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Omnisend Logo
Omnisend

Omnisend

Composite Score
8.4 /10
CX Score
8.4 /10
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Omnisend
8.4 /10

What is Omnisend?

Omnisend is an all-in-one omnichannel marketing platform built for busy shop owners who’ve had enough adventure. It makes email, SMS, and automation feel wonderfully uneventful. Powerful yet intuitive, Omnisend helps you grow sales and build customer relationships without the headache. Advanced segmentation, seamless ecommerce integrations, and automation workflows handle the heavy lifting — so you don’t have to. And with 24/7 customer support, you’re covered at all times. Try out Omnisend and see for yourself how boring and adventureless (in the best way possible) your email marketing can be.

Company Details

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Awards & Recognition

Omnisend won the following awards in the Marketing Automation - B2B category

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Omnisend Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Omnisend.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

1
Since last award

96 Plan to Renew

88 Satisfaction of Cost Relative to Value

3
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Omnisend?

2% Negative
1% Neutral
97% Positive

Pros

  • Enables Productivity
  • Helps Innovate
  • Reliable
  • Appreciates Incumbent Status

Feature Ratings

Average 89

Customer Journey Modelling

93

Email Marketing Automation

92

Marketing Analytics

92

Marketing Asset Management

87

Social Media Marketing Management

83

Recommended Best Action

83

Opportunity Pipeline Tracking

82

Vendor Capability Ratings

Average 86

Usability and Intuitiveness

90

Ease of Implementation

89

Breadth of Features

87

Business Value Created

87

Availability and Quality of Training

87

Ease of Data Integration

87

Product Strategy and Rate of Improvement

86

Quality of Features

86

Vendor Support

85

Ease of IT Administration

85

Ease of Customization

83

Omnisend Reviews

Nia G.

  • Role: C-Level
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2022

Easy to use and good for beginners.

Likeliness to Recommend

9 /10

What differentiates Omnisend from other similar products?

Ease of use and quality of templates.

What is your favorite aspect of this product?

Complete layout control and the ability to start out with either a blank template or designed files.

What do you dislike most about this product?

Cost and limited tracking ability.

What recommendations would you give to someone considering this product?

Start out with the free version as a test to make sure it's the right product for you before purchase. Comparable to other email softwares, yet has distinct variations.

Pros

  • Trustworthy
  • Efficient Service
  • Effective Service
  • Caring

Cons

  • Charges for Enhancements
  • Commodity Features
  • Role: C-Level
  • Industry: Retail
  • Involvement: Initial Implementation
Validated Review
Anonymous Reviewer

Submitted Feb 2022

Bait and Switch by the sales person

Likeliness to Recommend

5 /10

Pros

  • Friendly Negotiation
  • Acts with Integrity

Cons

  • Vendor Friendly Policies
  • Less Fair
  • Vendor's Interest First

Irene S.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

Integral to our small business

Likeliness to Recommend

9 /10

What differentiates Omnisend from other similar products?

Very professional, robust email & sms marketing platform, integrates easily with our Shopify website.

What is your favorite aspect of this product?

It's very easy to use and I love looking into the analytics of a campaign

What do you dislike most about this product?

Minor, but I wish there were more customizable font options.

What recommendations would you give to someone considering this product?

This is an integral part of our small business marketing plan. We don't currently pay for any ads, but our email marketing generates a reliable boost in our monthly sales thanks to Omnisend.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Helps Innovate

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