Oracle Marketing Logo
Oracle Marketing Logo
Oracle

Oracle Marketing

Composite Score
8.5 /10
CX Score
8.8 /10
Category
Oracle Marketing
8.5 /10

What is Oracle Marketing?

To build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel marketing, content marketing, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use marketing technology to deliver a better customer experience.

Company Details


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Awards & Recognition

Oracle Marketing won the following awards in the Marketing Platforms - Enterprise category

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Oracle Marketing Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Oracle Marketing.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

95 Plan to Renew

2
Since last award

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Oracle Marketing?

0% Negative
1% Neutral
99% Positive

Pros

  • Helps Innovate
  • Enables Productivity
  • Continually Improving Product
  • Reliable

Feature Ratings

Average 89

Advanced Campaign Management

91

Marketing Analytics

89

Multi Channel Integration

89

Email Marketing Automation

88

Advanced Data Segmentation

88

Marketing Workflow Management

88

Mobile Marketing Management

88

Marketing Operations Management

87

Marketing Asset Management

86

Social Media Marketing Management

86

Community Marketing Management

85

Vendor Capability Ratings

Average 86

Ease of Implementation

89

Business Value Created

88

Ease of IT Administration

87

Ease of Customization

87

Product Strategy and Rate of Improvement

86

Usability and Intuitiveness

85

Ease of Data Integration

85

Breadth of Features

85

Availability and Quality of Training

85

Quality of Features

84

Vendor Support

84

Oracle Marketing Reviews

Ashley S.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2024

Easy to use, good customer service

Likeliness to Recommend

9 /10

What differentiates Oracle Marketing from other similar products?

It is very easy to use and intuitive

What is your favorite aspect of this product?

It is very easy to use and intuitive

What do you dislike most about this product?

There is nothing that I dislike about this product.

What recommendations would you give to someone considering this product?

Take your time to learn the features

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Sahil S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted May 2023

An amazing product to fulfil all marketing needs

Likeliness to Recommend

9 /10

What differentiates Oracle Marketing from other similar products?

It provides various customisation features and it is also a complete marketing automation platform and not just a email marketing platform.

What is your favorite aspect of this product?

Multi channel email marketing

What do you dislike most about this product?

Oracle Marketing Cloud is currently missing on features like trigger based or real time email marketing which other platforms are offering. Also, the data can be customised more when it comes to profile management.

What recommendations would you give to someone considering this product?

They can go for this product as it is vast and provides you a lot of features which other products don't at a competitive pricing.

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Trustworthy

Cons

  • Less Effective Service
  • Wastes Time

Jose L.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Excellent tool that stores databases facilitating

Likeliness to Recommend

9 /10

What differentiates Oracle Marketing from other similar products?

better integrated and more complete marketing solution tool that is really available to be able to launch any multical marketing program and thus unify in an excellent way all the marketing signals of each potential client that is found and also of those clients already exist in a single view and thus have better possible results

What is your favorite aspect of this product?

I like this marketing tool because it allows in the best way and with excellent results the development and the most comfortable deployment of the applications that are connected in this tool as local environments or in the cloud, providing the necessary network connectivity and its characteristics of more advanced data to make the most of this excellent tool, developing databases that store and facilitate the handling of numerous amounts of information related to each other

What do you dislike most about this product?

I have nothing to dislike this tool, integrated which allows it to be one of the most complete marketing solutions available to launch excellently perfect marketing programs without any problem

What recommendations would you give to someone considering this product?

I recommend this tool since it is in charge of managing the database, as well as managing the largest storage, availability and scalability, which allows it to help a lot, to all the developers that I have concentrated on during the delivery of applications from high performance, it is one of the largest and most important software companies in the world and also one of the most expensive because they have created the bests with high performance

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Effective Service