

What is Qualtrics Strategy & Research?
Bring quantitative and qualitative research to life, build an iconic brand, and design products people crave. Qualtrics helps organizations detect emerging market trends, design winning strategies, and make informed decisions that covert prospects into customers.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
83 Likeliness to Recommend
98 Plan to Renew
1
Since last award
84 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+79 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Qualtrics Strategy & Research?
Pros
- Performance Enhancing
- Trustworthy
- Fair
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Branching and Logic
Questionnaire Design/Survey Builder
Collaboration
Multi-Channel Distribution
Customizable Branding
APIs and Integration
Templates & Question Library
Role and User Management
Mobile Support
3rd-Party Integrations
Data Analysis and Visualization
Vendor Capability Ratings
Vendor Support
Ease of Implementation
Breadth of Features
Ease of Data Integration
Usability and Intuitiveness
Business Value Created
Quality of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
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Qualtrics Strategy & Research Reviews

Adam K.
- Role: Information Technology
- Industry: Government
- Involvement: Business Leader or Manager
Submitted Feb 2024
Good analytics but visualization could be improved
Likeliness to Recommend
What differentiates Qualtrics Strategy & Research from other similar products?
The addition of a robust statistical analysis tool which reduces the need for external applications like SPSS or R for analysis. However, the limited visualization tools often mean that data need to be re-visualized to be ready to present to audiences, particularly in senior management.
What is your favorite aspect of this product?
The robust statistical tool, and also access to the user community.
What do you dislike most about this product?
The relatively limited visualization tools.
What recommendations would you give to someone considering this product?
Given my role, I cannot advocate for or against the specific purchasing decision, but it does support our use case strongly.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Vanika R.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jan 2024
Great Software! Powerful & Intuitive
Likeliness to Recommend
What differentiates Qualtrics Strategy & Research from other similar products?
Its a really amazing software. Which stands out of other products as it emphasis on combining all the data from various resources and provides a holistic view of experiences.
What is your favorite aspect of this product?
Qualtrics CoreXM is really versatile and is providing great user experience. Its performing various functions such as surveys, employee engagement, customer experience, into a platform to be a standout feature.
What do you dislike most about this product?
There are no dislike's As it just has some pricing issues which is at the higher end.
What recommendations would you give to someone considering this product?
Before we consider buying of this software then we need to be very clear with the objective that we have then we need to consider the scalability of the solution. After this defining of budget and pricing as per need.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Vikas M.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Apr 2023
Create a better user experience for your survey
Likeliness to Recommend
What differentiates Qualtrics Strategy & Research from other similar products?
Qualtrics is revolutionizing the way companies manage their data. CoreXM latest innovation, combines human and machine intelligence to help you make sense of the world around you. The machine learning algorithms comb through mountains of data and provide actionable, contextual insights to help you make informed decisions faster than ever before. Qualtrics XM has the tools to help us create a high-quality survey in minutes, with no coding required. Create quizzes, surveys and forms with easy-to-use templates. Collect data in real time, analyze the results and integrate with over 50+ apps.
What is your favorite aspect of this product?
Qualtrics do all the heavy lifting with AI-powered features. Here are some of the features that Qualtrics XM offers: Create a survey that gathers public opinion about a topic. Using Qualtrics XM to publish the form on our website. Once enough respondents are collected, use the data analysis software to map out the data and create visualizations. Customizing our website surveys and intercepts with roles is responsible for creating new survey questions, or modifying existing survey questions for a given platform. The role also involves designing new survey types, and writing copy for surveys.
What do you dislike most about this product?
In just two weeks, we saw an increase in customer satisfaction rates and it is only getting better. The implementation and management were expertly designed and provided white glove customer service.
What recommendations would you give to someone considering this product?
Qualtrics empowers predictive intelligence and makes it easy for everyone to create and test surveys in real time. With one-click deployment to any device, you can now reach respondents on any screen and find out more about your customers. Qualtrics XM is the only market research platform that reaches respondents on any device and creates surveys in real time. With Qualtrics XM's easy-to-use survey builder & the predictive intelligence features, you can uncover new insights for your business and provide meaningful customer experiences with our powerful analytics.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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