

What is Qualtrics Strategy & Research?
Bring quantitative and qualitative research to life, build an iconic brand, and design products people crave. Qualtrics helps organizations detect emerging market trends, design winning strategies, and make informed decisions that covert prospects into customers.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
83 Likeliness to Recommend
98 Plan to Renew
1
Since last award
84 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+79 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Qualtrics Strategy & Research?
Pros
- Performance Enhancing
- Trustworthy
- Fair
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Branching and Logic
Questionnaire Design/Survey Builder
Collaboration
Multi-Channel Distribution
Customizable Branding
APIs and Integration
Templates & Question Library
Role and User Management
Mobile Support
3rd-Party Integrations
Data Analysis and Visualization
Vendor Capability Ratings
Vendor Support
Ease of Implementation
Breadth of Features
Ease of Data Integration
Usability and Intuitiveness
Business Value Created
Quality of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Also Featured in...
Qualtrics Strategy & Research Reviews
David M.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2021
Data collection tool, feasible and versatile!
Likeliness to Recommend
What differentiates Qualtrics Strategy & Research from other similar products?
We have used Qualtrics CoreXM to create surveys, collect data, evaluate our progress, and analyze how we can improve. I can check people's tastes and needs in various ways, thus ensuring that the company's style and design meet everyone's needs. The statistics and analysis provided have served us well for statistical analysis fostering success.
What is your favorite aspect of this product?
Qualtrics CoreXM gives us a deep analysis obtained from surveys, questionnaires, and other tools. It combines powerful features and ease of use to facilitate your work, receiving real-time feedback on the data collected. I can design surveys easily, with different options and questions, totally customized to my liking. It is compatible with any device, mobile or desktop.
What do you dislike most about this product?
The software requires some training, but once you master it, it will become the most intuitive tool and take full advantage of all its features.
What recommendations would you give to someone considering this product?
I can recommend Qualtrics CoreXM for any scenario and company; you will have the tools to collect and analyze data collected through surveys and questionnaires easily; thanks to this, we can convert our potential customers to consume more of our services and love our campaigns. In short, it allows any organization to efficiently collect and analyze people experience data to take specific actions based on the beliefs, emotions, and feelings of customers and employees; you can apply it to many types of research.
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
Jeanette J.
- Role: Student Academic
- Industry: Education
- Involvement: End User of Application
Submitted Jun 2021
Overall, great product.
Likeliness to Recommend
What differentiates Qualtrics Strategy & Research from other similar products?
To be honest, I do not know. Qualtrics was recommended to me over Survey Monkey by a colleague experienced with surveys and I followed that advise.
What is your favorite aspect of this product?
All the ways in which you can differentiate the data by the automatically provided participant categories and the customised ones.
What do you dislike most about this product?
When I use visualisations I cannot customise the numbers etc on the x and y axes in terms of font and size. When I exported some, the numbers were too small to use for a PowerPoint presentation and sometimes they come out on top of each other, so they’re unreadable. I contacted support about this, but they couldn’t do anything about it. Finally, sometimes there’s an error when I look at the data as reports, I think it says ‘widget error’ and I can’t see the data.
What recommendations would you give to someone considering this product?
Watch the free training videos and get familiar with its features and the service available for support. I recommend Qualtrics because it is easy to use and reliable. I did my first survey with Qualtrics. It has a broad range of features and tools that make analysis and presentation of data easy. Support was fairly quick, usually within 24 hours but sometimes up to two days, and they solved my problem 8 out of 10 times. If I had to do another survey, then I would use Qualtrics again.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Efficient Service
Please tell us why you think this review should be flagged.

Michael B.
- Role: Student Academic
- Industry: Education
- Involvement: End User of Application
Submitted Jun 2021
Excellent platform for survey development
Likeliness to Recommend
What differentiates Qualtrics Strategy & Research from other similar products?
Breadth of survey tools. Fantastic customer service.
What is your favorite aspect of this product?
The wide availability of survey development tools. Lots of options for customizing surveys to meet the needs of the research project. Ease of adding collaborators and sharing/distributing surveys. Multi-device functionality. Amazing customer service/technical assistance team.
What do you dislike most about this product?
Steep learning curve to really get the full benefits of the product. Data visualization feels/looks primitive.
What recommendations would you give to someone considering this product?
Highly recommend for an effective survey development and analyzation tool. Features and customer service alone make it worth it!
Pros
- Reliable
- Performance Enhancing
- Trustworthy
- Efficient Service
Please tell us why you think this review should be flagged.
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