Morningstar Direct Logo
Morningstar Direct Logo
Morningstar, Inc.

Morningstar Direct

Composite Score
7.3 /10
CX Score
7.4 /10
Category
Morningstar Direct
7.3 /10

What is Morningstar Direct?

Advanced portfolio analytics and performance reporting for advisors, institutions, asset managers, and other professionals. Morningstar's expansive data and independent research help you unpack complexity and move with industry shifts, so your analysis is always clear, meaningful, and relevant.

Company Details


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Morningstar Direct Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

88 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+83 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Morningstar Direct?

0% Negative
12% Neutral
88% Positive

Pros

  • Helps Innovate
  • Efficient Service
  • Client Friendly Policies
  • Client's Interest First

Cons

  • Under Delivered

Feature Ratings

Average 80

Portfolio and Account Management

87

Analytics and Reporting

83

Risk Management

80

Client Management & Engagement

76

Securities Management

76

Loan Management

75

Multi-Currency Accounting

75

APIs and Integration

75

Device Access

67

Vendor Capability Ratings

Average 76

Ease of Implementation

88

Quality of Features

83

Ease of IT Administration

80

Ease of Customization

80

Breadth of Features

80

Business Value Created

80

Ease of Data Integration

76

Vendor Support

76

Availability and Quality of Training

71

Usability and Intuitiveness

71

Product Strategy and Rate of Improvement

64

Morningstar Direct Reviews

  • Role: Operations
  • Industry: Finance
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Sep 2023

Slow and not easy to use

Likeliness to Recommend

7 /10

Pros

  • Trustworthy
  • Efficient Service
  • Caring
  • Respectful

Cons

  • Less Reliable
  • Less Performance Enhancing
  • Less Productive

Sharlet B.

  • Role: Finance
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2025

Simple to operate, yet somewhat expensive.

Likeliness to Recommend

9 /10

What differentiates Morningstar Direct from other similar products?

The platform excels in providing risk and performance analysis tools, which is critical for investment management and portfolio optimization.

What is your favorite aspect of this product?

The ability to access detailed financial data for a wide range of asset classes and markets is extremely valuable for in-depth analysis.

What do you dislike most about this product?

As a Financial Controller, the lack of robust tax planning tools makes it less ideal for firms that need to focus on tax optimization strategies for investments.

What recommendations would you give to someone considering this product?

I would recommend Morningstar Direct for large investment firms or companies that handle substantial portfolios, especially those requiring detailed risk assessments and performance analysis. Its research and data capabilities are ideal for making data-driven investment decisions.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Racquel S.

  • Role: C-Level
  • Industry: Transportation
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2023

Easy to understand and put to use.

Likeliness to Recommend

9 /10

What differentiates Morningstar Direct from other similar products?

The difference is that Morningstar Direct provide information that has already been analyzed for you. You take your time to look at the information, see what product you want to invest in, measure your risk aversion and then invest. It makes it so much easier to make a decision that will impact your life for years to come

What is your favorite aspect of this product?

The work that they have done for you. Investing is difficult and not everyone understanding what to look for when investing. Morningstar Direct gives you all the tools, they have done the work for you and all you have to do is decide how much risk you can handle and then invest.

What do you dislike most about this product?

There is nothing that I dislike about the product

What recommendations would you give to someone considering this product?

Take the plunge and purchase Morningstar Direct, you will not regret it

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity