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Optimizely, Inc.

Optimizely Content Marketing Platform

Composite Score

7.8 /10

CX Score

8.2 /10

7 Reviews Write a Review

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What is Optimizely Content Marketing Platform?

Optimizely's leading content marketing platform helps marketers plan, create, distribute, and measure the impact of content efforts to drive real business results. Optimizely CMP streamlines your team’s content operations while surfacing insights to optimize and measure performance-focused content marketing programs.

Company Details

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Optimizely Content Marketing Platform Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

92 Likeliness to Recommend

100 Plan to Renew

93 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+100 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Optimizely Content Marketing Platform?

0% Negative

0% Neutral

100% Positive

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Feature Ratings

Average 88

Content Campaign Management

100

Content Storage

Content Analytics

Content Curation / Library Controls

Web Experience Management Integration

Editorial Calendar

Editorial Workflow

Personalization/Audience Targeting

DAM (Digital asset management) Integration

Advanced Video Management

Content Creation

Vendor Capability Ratings

Average 88

Ease of Implementation

Business Value Created

Quality of Features

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of Customization

Ease of Data Integration

Availability and Quality of Training

Breadth of Features

Ease of IT Administration

Vendor Support

Optimizely Content Marketing Platform Reviews

Shams A.

Role: Sales Marketing
Industry: Media
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jun 2024

Empowering marketers with advanced analytics

Likeliness to Recommend

9 /10

What differentiates Optimizely Content Marketing Platform from other similar products?

What I & my organisation believes is that Optimizely's Content Marketing Platform stands out for its variety features for social enterprises, including advanced capabilities, AI-driven content recommendations, and seamless integration with other marketing tools. For my organisation Oprimizely has a user-friendly interface and amazing analytics dashboard for me to understand and help my fellow marketers optimize content performance effectively. Optimizely offers extensive support and resources to help users if they are stuck with anything or to help them sort any issues that comes their way.

What is your favorite aspect of this product?

One of my favorite aspects of Optimizely is that about its powerful personalization capabilities, which allow marketers like us to tailor our content to specific audience segments, leading to higher engagement and conversion rates.

What do you dislike most about this product?

I beleive that Optimizely might be an expensive tool for some users as it can be relatively expensive compared to other content marketing platforms. And rest everything is good at Optimizely's end.

What recommendations would you give to someone considering this product?

I would suggest users considering to switch to optimizely is that to look after their needs and budget before taking a call, or maybe take a trial/demo of the tool before buying to check if it suits your needs and look after the resources and training of your team with the tool for a seamless workflow with Optimizely.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Shreya R.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2025

Agile content Orchestration

Likeliness to Recommend

10 /10

What differentiates Optimizely Content Marketing Platform from other similar products?

Its enterprise content management with experimentation and personalization tools makes it different from other similar platforms. It takes data driven approach, integrating A/B AP first and headless ready allowing developers to build decoupled frontends while still leveraging powerful back office tools.

What is your favorite aspect of this product?

Its flexible and modern headless architecture combined with strong integration capabilities, as it support GraphQL and RESTful API making it easy to serve content across channels. Also the modular approach to content modeling, workflows and permissions gives developers more granular control without sacrificing ease of use for content teams.

What do you dislike most about this product?

Its initially learning curve are quite challenging. Also custom development often requires deep familiarity with .NT stack.

What recommendations would you give to someone considering this product?

I recommend it primarily for enterprise-level teams that require tight integration between marketing content and development.

Pros

Continually Improving Product
Reliable
Unique Features
Efficient Service

Arthur F.

Role: Industry Specific Role
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2022

Easy and Basic Content Marketing Software

Likeliness to Recommend

8 /10

What differentiates Optimizely Content Marketing Platform from other similar products?

The basic and easy to use interface allows beginners to create, implement, monitor, publish, and analyze the different content marketing related operation. It has an easy mechanism that is the best for all basic operations.

What is your favorite aspect of this product?

NewsCred is one of the simplest and basic software that allows you to run a variety of basic and even advanced operations with ease. Moreover, the integration functionalities allow you to be more advanced with simple steps.

What do you dislike most about this product?

The tools and mechanism have a lot of bugs and glitches. Cut and paste into CMP brings spacing issues and some unusual HTML that make processing quite difficult. It’s too basic and has limited features.

What recommendations would you give to someone considering this product?

If you are a beginner and want to run, create, and use a variety of content marketing tools and mechanism than newscred is the best option for you.

Pros

Efficient Service
Transparent
Helps Innovate
Reliable

Optimizely Content Marketing Platform

What is Optimizely Content Marketing Platform?

Company Details

Need Assistance?

Optimizely Content Marketing Platform Ratings

92 Likeliness to Recommend

100 Plan to Renew

93 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+100 Net Emotional Footprint

How much do users love Optimizely Content Marketing Platform?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Content Campaign Management The ability to deploy specific collateral or assets from the system to feed multi-channel marketing campaigns.

Content Storage The ability to store various content assets (including text, photos and video) in a defined, structured repository.

Content Analytics Analysis of file contents for data trends and any relevant characteristics.

Content Curation / Library Controls The ability to curate content through tagging and metadata management, as well as library services (such as version control).

Web Experience Management Integration The ability to integrate with dedicated Web Experience Management platforms (either in the vendor's own product portfolio, or with 3rd party solutions).

Editorial Calendar The ability to create a common calendar view on when certain content assets will be published to customer-facing properties.

Editorial Workflow The ability to move content through a structured, automated workflow process (i.e. intake content from create applications, and move to specific folders.

Personalization/Audience Targeting The ability to display certain content types in a given channel endpoint based on audience demographics (known profile) or traffic attributes (unknown profile).

DAM (Digital asset management) Integration The ability to integrate with dedicated Digital Asset Management Platforms.

Advanced Video Management The ability to store, manage and perform basic edits on high-fidelity video content.

Content Creation Provides tools for creating content to be used and shared on the platform.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Optimizely Content Marketing Platform Reviews

Shams A.

Empowering marketers with advanced analytics

Likeliness to Recommend

Pros

Shreya R.

Agile content Orchestration

Likeliness to Recommend

Pros

Arthur F.

Easy and Basic Content Marketing Software

Likeliness to Recommend

Pros

Feature Ratings

Content Campaign Management

Content Storage

Content Analytics

Content Curation / Library Controls

Web Experience Management Integration

Editorial Calendar

Editorial Workflow

Personalization/Audience Targeting

DAM (Digital asset management) Integration

Advanced Video Management

Content Creation

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Quality of Features

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of Customization

Ease of Data Integration

Availability and Quality of Training

Breadth of Features

Ease of IT Administration

Vendor Support