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Qualtrics

Qualtrics Strategy & Research

Composite Score

8.2 /10

CX Score

8.2 /10

33 Reviews Write a Review

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What is Qualtrics Strategy & Research?

Bring quantitative and qualitative research to life, build an iconic brand, and design products people crave. Qualtrics helps organizations detect emerging market trends, design winning strategies, and make informed decisions that covert prospects into customers.

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Awards & Recognition

Qualtrics Strategy & Research won the following awards in the Customer Intelligence category

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2024 Data Quadrant Champion

2024

8 Top Rated Capabilities

7 Top Rated Features

2024

Strategy and Innovation
Product Impact

2024

5 Top Rated Capabilities

6 Top Rated Features

2023

Qualtrics Strategy & Research Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Qualtrics Strategy & Research.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

1
Since last award

100 Plan to Renew

83 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+82 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Qualtrics Strategy & Research?

1% Negative

9% Neutral

90% Positive

Pros

Helps Innovate
Enables Productivity
Reliable
Includes Product Enhancements

Feature Ratings

Average 86

Audience Segmentation

Audience Demographics

Data Visualization

Real Time Workflow Automation

Conversion Analysis

API Framework

Predictive Analytics

Customer Journey Modelling

Anomaly Detection

Cross Channel Attribution Analysis

Metadata Management

Vendor Capability Ratings

Average 85

Ease of Implementation

Breadth of Features

Ease of Customization

Business Value Created

Usability and Intuitiveness

Quality of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of Data Integration

Ease of IT Administration

Vendor Support

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Score 7.7

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Qualtrics Strategy & Research Reviews

Manuel H.

Role: Sales Marketing
Industry: Entertainment
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2024

It lets customers give us feedback right away.

Likeliness to Recommend

8 /10

What differentiates Qualtrics Strategy & Research from other similar products?

By seamlessly integrating the software into our workflow, we've been able to quickly collect and analyze valuable insights from our target audience, allowing us to make data-driven decisions that resonate with our customers. Even people who don't know much about computers can use the software, so we can gather customer feedback easily. The software's analytics help us identify customer behavior.

What is your favorite aspect of this product?

Qualtrics CoreXM is flexible, which helps us stay ahead of the curve in marketing. Qualtrics CoreXM helps us gather feedback on new products and gauge advertising effectiveness. It also helps us anticipate customer needs.

What do you dislike most about this product?

I would love to see the addition of more advanced predictive analytics features. Integrating these capabilities would further enhance our ability to anticipate customer needs and preemptively address any pain points they may be experiencing.

What recommendations would you give to someone considering this product?

The platform gives us real-time customer insights, which helps us adapt our strategies and deliver more personalized, impactful marketing. As we continue to navigate the world of advertising, I'm confident that Qualtrics CoreXM will help us achieve marketing excellence.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Noemi D.

Role: Operations
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

Illuminating Insights, Igniting Advantage

Likeliness to Recommend

8 /10

What differentiates Qualtrics Strategy & Research from other similar products?

Whether leveraging mobile, web, or face-to-face interactions, CoreXM ensures a seamless and consistent experience, maximizing response rates and data quality. This ubiquity empowers us to reach target audiences effectively, wherever they reside.

What is your favorite aspect of this product?

Leveraging machine learning and natural language processing, the platform surfaces hidden patterns, correlations, and sentiments buried within survey data, illuminating strategic opportunities that would otherwise remain obscured.

What do you dislike most about this product?

Enhancing integration with knowledge sharing platforms and fostering real-time, cross-functional ideation would amplify the collective intelligence derived from market insights.

What recommendations would you give to someone considering this product?

Qualtrics CoreXM is our force multiplier, empowering us to distill rich, nuanced market sentiments through highly engaging surveys. Its augmented analytics proficiency unveils strategic insights that catalyze sustainable competitive advantage.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Harry M.

Role: Consultant
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2023

Fantastic Brand Intelligence Features

Likeliness to Recommend

9 /10

What differentiates Qualtrics Strategy & Research from other similar products?

Whats shine with the tool is the brand intelligence features. The tool helps you to understand how your business is perceived. You are also able to know where your week points so that you can address them. With the tool you are able to achieve a high customer retention rate.

What is your favorite aspect of this product?

Best thing with the tool is the survey features. You are able to generate different templates to allow you conduct survey from different niche. The tool integrates well with all statistical and visualization tools for secondary data manipulation.

What do you dislike most about this product?

I feel that the tool would be more great if it had a standard data analytic tool. You need a third party.

What recommendations would you give to someone considering this product?

To change the way you conduct your business survey, consider the tool. Its worth the investment.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Qualtrics Strategy & Research

What is Qualtrics Strategy & Research?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Champion

Qualtrics Strategy & Research Ratings

85 Likeliness to Recommend

1 Since last award

100 Plan to Renew

83 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+82 Net Emotional Footprint

How much do users love Qualtrics Strategy & Research?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Metadata Management Easily manage metadata associated with customer data or audience segments.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Survey Software

Qualtrics Strategy & Research Reviews

Manuel H.

It lets customers give us feedback right away.

Likeliness to Recommend

Pros

Noemi D.

Illuminating Insights, Igniting Advantage

Likeliness to Recommend

Pros

Harry M.

Fantastic Brand Intelligence Features

Likeliness to Recommend

Pros

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Feature Ratings

Audience Segmentation

Audience Demographics

Data Visualization

Real Time Workflow Automation

Conversion Analysis

API Framework

Predictive Analytics

Customer Journey Modelling

Anomaly Detection

Cross Channel Attribution Analysis

Metadata Management

Vendor Capability Ratings

Ease of Implementation

Breadth of Features

Ease of Customization

Business Value Created

Usability and Intuitiveness

Quality of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of Data Integration

Ease of IT Administration

Vendor Support