
What is Oracle Marketing?
To build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel marketing, content marketing, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use marketing technology to deliver a better customer experience.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
95 Plan to Renew
2
Since last award
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+96 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Oracle Marketing?
Pros
- Helps Innovate
- Enables Productivity
- Continually Improving Product
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Advanced Campaign Management
Marketing Analytics
Multi Channel Integration
Email Marketing Automation
Advanced Data Segmentation
Marketing Workflow Management
Mobile Marketing Management
Marketing Operations Management
Marketing Asset Management
Social Media Marketing Management
Community Marketing Management
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of IT Administration
Ease of Customization
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Data Integration
Breadth of Features
Availability and Quality of Training
Quality of Features
Vendor Support
Oracle Marketing Reviews

Ashley S.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted May 2024
Easy to use, good customer service
Likeliness to Recommend
What differentiates Oracle Marketing from other similar products?
It is very easy to use and intuitive
What is your favorite aspect of this product?
It is very easy to use and intuitive
What do you dislike most about this product?
There is nothing that I dislike about this product.
What recommendations would you give to someone considering this product?
Take your time to learn the features
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Sahil S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted May 2023
An amazing product to fulfil all marketing needs
Likeliness to Recommend
What differentiates Oracle Marketing from other similar products?
It provides various customisation features and it is also a complete marketing automation platform and not just a email marketing platform.
What is your favorite aspect of this product?
Multi channel email marketing
What do you dislike most about this product?
Oracle Marketing Cloud is currently missing on features like trigger based or real time email marketing which other platforms are offering. Also, the data can be customised more when it comes to profile management.
What recommendations would you give to someone considering this product?
They can go for this product as it is vast and provides you a lot of features which other products don't at a competitive pricing.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Trustworthy
Cons
- Less Effective Service
- Wastes Time
Please tell us why you think this review should be flagged.

Jose L.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Mar 2023
Excellent tool that stores databases facilitating
Likeliness to Recommend
What differentiates Oracle Marketing from other similar products?
better integrated and more complete marketing solution tool that is really available to be able to launch any multical marketing program and thus unify in an excellent way all the marketing signals of each potential client that is found and also of those clients already exist in a single view and thus have better possible results
What is your favorite aspect of this product?
I like this marketing tool because it allows in the best way and with excellent results the development and the most comfortable deployment of the applications that are connected in this tool as local environments or in the cloud, providing the necessary network connectivity and its characteristics of more advanced data to make the most of this excellent tool, developing databases that store and facilitate the handling of numerous amounts of information related to each other
What do you dislike most about this product?
I have nothing to dislike this tool, integrated which allows it to be one of the most complete marketing solutions available to launch excellently perfect marketing programs without any problem
What recommendations would you give to someone considering this product?
I recommend this tool since it is in charge of managing the database, as well as managing the largest storage, availability and scalability, which allows it to help a lot, to all the developers that I have concentrated on during the delivery of applications from high performance, it is one of the largest and most important software companies in the world and also one of the most expensive because they have created the bests with high performance
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Effective Service
Please tell us why you think this review should be flagged.
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