Oracle Marketing Logo
Oracle Marketing Logo
Oracle

Oracle Marketing

Composite Score
8.5 /10
CX Score
8.8 /10
Category
Oracle Marketing
8.5 /10

What is Oracle Marketing?

To build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel marketing, content marketing, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use marketing technology to deliver a better customer experience.

Company Details


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Awards & Recognition

Oracle Marketing won the following awards in the Marketing Platforms - Enterprise category

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Oracle Marketing Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Oracle Marketing.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

95 Plan to Renew

2
Since last award

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Oracle Marketing?

0% Negative
1% Neutral
99% Positive

Pros

  • Helps Innovate
  • Enables Productivity
  • Continually Improving Product
  • Reliable

Feature Ratings

Average 89

Advanced Campaign Management

91

Marketing Analytics

89

Multi Channel Integration

89

Email Marketing Automation

88

Advanced Data Segmentation

88

Marketing Workflow Management

88

Mobile Marketing Management

88

Marketing Operations Management

87

Marketing Asset Management

86

Social Media Marketing Management

86

Community Marketing Management

85

Vendor Capability Ratings

Average 86

Ease of Implementation

89

Business Value Created

88

Ease of IT Administration

87

Ease of Customization

87

Product Strategy and Rate of Improvement

86

Usability and Intuitiveness

85

Ease of Data Integration

85

Breadth of Features

85

Availability and Quality of Training

85

Quality of Features

84

Vendor Support

84

Oracle Marketing Reviews

Richie S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2024

The Suitable Marketing Plan

Likeliness to Recommend

8 /10

What differentiates Oracle Marketing from other similar products?

The option of emails communication and marketing

What is your favorite aspect of this product?

The speed sales analysis which issues a report that is authentic

What recommendations would you give to someone considering this product?

The intuition makes the tool more powerful

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Trustworthy

Javier G.

  • Role: Student Academic
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

Fantastic

Likeliness to Recommend

8 /10

What differentiates Oracle Marketing from other similar products?

Oracle Marketing Cloud offers an integrated platform that combines various marketing functions such as automation, analytics, social media management, and content marketing. This integration can streamline workflows and enhance collaboration.

What is your favorite aspect of this product?

Is its comprehensive and integrated approach. Users often appreciate having a suite of marketing tools within a unified platform, simplifying marketing processes and fostering a cohesive strategy across various channels.

What do you dislike most about this product?

Oracle Marketing Cloud, especially for those unfamiliar with its extensive features. It's important for organizations to ensure they have the necessary resources and expertise for implementation and ongoing management. Additionally, staying informed about updates and support options can contribute to a smoother experience with the platform.

What recommendations would you give to someone considering this product?

Clearly define your marketing objectives and requirements. Understand the scale and complexity of your marketing operations to determine if Oracle Marketing Cloud aligns with your business goals.

Pros

  • Efficient Service
  • Inspires Innovation
  • Caring
  • Client Friendly Policies

Jennifer-lee K.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2023

Best marketing automation tool.

Likeliness to Recommend

8 /10

What differentiates Oracle Marketing from other similar products?

Oracle Marketing Cloud is swiftly rising to the top of the marketing industry. I've used this tool for more than two years, and I've never been let down. I can easily use different platforms to target audiences. Because none of its rivals support a broad library of languages, Oracle Eloqua's language support is a win-win situation. Oracle Eloqua's automation features are its most important application since they make it possible to easily minimize the entire process through automated processes. Many difficult operations can be accomplished quickly, and creating emails is incredibly easy.

What is your favorite aspect of this product?

The strongest feature of Oracle Eloqua as a marketing automation software is its ease of use and ability to drive the customer campaign process based on their needs and behavior. Eloqua does all a good marketing agency needs to do.

What do you dislike most about this product?

Concerning customization, I’ve been frustrated by the suite’s restrictions, since I believe the suite’s existing features and capability cannot sufficiently handle my demands and expectations.

What recommendations would you give to someone considering this product?

Enterprises can gather and analyze customer data from a range of sources, including social media, email, and phone calls, due to the Oracle CX Cloud Suite. In order to ensure that customers receive important messaging at the most suitable times, this information can subsequently be used to personalize client interactions. There is not much Eloqua cannot do for me in terms of marketing strategies. I, therefore, suggest it.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Efficient Service