Omnisend Customer Reviews 2025 | Email Marketing

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Omnisend

Composite Score

8.8 /10

CX Score

8.8 /10

70 Reviews Write a Review

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What is Omnisend?

Trusted by 150k+ ecommerce businesses, Omnisend’s an all-in-one marketing platform is tailored for busy shop owners who have enough adventure in their ecommerce business already. Omnisend empowers online merchants to grow their businesses by building strong, personalized connections with their audience. Designed to save you time and increase your sales, it integrates directly with popular ecommerce platforms, allowing you to create beautifully designed email campaigns, send timely SMS messages, and automate repetitive marketing tasks effortlessly.

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Omnisend Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Omnisend.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

96 Plan to Renew

80 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Omnisend?

2% Negative

5% Neutral

93% Positive

Pros

Performance Enhancing
Reliable
Respectful
Acts with Integrity

Feature Ratings

Average 84

Auto-Responders

Email Delivery

A/B Testing

Segmentation

Dynamic Content

SPAM Compliance

Basic Reporting and Analytics

Mobile Optimized

Campaign Management

Contact Database

Content Authoring

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of IT Administration

Ease of Customization

Ease of Data Integration

Quality of Features

Usability and Intuitiveness

Vendor Support

Breadth of Features

Also Featured in...

Marketing Automation - B2B

Score 9.0

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Omnisend Reviews

Casper S.

Role: C-Level
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2025

Great value for business

Likeliness to Recommend

10 /10

What differentiates Omnisend from other similar products?

I find Omnisend usability and features very clear and precise. It is very easy and intuitive to use.

What is your favorite aspect of this product?

Visuality. It really looks good visual.

What do you dislike most about this product?

Hard to say at this point

What recommendations would you give to someone considering this product?

Omnisend is doing a great job when it comes usability. This really saves a lot of my time in creating new campaigns.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Sheilla A.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2025

Fantastic Email and SMS Marketing Solution

Likeliness to Recommend

9 /10

What differentiates Omnisend from other similar products?

User friendly and offers advanced segmentation which allow precise targeting based on shopping behavior

What is your favorite aspect of this product?

Fantastic drag and drop builder for email templates

What do you dislike most about this product?

SMS credits are separate from email pricing which can be costly for small businesses

What recommendations would you give to someone considering this product?

Omnisend is best for ecommerce businesses using shopify, Woocommerce or other store platforms not ideal for B2B

Pros

Helps Innovate
Performance Enhancing
Enables Productivity
Trustworthy

Elena D.

Role: C-Level
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2024

A bit disappointing

Likeliness to Recommend

3 /10

What differentiates Omnisend from other similar products?

I didn't see difference

What is your favorite aspect of this product?

No thanks.

What do you dislike most about this product?

Templates less and duplicate operation is inefficient.

What recommendations would you give to someone considering this product?

Try different software and make decision later.

Pros

Includes Product Enhancements
Friendly Negotiation
Continually Improving Product
Performance Enhancing

Cons

Under Delivered
Less Productive
Wastes Time

Omnisend

What is Omnisend?

Company Details

Book a Free Demo Today!

Awards & Recognition

Omnisend Ratings

91 Likeliness to Recommend

96 Plan to Renew

80 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Omnisend?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Email Delivery The ability to send email to large number of recipients at-scale.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Also Featured in...

Marketing Automation - B2B

Omnisend Screenshots

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Make your messages hit home

Outstanding workflows

Award-winning customer support

Award-winning customer support

Grow your email & SMS list with high-converting tools

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Email marketing & newsletters, built for impact

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Omnisend Reviews

Casper S.

Great value for business

Likeliness to Recommend

Pros

Sheilla A.

Fantastic Email and SMS Marketing Solution

Likeliness to Recommend

Pros

Elena D.

A bit disappointing

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Auto-Responders

Email Delivery

A/B Testing

Segmentation

Dynamic Content

SPAM Compliance

Basic Reporting and Analytics

Mobile Optimized

Campaign Management

Contact Database

Content Authoring

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of IT Administration

Ease of Customization

Ease of Data Integration

Quality of Features

Usability and Intuitiveness

Vendor Support

Breadth of Features