-Side Capabilities

81

MarTech Ecosystem integration

80

Data Management Platform Capabilities

78

Vendor Capability Ratings

Average 79

Business Value Created

84

Quality of Features

84

Ease of Implementation

82

Breadth of Features

82

Product Strategy and Rate of Improvement

80

Usability and Intuitiveness

80

Ease of Data Integration

80

Ease of IT Administration

80

Ease of Customization

79

Availability and Quality of Training

77

Vendor Support

70

Meta Ads Manager Reviews

Arturo Z.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

A tool with greater precision in campaigns

Likeliness to Recommend

9 /10

What differentiates Meta Ads Manager from other similar products?

It is an accessible tool, which compared to others is easier to adapt and manage, which makes it much more public and flexible, something that the public of independent workers likes a lot, but for professionals in companies it is also quite functional. from the point of view of the advantages that are available

What is your favorite aspect of this product?

What I like is its ability to measure the scope of advertising, it is a tool that allows you to program when the publications will come out and to know if it was really a satisfactory campaign, taking into account that it is part of the inclusions of a large social network, which strategically It would bring many more business benefits than others, being one of the most implemented in organizations.

What do you dislike most about this product?

I do not consider that this tool has faults, in the way in which it executes the campaigns and how it serves both the clients and the professional

What recommendations would you give to someone considering this product?

Allows ads and advertisements to reach even more specific audiences with greater precision and reach

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Sandra A.

  • Role: Information Technology
  • Industry: Finance
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2023

Facebook ad manager is a useful and helpful tool.

Likeliness to Recommend

8 /10

What differentiates Meta Ads Manager from other similar products?

It is the starting point for managing your presence on Facebook, Instagram, and WhatsApp and is created and administered by Meta. A single location where you can track the development and popularity of your business. You can handle advertising with targeted and optimised campaigns in addition to many free services.

What is your favorite aspect of this product?

Facebook is the most helpful social media platform because it allows users to share their ads with others and make money through the app. It provides an excellent platform for connecting with customers and starting new businesses. It offers filters to help us focus our search results and highlight the most useful videos and articles. Utilizing Facebook, we can broadcast our business expertise live and to a sizable crowd. By utilising only the internet, it is possible to share our posts for a fair price.

What do you dislike most about this product?

Interface and operation modifications are frequent. It develops alongside the instruments it supports. I’ve had to study and understand how it functions several times over the years. Additionally, features (sometimes even helpful ones) are dropped to encourage users to invest more money in sponsored advertisements. Although reasonable, it’s not very pleasant.

What recommendations would you give to someone considering this product?

Facebook is very precise when it comes to targeting particular groups and optimising as you expand for businesses. The large audience is also a useful addition, and some of the tools can help tech startups scale quickly.

Pros

  • Efficient Service
  • Effective Service
  • Saves Time
  • Respectful

Cons

  • Vendor Friendly Policies

Maria J.

  • Role: Operations
  • Industry: Entertainment
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Mar 2023

Facebook ad manager is an efficient marketing tool

Likeliness to Recommend

8 /10

What differentiates Meta Ads Manager from other similar products?

I have two-way contact with businesses and customers thanks to Facebook. The messaging tool enables you to have direct conversations with your clients. Reviews and comments are a great method to get feedback from customers and find areas that need work. The fact that Facebook has access to millions if not billions, of people worldwide is one of its best features for businesses. It offers us several filters to help us focus our search results and maximize the effectiveness of our company promotion.

What is your favorite aspect of this product?

The best item currently available is Facebook for Business, which allows users to run online advertisements and benefit their businesses. To ensure that the advertisements are quickly accepted, there are a few rules to abide by when posting. It’s a fantastic venue for new businesses. It facilitates communication with your clients. The best feature of this tool is how easy it is to use; anyone can launch a campaign for their company in a matter of minutes.

What do you dislike most about this product?

The drawback of using Facebook for marketing or business is that you almost definitely need to make a financial investment in paid advertising. This will require different funding.

What recommendations would you give to someone considering this product?

I adore how easily their campaign development process flows. They have the least complicated user interface, and customer assistance is offered around the clock. You can take advantage of their sizable audience by using either manual or automated placements. We can view projected reach and results per day based on our campaign targeting, which is helpful for monthly business planning. We can quickly replicate current campaigns, make the necessary adjustments, and run AB tests.

Pros

  • Performance Enhancing
  • Trustworthy
  • Unique Features
  • Effective Service

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