

What is Qualtrics Strategy & Research?
Bring quantitative and qualitative research to life, build an iconic brand, and design products people crave. Qualtrics helps organizations detect emerging market trends, design winning strategies, and make informed decisions that covert prospects into customers.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
83 Likeliness to Recommend
98 Plan to Renew
1
Since last award
84 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+79 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Qualtrics Strategy & Research?
Pros
- Performance Enhancing
- Trustworthy
- Fair
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Branching and Logic
Questionnaire Design/Survey Builder
Collaboration
Multi-Channel Distribution
Customizable Branding
APIs and Integration
Templates & Question Library
Role and User Management
Mobile Support
3rd-Party Integrations
Data Analysis and Visualization
Vendor Capability Ratings
Vendor Support
Ease of Implementation
Breadth of Features
Ease of Data Integration
Usability and Intuitiveness
Business Value Created
Quality of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Also Featured in...
Qualtrics Strategy & Research Reviews
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2021
Application is frustrating for daily use
Likeliness to Recommend
Pros
- Respectful
- Helps Innovate
- Caring
Cons
- Less Effective Service
- Less Productive
- Slower Product Innovation
Please tell us why you think this review should be flagged.

Krish M.
- Role: Consultant
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jun 2021
Great product, integrations can be improved
Likeliness to Recommend
What differentiates Qualtrics Strategy & Research from other similar products?
Unable to embed these in email campaigns. Not very compatible with other mobile-related devices like tablets or other android devices. Poor integrations with other internal products and export/import features.
What is your favorite aspect of this product?
Great insights, data visualizations. great broadcasting channels and creating unique links.
What do you dislike most about this product?
There is very little room for customizations. UI / UX is kinda poor and not very modern. Templates and samples can be better based on categories and easily modifiable.
What recommendations would you give to someone considering this product?
Try out the sample version first and see if your use cases match it. Also, look at scale of your use case to check how worthy is this.
Pros
- Performance Enhancing
- Trustworthy
- Appreciates Incumbent Status
- Security Protects
Cons
- Less Effective Service
- Inhibits Innovation
- Slower Product Innovation
Please tell us why you think this review should be flagged.
Mauricio C.
- Role: Information Technology
- Industry: Apparel
- Involvement: End User of Application
Submitted Jun 2021
Customer friendly and great technical support
Likeliness to Recommend
What differentiates Qualtrics Strategy & Research from other similar products?
The global aspect and can be use in different languages and able to launch the surveys anywhere
What is your favorite aspect of this product?
Questionnaire building and how easy is to branch and loop back to specific questions
What do you dislike most about this product?
Can not recall a specific point but will be great to have a photo editable library
What recommendations would you give to someone considering this product?
Easy to implement and once you understand the platform, you can build questionnaires in minutes
Pros
- Continually Improving Product
- Efficient Service
- Respectful
- Helps Innovate
Please tell us why you think this review should be flagged.
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