
What is Meta Ads Manager?
Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. It’s an all-in-one tool for creating ads, managing when and where they’ll run, and tracking how well your campaigns are performing towards your marketing goals. With the Ads Manager app for iOS and Android, you can keep an eye on your campaign while you’re on the go.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
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Since last award
97 Plan to Renew
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82 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Meta Ads Manager?
Pros
- Reliable
- Performance Enhancing
- Helps Innovate
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Audience Identification
Role-Based Access Controls
Advertisement Placement
Advertisement Content Curation
Supply-Side Capabilities
Advertisement Reporting
Demand-Side Capabilities
MarTech Ecosystem integration
Data Management Platform Capabilities
Vendor Capability Ratings
Business Value Created
Quality of Features
Ease of Implementation
Breadth of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Data Integration
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Vendor Support
Meta Ads Manager Reviews

Sai S.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Jul 2025
Ads Tool That Requires Features Simpler & Smarter
Likeliness to Recommend
What differentiates Meta Ads Manager from other similar products?
By utilizing Meta's extensive user base on Facebook, Instagram, and Messenger, Meta Ads Manager distinguishes itself with unparalleled audience targeting and data depth. It is a preferred tool for companies seeking both reach and highly targeted ad delivery since, in contrast to many platforms, it provides accurate behavioral, demographic, and interest-based targeting together with real-time performance tracking—all in one location.
What is your favorite aspect of this product?
The ability to target extremely specific audiences based on demographics, hobbies, and behaviors is my favorite feature of Meta Ads Manager. When paired with real-time performance information, it allows advertisers to swiftly and efficiently optimize campaigns, making it one of the most successful tools for generating conversions and meaningful interaction.
What do you dislike most about this product?
Meta Ads Manager's most significant flaw is its intricate, frequently crowded design, which makes switching between campaigns, ad setups, and reports seem overwhelming. Confusion is exacerbated by frequent platform and policy changes, and marketers who require speed and consistency may find optimization disrupted by sporadic problems or delayed reporting.
What recommendations would you give to someone considering this product?
Anyone looking for highly targeted, scalable advertising should use Meta Ads Manager, but start small to gain a feel for the peculiarities of the platform. Before scaling campaigns, spend some time learning about ad policies, budgets, and audience targeting. The best long-term performance can be achieved by using the Business Manager structure and properly configuring tracking (Pixel/Conversions API) early on.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Caring
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GAURAV K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Vendor Management and Renewal
Submitted Aug 2025
Effective Platform For Digital World
Likeliness to Recommend
What differentiates Meta Ads Manager from other similar products?
What makes this platform different from other platforms is that there are billions of active users. With the help of Meta Ads Manager you can now advertise your brand and product globally, boosting your business revenue. With this platform, you can reach the audience which connects with your business goal, that too location of your choice where you want your business to grow. This platform also helps you keep your communication flow with your old audience as well as with new audience. The platform is user friendly and free of cost. You only pay when you advertise your business or product.
What is your favorite aspect of this product?
My favourite part of Meta Ads Manager is reporting. The reporting is very deep where you can analyse data and on the basis of your data analysis you can plan your next strategy for scaling the campaigns. In reporting, you get datas like which gender, age group, location, placement etc. are performing in detail. The insights provided are excellent which will surely uplift your business performance if you put it to best use.
What do you dislike most about this product?
The only thing which I dislike as a frequent user is changes in the Meta policies and algorithms. These changes affect the pace of growth. Also sometimes the customer support takes more than desired time to resolve any small issue.
What recommendations would you give to someone considering this product?
If you are considering to use this platform then please let the best person use this platform for you as it can be complex and overwhelming for beginners to use it. But go for it as this tool is free and one of the best to drive your business to next level.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
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Kunj B.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted Jul 2025
Efficient, Powerful, but Needs More Flexibility
Likeliness to Recommend
What differentiates Meta Ads Manager from other similar products?
Meta Ads Manager is simple yet powerful. It lets you run ads across Facebook, Instagram, and Messenger from one place. You can target the right audience based on location, interests, or behavior, and track results in real time. It’s easy to use, even for beginners, and offers flexible budgeting, multiple ad formats (photo, video, carousel), and smart tools to improve performance. Compared to other ad platforms, Meta Ads Manager gives better targeting, clear reports, & more control—all in one dashboard.
What is your favorite aspect of this product?
The best thing about Meta Ads Manager is how easy it makes targeting and reaching the right audience. With its detailed filters—like location, interests, age, and online behavior—you can make sure your ads are seen by the people who matter most for your business. Smart Targeting: Quickly zero in on your ideal customers. All-in-One Control: Manage ads for Facebook, Instagram, and Messenger from a single dashboard. Real-Time Results: Instantly see how your ads are performing so you can make changes fast.
What do you dislike most about this product?
The interface can be confusing, especially for beginners, with too many options and settings. Ad disapprovals sometimes lack clear reasons, and support is often slow. Also, the mobile app has limited features and isn’t very reliable.
What recommendations would you give to someone considering this product?
Simple Advice for Using Meta Ads Manager Start small: Set up a basic campaign with one clear goal. Know your audience: Use targeting options to reach the right people. Use great images or videos: Eye-catching ads work best. Let Meta help: Try automated settings for budget and delivery. Watch results: Check your ad stats and make quick changes if needed. Stick to your budget: Set daily or lifetime limits. Keep learning: Check updates and use tutorials for tips. Test and improve: Try new ideas—small tweaks can help ads do better.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
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