

What is Qualtrics Strategy & Research?
Bring quantitative and qualitative research to life, build an iconic brand, and design products people crave. Qualtrics helps organizations detect emerging market trends, design winning strategies, and make informed decisions that covert prospects into customers.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
83 Likeliness to Recommend
98 Plan to Renew
1
Since last award
84 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+79 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Qualtrics Strategy & Research?
Pros
- Performance Enhancing
- Trustworthy
- Fair
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Branching and Logic
Questionnaire Design/Survey Builder
Collaboration
Multi-Channel Distribution
Customizable Branding
APIs and Integration
Templates & Question Library
Role and User Management
Mobile Support
3rd-Party Integrations
Data Analysis and Visualization
Vendor Capability Ratings
Vendor Support
Ease of Implementation
Breadth of Features
Ease of Data Integration
Usability and Intuitiveness
Business Value Created
Quality of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
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Qualtrics Strategy & Research Reviews

Yukio T.
- Role: Finance
- Industry: Electronics
- Involvement: End User of Application
Submitted Nov 2023
Robust Reporting and Data Visualization
Likeliness to Recommend
What differentiates Qualtrics Strategy & Research from other similar products?
I can customize data collection to the exact financial details of our projects. It's about more than just gathering data; it's about transforming that data into useful insights. The easy-to-use graphic aids make it simple to present financial outcomes. Qualtrics CoreXM enables the collection of financial data through different channels, including surveys and feedback forms. Qualtrics CoreXM enables the collection of financial data through different channels, including surveys and feedback forms. This comprehensive method guarantees a thorough exploration of financial data.
What is your favorite aspect of this product?
One of the benefits is the ability to develop surveys and forms tailored to financial needs, promoting precise and relevant information gathering. The report tools simplify complicated financial information into easy-to-understand images, which help convey messages more efficiently. The multichannel method permits taking a complete look at financial records, leading to thorough analysis.
What do you dislike most about this product?
Expanding the collection of pre-made survey templates and refining the user interface for simpler survey design would enable users to collect insights more easily. This would ensure a smoother and more effective experience management process.
What recommendations would you give to someone considering this product?
The software's reporting and data visualization features are exceptional. Notable Qualities Qualtrics CoreXM has an outstanding ability to create surveys and forms with dynamic features. Qualtrics CoreXM is a valuable tool for financial analysis due to its versatile survey creation, effective reporting, and effortless integration. Utilizing this program during our project analysis allowed us to not only gather data but also depict it through vivid visuals. Its seamless integration with different data sources ensures complete financial ecosystem unification. This connection not only saves time but also makes sure that the data is accurate.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Divya J.
- Role: Information Technology
- Industry: Finance
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2023
Free to use, easy implementation
Likeliness to Recommend
What differentiates Qualtrics Strategy & Research from other similar products?
Ability to get customer feedback through an embedded survey within web apps
What is your favorite aspect of this product?
Customization, branding and API integration
What do you dislike most about this product?
There's no way to transfer admin support once an existing admin quits the company
What recommendations would you give to someone considering this product?
Sort your admin settings right when you implement this application. I highly recommend using a generic email address rather than an individual email ID, considering the inability to transfer admin rights d permissions if that person quits
Pros
- Helps Innovate
- Unique Features
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Lucia G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2025
It speeds up the process of creating surveys
Likeliness to Recommend
What differentiates Qualtrics Strategy & Research from other similar products?
The responsibility that the technical team has to resolve queries about the platform, I also like that it can connect with different applications, this allows me to export the data from the generated reports to different platforms that I complement with my market research analysis. This survey platform has been very solid with respect to having a positive reaction with clients when I need to collect how satisfied they are with the attention that my organization provides, having a solid platform like this allows me to have good feedback by not complicating the process of filling out question forms for users.
What is your favorite aspect of this product?
I like this platform for its professional user interface design, especially in the way the questions asked to users are organized. Templates can also be generated which do not require many changes to be able to be launched in a market study that has similar objectives in the collection of key data. The reports are very flexible, quite customized reports can be generated with respect to the information that you want to quantify based on the needs of the market research that needs to be applied. Qualtrics technical support is very active in responding, I have had several problems and doubts, and these have been satisfactorily covered.
What do you dislike most about this product?
The radical change that the transformation of this platform had made me lose some time to be able to adapt to the new interface. It was very cumbersome to go through this whole process again when we had already been using the previous interface for some time, since they applied many changes from one day to the next, without the ability to open previous demonstrations to users who have already used this platform for a long time. The service had a price increase and it has caused a significant impact within my organization. It seems that Qualtrics is not interested in applying changes gradually.
What recommendations would you give to someone considering this product?
This platform can become simple or complex according to the needs of your organization, so carefully analyze the price you want to pay that best fits your budget, especially due to the price increase this platform has had lately. On the other hand, this platform is very powerful for forms and surveys that allow the analysis of the market you want to focus on. I have not been able to find a better tool that is more complete than this one, it is very reliable and scalable in all senses.
Pros
- Security Protects
- Continually Improving Product
- Reliable
- Enables Productivity
Cons
- Less Efficient Service
Please tell us why you think this review should be flagged.
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