
In Partnership With SelectHub

What is Ortto?
Ortto (formerly Autopilot), is a complete marketing automation and analytics solution. Easy-to-use, the platform combines three powerful tools and supercharges them with AI so teams finally benefit from their customer data, marketing automation, and analytics working together. Ortto brings your customer data, messaging and analytics together to help businesses deliver remarkable experiences across the customer journey.
Company Details
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In Partnership With SelectHub
Ortto Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
97 Plan to Renew
94 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Ortto?
Pros
- Effective Service
- Respectful
- Acts with Integrity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Social Media Marketing Management
Marketing Asset Management
Multivariant Testing
Marketing Project Management
Customer Journey Modelling
Marketing Master Data Management
Marketing Analytics
Mobile Marketing Management
SMS Marketing
Vendor Capability Ratings
Quality of Features
Ease of Customization
Usability and Intuitiveness
Ease of Implementation
Breadth of Features
Business Value Created
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of Data Integration
Ease of IT Administration
Vendor Support
Also Featured in...
Ortto Reviews

Petar'Barnes T.
- Role: Student Academic
- Industry: Education
- Involvement: End User of Application
Submitted Dec 2023
It has Adaptive Task Prioritization.
Likeliness to Recommend
What differentiates Ortto from other similar products?
Unlike some competitors, Ortto places a significant focus on facilitating team collaboration, fostering a shared workspace for efficient group productivity.
What is your favorite aspect of this product?
The best thing about this software is that it has reliable Customizable Workflows ability also this platform allows users to tailor workflows to their preferences that is adapting to individual work styles and needs.
What do you dislike most about this product?
It has the lack ability to Dependency on Connectivity but As a cloud-based tool, Ortto's functionality heavily relies on internet connectivity, potentially causing disruptions in offline scenarios.
What recommendations would you give to someone considering this product?
However, the platform's reliance on connectivity and limited integration options may pose challenges for users seeking seamless transitions between different tools. Nonetheless, Ortto's commitment to AI-driven productivity and collaborative functionalities makes it a compelling choice for individuals and teams aiming to streamline their work processes effectively.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Gabriel M.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jun 2023
Ortto is on the list of top programs
Likeliness to Recommend
What differentiates Ortto from other similar products?
Ortto is on the list of the main programs for my job and my department, since it is thanks to its functionality and the work it generates in different channels that the increase in clients has been remarkable. This program has a good characteristic and is that the program completely studies all the most relevant details of our clientele so that when the time comes to show our content through our email or other platforms it is personalized enough to match the tastes of our clientele, in addition I pleased to use this program because of how easy it is to achieve my mission with the program.
What is your favorite aspect of this product?
This program is designed to build little by little and analyze the entire journey of each of our clients, this can be achieved very easily thanks to a great and intuitive interface, this is very comfortable and organic to guide us to execute each of its functions in its best version, Ortto is a program that always seeks the best solutions to automate and feed the speed and performance of each of its users, as well as it is possible that the program perfectly complements other applications on my system such as Salesforce, Segment, Zapier, Slack and more, these stretch out the skills I have in my possession.
What do you dislike most about this product?
The potential of this program is very high, it still has many functions to be exploited in its software, it does not have native integration with other CRMs that are not Salesforce, this would increase our experience with the program much more, as well as the program does not have a function of subscription management for end users, are options we believe can be implemented.
What recommendations would you give to someone considering this product?
One of the most effective programs for automation that will understand and analyze the entire life and development of your clients while they are on our platform is Ortto. I always recommend this program because of the high probability it has to increase sales of any business since This program studies and deepens the specifications of each client in each of the channels where it is executed.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Scott A.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2023
Ortto Superior Visual Marketing Automation
Likeliness to Recommend
What differentiates Ortto from other similar products?
That everything is so well-designed and easy to use is a huge plus. The setup and execution of other, larger technologies can take months and need substantial financial inputs, in my experience. After being implemented, the tools required extensive training and still had bugs. Yet, despite their best efforts, customer assistance was frequently frustratingly sluggish and useless. Only a few minutes of my time (and no outside consultant needed) and I had autopilot up and running. It's been as easy to use as any modern program should be. Customer assistance has been speedy and helpful so far.
What is your favorite aspect of this product?
Marketers' holy grail is the autopilot. Almost every activity may be turned into a "journey," including but not limited to email newsletter distribution, lead scoring, lead assignment, lead nurturing, website action tracking, and more. You can get even more done with less effort if you utilize tools like Salesforce and Segment, but even without those I've seen a big return on investment (ROI). They have just released a much-needed upgrade to their email editor.
What do you dislike most about this product?
Any CRM than Salesforce might benefit from this capability. Improvements to the already available actions and triggers, especially those related to API triggers, would be very appreciated. Costs can skyrocket with a significant number of subscribers and a feature-rich business strategy (including A/B testing, API triggers, and more). To make the transition from other email clients completely, I'd also want to see a subscription management option implemented for end users.
What recommendations would you give to someone considering this product?
In terms of email marketing automation, Autopilot excels in most cases; it is especially potent when integrated with your website's forms and workflows. The Heads-Up functions appear to be a potent resource for boosting user involvement on a website. While I haven't spent much work on scoring or statistics, I anticipate that these areas will receive more focus with future iterations of the app.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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