
What is Oracle Marketing?
To build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel marketing, content marketing, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use marketing technology to deliver a better customer experience.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
95 Plan to Renew
2
Since last award
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+96 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Oracle Marketing?
Pros
- Helps Innovate
- Enables Productivity
- Continually Improving Product
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Advanced Campaign Management
Marketing Analytics
Multi Channel Integration
Email Marketing Automation
Advanced Data Segmentation
Marketing Workflow Management
Mobile Marketing Management
Marketing Operations Management
Marketing Asset Management
Social Media Marketing Management
Community Marketing Management
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of IT Administration
Ease of Customization
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Data Integration
Breadth of Features
Availability and Quality of Training
Quality of Features
Vendor Support
Oracle Marketing Reviews
David O.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Apr 2023
Best software for marketing
Likeliness to Recommend
What differentiates Oracle Marketing from other similar products?
Ability to provide marketing and customer data in one platform thus making it convenient
What is your favorite aspect of this product?
It's intergration capabilities
What do you dislike most about this product?
Im very pleased with the software, no dislikes so far
What recommendations would you give to someone considering this product?
May all understand all it takes before implementing it.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Mario L.
- Role: Information Technology
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Mar 2023
The integration for this one was custom and built
Likeliness to Recommend
What differentiates Oracle Marketing from other similar products?
you have a complete vision of all trade processes, allowing you to plan and execute trade strategies. It allows to optimize the management of promotions, resource planning, contract management, etc. It manages to automate many of the trade processes.
What is your favorite aspect of this product?
The user interface changes frequently, so take a moment to familiarize yourself with the dashboard. The provided text editor is atrocious to use, it's very buggy
What do you dislike most about this product?
Personally, I find the software a bit complicated. There are many steps that need to be taken to do something that I think is unnecessary. Also the user interface is old
What recommendations would you give to someone considering this product?
I use it for email marketing so it's easy for me to make a newsletter. I get the option to directly paste my HTML code and the template is ready. If someone is not a programmer, they have the option to create the template using drag and drop options.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.

ronald b.
- Role: Finance
- Industry: Finance
- Involvement: IT Leader or Manager
Submitted Mar 2023
Excellent integrated and most complete marketing s
Likeliness to Recommend
What differentiates Oracle Marketing from other similar products?
This excellent marketing tool is the best and most complete integrated solution available that can launch unified and multi-channel marketing programs with all the marketing signals of the most potential customers and also current customers in a single view, the connectivity of the network the network and data characteristics to take full advantage of this tool allowing the development and deployment of applications that connect in local or cloud environments
What is your favorite aspect of this product?
I like this tool because it is the best and most integrated and complete marketing solution available to have the best multi-channel marketing programs and to be able to unify the best and all the marketing signals from the best leads and current customers in one view in one place, helping me generate greater return on digital marketing investments and thus be able to create customer loyalty through the best performance in real time during all critical campaign cycles
What do you dislike most about this product?
Everything that this tool offers us is effective and very useful demonstrating the marketing solution in order to launch programs and unify all the marketing signals from many potential clients and the other current clients in a single view so I do not dislike this tool at all
What recommendations would you give to someone considering this product?
I recommend this tool for facilitating the most integrated and complete marketing solution available in the best way, multi-channel marketing programs and unifying all marketing signals, the best potential and current customers, unifies and activates customer data by connecting with customers. behaviors, transactions and demographics of any customer across the entire experience, to make the interaction matter most to the individual, collect data from more places, empower marketers to make the most of their intuition
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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