
What is Mouseflow?
Mouseflow lets you replay the full visitor experience to identify pain points, boost conversions, and optimize your site. This is done by session replay, heatmap and track of all clicks, mouse movements, scrolls, engagement, form fills and much more.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
100 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mouseflow?
Pros
- Efficient Service
- Fair
- Reliable
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Data Visualization
Customer Journey Modelling
Conversion Analysis
Audience Segmentation
Customer Value Analysis
Social Media Analytics
Device and Browser Analytics
Audience Demographics
Paid Search Integration
API Framework
Search Engine Optimization
Vendor Capability Ratings
Ease of Implementation
Breadth of Features
Ease of IT Administration
Vendor Support
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Availability and Quality of Training
Product Strategy and Rate of Improvement
Mouseflow Reviews

Mathilde N.
- Role: Finance
- Industry: Banking
- Involvement: End User of Application
Submitted Dec 2023
Track User Behavior to Mitigate Financial Risk
Likeliness to Recommend
What differentiates Mouseflow from other similar products?
Mouseflow's scroll heatmaps provide a visual representation of how far down a page users tend to scroll before exiting. This helps identify areas where content placement, layout, and engagement can be improved to keep visitors progressing towards conversion. For instance, on pricing pages, I noticed dropoffs before users reached key information lower down. Bringing that content higher up can increase conversions. The visual heatmaps and session replays provide unprecedented visibility into user behavior. This allow me to pinpoint friction points and opportunities to improve conversion.
What is your favorite aspect of this product?
With Mouseflow, I can play back individual user meetings as though I'm watching them. That allows me to easily spot usability issues and barriers that may not be obvious at first glance. For example, I noticed many users hesitating before entering sensitive information into certain forms. We optimized field labels and descriptions to mitigate this obstacle to conversion. My top priority is to identify and mitigate risk exposure for my firm. That's why Mouseflow has become an invaluable tool in my tech stack. This innovative software records every mouse movement, click, scroll, form submission, and keyboard input on our website.
What do you dislike most about this product?
The mobile experience could be improved. The mobile toolkit lacks certain details that are available for desktops, but it is still useful. Expanding the mobile toolkit to match the desktop's capabilities would enable more targeted mobile optimization.
What recommendations would you give to someone considering this product?
Mouseflow's tracking can be seamlessly integrated and configured without the need for complex setup or tedious coding. Implementation takes only a few minutes, thanks to the JavaScript snippet that I add to site pages. Signing up, choosing a plan, and copying/pasting the script is all that is required. Recording begins instantly, without the need to manually tag pages. The dashboard for managing recordings and analytics is also appreciated. Mouseflow provides an unparalleled window into user behavior, exposing nuances and UX flaws that no other analytics platform can match. By optimizing based on user actions,
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.

Robert G.
- Role: Information Technology
- Industry: Finance
- Involvement: End User of Application
Submitted Nov 2023
A crucial part of building user-focused websites
Likeliness to Recommend
What differentiates Mouseflow from other similar products?
It helps identify potential issues and areas for enhancement in the user experience. By capturing real-time user interactions through session recordings, it collects the necessary data to optimize website performance and usability. Mouse movements and clicks provide insight into where users focus their attention. Heatmaps highlight user engagement and specify the most and least clicked areas on web pages. Maps user paths on the website to locate areas where users leave. It helps improve conversion funnels.
What is your favorite aspect of this product?
Mouseflow changes unprocessed data into useful information to help users make important decisions. By displaying user journeys, Mouseflow assists developers in improving websites in terms of user needs. Provides real-time feedback to guarantee quick identification and resolution of user experience problems.
What do you dislike most about this product?
Privacy Considerations: User tracking depth may raise privacy concerns; thus, transparency is necessary. Mouseflow mainly concentrates on analyzing user behavior, but perfectly merges with A/B testing tools for the best optimization strategy.
What recommendations would you give to someone considering this product?
Mouseflow is an essential tool for improving the technical aspects of user experiences by uncovering user behavior intricacies and providing actionable insights. The platform offers strong privacy features, allowing developers to mask or exclude sensitive information during recorded sessions. It also integrates with various analytics and optimization tools, creating a comprehensive ecosystem for developers.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Betania M.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Nov 2022
Analytics for website optimization
Likeliness to Recommend
What differentiates Mouseflow from other similar products?
It is very appropriate for the organization to get information about customer behavior, collect customer feedback and therefore inform future product development and updates. It is a very sophisticated software whereby we are constantly changing our user interface according to the results of Mouseflow, and our conversion rates are growing due to the constant changes and your work.
What is your favorite aspect of this product?
We have many virtues thanks to its dashboards and visual drill-down capabilities as it can easily integrate with any platform we use, such as Magneto as it can record a wide range of user behaviors from start to finish thanks to its ability to track clicks and mouse movements, I can see in detail each of the web pages.
What do you dislike most about this product?
Its free version could have more functionalities for first time users or as a test to attract the attention of new customers and an improvement in its mobile platform due to the fact that it is not well optimized for better visualization and an easier method to group filters and save segments.
What recommendations would you give to someone considering this product?
It is a very suitable platform for companies that have a website where they offer products or services where you want a user to perform some action such as filling out a form or make a purchase as you also have exceptional features as a tool that can facilitate the work of making a page do what it should do thus streamlining all your Web processes.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
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