

What is Qualtrics Strategy & Research?
Bring quantitative and qualitative research to life, build an iconic brand, and design products people crave. Qualtrics helps organizations detect emerging market trends, design winning strategies, and make informed decisions that covert prospects into customers.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
83 Likeliness to Recommend
98 Plan to Renew
1
Since last award
84 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+79 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Qualtrics Strategy & Research?
Pros
- Performance Enhancing
- Trustworthy
- Fair
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Branching and Logic
Questionnaire Design/Survey Builder
Collaboration
Multi-Channel Distribution
Customizable Branding
APIs and Integration
Templates & Question Library
Role and User Management
Mobile Support
3rd-Party Integrations
Data Analysis and Visualization
Vendor Capability Ratings
Vendor Support
Ease of Implementation
Breadth of Features
Ease of Data Integration
Usability and Intuitiveness
Business Value Created
Quality of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Also Featured in...
Qualtrics Strategy & Research Reviews
Harry M.
- Role: Consultant
- Industry: Consulting
- Involvement: End User of Application
Submitted Aug 2023
Fantastic Brand Intelligence Features
Likeliness to Recommend
What differentiates Qualtrics Strategy & Research from other similar products?
Whats shine with the tool is the brand intelligence features. The tool helps you to understand how your business is perceived. You are also able to know where your week points so that you can address them. With the tool you are able to achieve a high customer retention rate.
What is your favorite aspect of this product?
Best thing with the tool is the survey features. You are able to generate different templates to allow you conduct survey from different niche. The tool integrates well with all statistical and visualization tools for secondary data manipulation.
What do you dislike most about this product?
I feel that the tool would be more great if it had a standard data analytic tool. You need a third party.
What recommendations would you give to someone considering this product?
To change the way you conduct your business survey, consider the tool. Its worth the investment.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Paul k.
- Role: Finance
- Industry: Other
- Involvement: End User of Application
Submitted Jul 2023
A great product.
Likeliness to Recommend
What differentiates Qualtrics Strategy & Research from other similar products?
Qualtrics corexm is the best analytic tool. It's intuitive drag and drop interface is what stands out from the rest.
What is your favorite aspect of this product?
Qualtrics corexm has amazing features and capabilities like feedback collection and concept testing which helps to generate sales insights and optimize product prices through analysis of customer experiences in real time. The platform empowers organizations to run market researches projects and generate high quality insights faster.
What do you dislike most about this product?
Qualtrics corexm is easy to use and i can't think of any dislikes.
What recommendations would you give to someone considering this product?
Qualtrics corexm is a nice product that enables you to complete research projects inhouse without the reliance of slow out sourced vendors. I would highly recommend it.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.

Vikas M.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Apr 2023
Create a better user experience for your survey
Likeliness to Recommend
What differentiates Qualtrics Strategy & Research from other similar products?
Qualtrics is revolutionizing the way companies manage their data. CoreXM latest innovation, combines human and machine intelligence to help you make sense of the world around you. The machine learning algorithms comb through mountains of data and provide actionable, contextual insights to help you make informed decisions faster than ever before. Qualtrics XM has the tools to help us create a high-quality survey in minutes, with no coding required. Create quizzes, surveys and forms with easy-to-use templates. Collect data in real time, analyze the results and integrate with over 50+ apps.
What is your favorite aspect of this product?
Qualtrics do all the heavy lifting with AI-powered features. Here are some of the features that Qualtrics XM offers: Create a survey that gathers public opinion about a topic. Using Qualtrics XM to publish the form on our website. Once enough respondents are collected, use the data analysis software to map out the data and create visualizations. Customizing our website surveys and intercepts with roles is responsible for creating new survey questions, or modifying existing survey questions for a given platform. The role also involves designing new survey types, and writing copy for surveys.
What do you dislike most about this product?
In just two weeks, we saw an increase in customer satisfaction rates and it is only getting better. The implementation and management were expertly designed and provided white glove customer service.
What recommendations would you give to someone considering this product?
Qualtrics empowers predictive intelligence and makes it easy for everyone to create and test surveys in real time. With one-click deployment to any device, you can now reach respondents on any screen and find out more about your customers. Qualtrics XM is the only market research platform that reaches respondents on any device and creates surveys in real time. With Qualtrics XM's easy-to-use survey builder & the predictive intelligence features, you can uncover new insights for your business and provide meaningful customer experiences with our powerful analytics.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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