Qualtrics

Qualtrics Strategy & Research

Composite Score

7.7 /10

CX Score

7.9 /10

53 Reviews Write a Review

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What is Qualtrics Strategy & Research?

Bring quantitative and qualitative research to life, build an iconic brand, and design products people crave. Qualtrics helps organizations detect emerging market trends, design winning strategies, and make informed decisions that covert prospects into customers.

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Awards & Recognition

Qualtrics Strategy & Research won the following awards in the Survey Software category

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0 Top Rated Capabilities

1 Top Rated Features

2024

2 Top Rated Capabilities

0 Top Rated Features

2023

2 Top Rated Capabilities

0 Top Rated Features

2022

Qualtrics Strategy & Research Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Qualtrics Strategy & Research.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

98 Plan to Renew

1
Since last award

84 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+79 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Qualtrics Strategy & Research?

5% Negative

10% Neutral

85% Positive

Pros

Performance Enhancing
Trustworthy
Fair
Reliable

Feature Ratings

Average 83

Branching and Logic

Questionnaire Design/Survey Builder

Collaboration

Multi-Channel Distribution

Customizable Branding

APIs and Integration

Templates & Question Library

Role and User Management

Mobile Support

3rd-Party Integrations

Data Analysis and Visualization

Vendor Capability Ratings

Average 80

Vendor Support

Ease of Implementation

Breadth of Features

Ease of Data Integration

Usability and Intuitiveness

Business Value Created

Quality of Features

Availability and Quality of Training

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Customization

Also Featured in...

Customer Intelligence

Score 8.2

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Qualtrics Strategy & Research Reviews

Cathy S.

Role: Human Resources
Industry: Healthcare
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2023

Features disappoint

Likeliness to Recommend

6 /10

What differentiates Qualtrics Strategy & Research from other similar products?

nothing - I prefer SurveyMonkey

What is your favorite aspect of this product?

branching is intuitive

What do you dislike most about this product?

survey setup look & feel is dated

What recommendations would you give to someone considering this product?

Look at SurveyMonkey or other survey solutions

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Cons

Commodity Features
Less Effective Service

Jesus R.

Role: Information Technology
Industry: Telecommunications
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2023

An excellent solution to carry out your surveys.

Likeliness to Recommend

10 /10

What differentiates Qualtrics Strategy & Research from other similar products?

Unlike other tools, we can say that this one is unique since qualtrics uses modern technology such as AI and machine learning, in addition to helping to analyze open texts efficiently and quickly.

What is your favorite aspect of this product?

What I like the most about this product is that it has very reliable data analysis features that are powered by artificial intelligence, plus I also really like the user interface, and it also has multiple uses like surveys.

What do you dislike most about this product?

In my personal opinion, we can say that this tool has not found any fault with this product, since its easy-to-use design allows you to create surveys for specific projects.

What recommendations would you give to someone considering this product?

One of the reasons why we can recommend this tool is because it has a block-based design, plus it also has a wide variety of question-type options.

Pros

Continually Improving Product
Performance Enhancing
Enables Productivity
Effective Service

Frank R. C.

Role: Sales Marketing
Industry: Telecommunications
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2023

Surveys are of high quality and precision

Likeliness to Recommend

8 /10

What differentiates Qualtrics Strategy & Research from other similar products?

CoreXM isn’t just a data assistant. It knows how to help marketers, data scientists and executives get the most out of their information by making the smartest recommendations. CoreXM is a comprehensive analysis of your XM program. Included are key trends and powerful insights thanks to the use of intelligent analysis tools with automated dashboards. These tools will help you make sense of your data, providing you with key insights that can help you make more informed customer decisions.

What is your favorite aspect of this product?

Providing feedback through surveys that appear when someone clicks a specific part of the website. Creating questionnaire templates and survey questions. Performing past surveys to find trends that can be used in future designs. Creating new features or improving existing ones becomes easier when working with a framework that directs the process. Quantitative data gathered from web analytics tools is used to analyze customers’ interactions with the website. This information is then used to build a greater understanding of how customers interact with the website.

What do you dislike most about this product?

I love the ease of use when creating digital experiences through this program. It is ideal for creating a quick website with personalized features.

What recommendations would you give to someone considering this product?

Exploring the ambiguous and costly world of survey quality can be frustrating and time-consuming, but with Qualtrics XM you can get totally satisfying results: Create a survey to gather the issues faced by customers and your intended customer base. Take the results and use Qualtrics to create a more refined questionnaire. By using surveys that come with reliable and accurate results, you can launch with confidence. Users get access to actual responses from surveyed users who provide feedback from the same survey.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Qualtrics Strategy & Research

What is Qualtrics Strategy & Research?

Company Details

Need Assistance?

Awards & Recognition

Qualtrics Strategy & Research Ratings

83 Likeliness to Recommend

98 Plan to Renew

1 Since last award

84 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+79 Net Emotional Footprint

How much do users love Qualtrics Strategy & Research?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Branching and Logic Sets rules that personalize respondents’ form-filling experience with intuitive survey flow logic options to tailor your survey.

Questionnaire Design/Survey Builder Create a variety of question formats including multiple choice, check box, open answers, drag and drop technology, rating scales, and auto-fill.

Collaboration Invite people to review or edit the survey before sending them out.

Multi-Channel Distribution The ability to deploy content assets and collateral to multiple channel endpoints (for example, traditional websites, native mobile applications or social media

Customizable Branding Sets rules that personalize respondents’ form-filling experience with intuitive survey flow logic options to tailor your survey.

APIs and Integration Has inbuilt APIs allowing access to the database layer without having to go through JDBC/ODBC.

Templates & Question Library Tool provides a set of pre-made templates and questions to select from to simplify survey build.

Role and User Management Enable different levels of access and permissions based on role.

Mobile Support The solution provides the ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

3rd-Party Integrations Integration with 3rd Party platforms (Zoho Products, MailChimp, Eventbrite, Google Sheet, Zendesk, Slack, Shopify, Webhooks etc.)

Data Analysis and Visualization Ability to plot or graph the data in a visual format, such as line charts or pie graphs.​

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Customer Intelligence

Qualtrics Strategy & Research Reviews

Cathy S.

Features disappoint

Likeliness to Recommend

Pros

Cons

Jesus R.

An excellent solution to carry out your surveys.

Likeliness to Recommend

Pros

Frank R. C.

Surveys are of high quality and precision

Likeliness to Recommend

Pros

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Feature Ratings

Branching and Logic

Questionnaire Design/Survey Builder

Collaboration

Multi-Channel Distribution

Customizable Branding

APIs and Integration

Templates & Question Library

Role and User Management

Mobile Support

3rd-Party Integrations

Data Analysis and Visualization

Vendor Capability Ratings

Vendor Support

Ease of Implementation

Breadth of Features

Ease of Data Integration

Usability and Intuitiveness

Business Value Created

Quality of Features

Availability and Quality of Training

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Customization